Ten Ways to Drive Traffic to Your Website

A good business website is like having an extra employee—one who works 24/7 and can be the face of your company, give information, answer queries and even make sales. But what good does that do you if you aren’t getting visitors to your site? In this post we’ll cover thirteen of the many ways to drive traffic to your website.

The Importance of Website Traffic

Website traffic is both an important indicator and driver of business growth. It can help you to:

• See how well your marketing is working

• Gather insight about your audience to make decisions

• Improve your SEO and search engine credibility

• Generate more leads, increase conversions, and get more customers

How to Get More Website Visitors

There are 1.24 billion websites in the world. That’s a lot of competition, but keep in mind that you’re not trying to attract all internet users. Your goal is to get more people in your target audience to visit your site. Below are some simple ways to increase the amount of traffic that you are getting to your website.

1. Perform On-Page SEO

There are many SEO tactics you can perform on each of your website pages to increase their rank in search engines and get more visitors. This includes producing high-quality content that your audience is searching for, and writing concise meta descriptions for your pages. The meta description appears below your URL in search results. Knowing what a page is about and what will result in a click makes users much more likely to do so.

2. Get Listed

Another way to increase traffic to your website is to get listed in online directories and review sites. For most of these sites, your profile will have a link to your website, so actively updating these listings and getting positive reviews is likely to result in more website traffic.

3. Post to Social Media with Hashtags

Use social media to promote blog posts and other useful content on your website. This way you can get your social media followers to your site, as well as users in your followers’ networks who share your content.

By adding hashtags to posts that promote your website pages, you can extend your reach beyond your network and get discovered by users searching for your products and services.

Related: Hashtag Marketing eBook

4. Use Landing Pages

Create landing pages specific to your offers, such as for redeeming discount codes, downloading a free guide, or starting a free trial. Landing pages are another source of traffic to your website. Plus, they contain the details users need in order to move forward and convert.

5. Target Long-Tail Keywords

While short-tail keywords are often searched more frequently, it is more difficult to rank for them on search engines. Targeting long-tail keywords, on the other hand, gives you a better chance of ranking higher (even on the first page) for queries specific to your products and services—and higher ranking means more traffic. Plus, as search engines and voice-to-text capabilities advance, people are using more specific phrases to search online.

6. Start Email Marketing

Sending out regular newsletters and promoting offers through email is a great way to stay in touch with your customers and can also help to get traffic to your website. Provide useful information and links to pages on your website where they can learn more, such as through blog posts and offer landing pages. Just make sure that you don`t continually bombard your readers with emails or your customers will either disengage with, delete, or unsubscribe from your emails.

Also, put careful thought into your email subject lines. These heavily influences whether or not a user opens your email. If your emails never get opened, they can’t supply traffic to your site!

7. Advertise Online

Online advertising is perhaps the most basic way to get more people to visit your site. Social media, paid search, and display advertising are all excellent channels for PPC advertising to boost website traffic.

8. Guest Blog

Having a micro-influencer publish a blog post on your site can help to increase your web traffic, as they are likely to share the post with their large audience. It can also help to add more variety to your content and show your visitors that you are active in your field. Alternatively, you could ask the influencer to mention your business in their own review or round-up post, or you could turn an interview with the influencer into a blog post that is likely to get traffic.

You can also be a guest blogger. Identify complementary businesses in your area whose audience is relevant to your business. See if you can contribute a post to their blog with a link back to your website. Make sure your content is relevant and useful to their audience, so that it’s more of an even exchange.

9. Engage Online

Be active in online groups and on websites that are relevant to your business and community. Comment on blogs and social media posts, answer questions people are posting, and participate in conversations about your industry. The more you engage with your community, the more exposure and profile visits you get. If your social media profiles contain a link to your website, then you’ve turned your engagement into another channel for website traffic. Just be sure to engage moderately and in a sincere way, and avoid including links to your website in your comments

Just be sure to engage moderately and in a sincere way, lest you hurt your online and business reputation. Also, avoid including links to your website directly in your comments, as this is spammy. Increased traffic should not be the goal of your engagement, but rather a secondary result.

10. Learn from Your Analytics

Use tracked links for your marketing campaigns and regularly check your website analytics. This will enable you to identify which strategies and types of content work, which ones need improvement, and which ones you should not waste your time on.

These are only some of the many strategies you can use to drive traffic to your website. Getting more website visitors does not happen overnight. It takes hard work and dedication, but we’ve eliminated the hard part for you: knowing what to do in the first place. Implement a mix of these strategies and you’ll start seeing improvements in your website traffic.

Source: https://thrivehive.com/ways-to-drive-traffic-to-your-website/

It’s really great techniques provide here I hope it will help a lot. If you want to increase website traffic then you should follow these techniques.

In these days, everyone wants to run their business online, wants more traffic, sales and leads so that they can grow but until and unless you will not do online marketing for your online business till then you will not achieve your goal. So, if you want to achieve your goal then you should opt online marketing service by seo experts or seo agency.

Best Tips to Increase Google Crawl Rate Of Your Website

Site crawling is an important aspect of SEO and if bots can’t crawl your site effectively, you will notice many important pages are not indexed in Google or other search engines. A site with proper navigation helps in deep crawling and indexing of your site. Especially, for a news site it’s important that Search engine bots should be indexing your site within minutes of publishing and that will happen when bots can crawl site ASAP you publish something.

There are many things which we can do to increase the effective site crawl rate and get faster indexing. Search engines use spiders and bots to crawl your website for indexing and ranking. Your site can only be included in search engine results pages (SERP’s) if it is in the search engine’s index. Otherwise, customers will have to type in your URL to get to your site. Hence you must have a good and proper crawling rate of your website or blog to succeed. Here I’m sharing some of the effective ways to increase site crawl rate and increase visibility in popular search engines.

Simple and Effective tips to Increase Site Crawl Rate

As I mentioned you can do many things to help search engine bots find your site and crawl them. Before I get into technical aspect of crawling, in simple words: Search engine bots follow links to crawl a new link and one easy way to get search engine bots index quickly, get your site link on popular sites by commenting, guest posting.

If not, there are many other things we can do from our end like Site pinging, Sitemap submission and controlling crawling rate by using Robots.txt. I will be talking about few of these methods which will help you to increase Google crawl rate and get bots crawl your site faster and better way.

1. Update your site Content Regularly

Content is by far the most important criteria for search engines.  Sites that update their content on a regular basis are more likely to get crawled more frequently. You can provide fresh content through a blog that is on your site. This is simpler than trying to add web pages or constantly changing your page content.  Static sites are crawled less often than those that provide new content.

Many sites provide daily content updates. Blogs are the easiest and most affordable way to produce new content on a regular basis.  But you can also add new videos or audio streams to your site. It is recommended that you provide fresh content at least three times each week to improve your crawl rate. Here is little dirty trick for static sites, you can add a Twitter search widget or your twitter profile status widget if it’s very effective. This way, at least a part of your site is constantly updating and will be helpful.

2 . Server with Good Uptime

Host your blog on a reliable server with good uptime. Nobody wants Google bots to visit their blog during downtime. In fact, if your site is down for long, Google crawlers will set their crawling rate accordingly and you will find it harder to get your new content indexed faster. There are many Good hosting sites which offers 99%+ uptime and you can look at them at suggested WebHosting page.

3. Create Sitemaps

Sitemap submission is one of the first few things which you can do to make your site discover fast by search engine bots. In WordPress you can use Google XML sitemap plugin to generate dynamic sitemap and submit it to Webmaster tool.

4. Avoid Duplicate Content

Copied content decreases crawl rates. Search engines can easily pick up on duplicate content.  This can result in less of your site being crawled. It can also result in the search engine banning your site or lowering your ranking.  You should provide fresh and relevant content.  Content can be anything from blog postings to videos. There are many ways to optimize your content for search engines.  Using those tactics can also improve your crawl rate.  It is a good idea to verify you have no duplicate content on your site. Duplicate content can be between pages or between websites. There are free content duplication resources available online you can use to authenticate your site content.

5. Reduce your site Loading Time

Mind your page load time, Note that the crawl works on a budget– if it spends too much time crawling your huge images or PDFs, there will be no time left to visit your other pages.

6. Block access to unwanted page via Robots.txt

There is no point letting search engine bots crawling useless pages like admin pages, back-end folders as we don’t index them in Google and so there is no point letting them crawl such part of site. A Simple editing on Robots.txt will help you to stop bots from crawling such useless part of your site. You can learn more about Robots.txt for WordPress below:

7. Monitor and Optimize Google Crawl Rate

Now You can also monitor and optimize Google Crawl rate using Google Webmaster Tools. Just go to the crawl stats there and analyze. You can manually set your Google crawl rate and increase it to faster as given below. Though I would suggest use it with caution and use it only when you are actually facing issues with bots not crawling your site effectively. You can read more about changing Google crawl rate here.

8. Use Ping services:

Pinging is a great way to show your site presence and let bots know when your site content is updated. There are many manual ping services like Pingomatic and in WordPress you can manually add more ping services to ping many search engine bots. You can find such a list at WordPress ping list post.

9. Submit your site to online Directories like DMoz etc.

Directories are proved to be very beneficial in driving traffic from search engines in large amount. Since Technoarti and DMoz are considered as authoritative & active directories, bots will come to your site by following your site listing pages on such directories.

10. Interlink your blog pages like a pro:

Interlinking not only helps you to pass link juice but also help search engine bots to crawl deep pages of your site. When you write a new post, go back to related old posts and add a link to your new post there. This will no directly help in increasing Google crawl rate but will help bots to effectively crawl deep pages on your site.

11. Don’t forgot to Optimize Images

Crawlers are unable to read images directly.  If you use images, be sure to use alt tags to provide a description that search engines can index.  Images are included in search results but only if they are properly optimized. You an learn about Image optimization for SEO here and you should also consider installing Google image sitemap plugin and submit it to Google. This will help bots to find all your images and you can expect decent amount of traffic from search engine bots, if you have taken care of image alt tag properly.

Well, these are few tips that I can think of which will help you to increase site crawl rate and get better indexing in Google or other search engine. A last tip which I would like to add here is, add your sitemap link in the footer of your site. This will help bots to find your sitemap page quickly and they can crawl and index deep pages of your site from sitemap.

Do let us know if you are following any other method to increase Google crawl rate of your site? If you find this post useful, don’t forget to tweet and share it on Facebook.

Source:  http://www.shoutmeloud.com/top-10-killer-tips-to-increase-google-crawl-rate.html

Tags: Digital Marketing Consultant | SEO Expert India

You Should Must Ask 10 Questions Before Hiring An SEO Consultant

 

 

Hiring An SEO Consultant

If your website doesn’t show up on the first page of search results on Google, Bing or Yahoo, your potential customers might not even know you exist. Better search engine visibility can be critical to boosting visits to your website, which can lead to increased brand awareness and higher sales and profits.

But what if you lack the time and technical expertise to improve your site’s search engine ranking? It might make sense to hire an experienced, reliable search engine optimization (SEO) consultant.

Here are 10 essential questions to ask when considering prospective SEO consultants:

1. May I have a list of current and past clients?

A reputable SEO consultant should be open to sharing a brief list of current and former clients and his or her contact information, says Vanessa Fox, author of Marketing in the Age of Google (Wiley, 2012) and founder of Nine By Blue, a Seattle-based SEO software provider.

These references can help you gauge how effective the candidate is, as well as verify that the person did indeed work on specific SEO campaigns. Clients may not provide specific analytics, Fox says, but they should be able to at least tell you if they saw a positive impact on their search ranking, especially in conversions and in gaining an audience, as a direct result of the consultant’s efforts.

2. How will you improve my search engine rankings?

Steer clear of SEO consultants who won’t freely discuss their methods in detail, cautions Rand Fishkin, founder of Moz, a Seattle-based internet marketing software company and co-author of The Art of SEO(O’Reilly, 2012). They should explain the strategies they would use to drive up your website’s search engine ranking, as well as estimate how long it could realistically take to achieve the SEO campaign goals you agree on.

Make sure the candidate’s proposal includes an initial technical review of your website to weed out any problems that could lower your search engine ranking, including broken links and error pages. Consultants also should provide “on page” optimization, a process to make your website as search engine friendly as possible. It involves improving your website’s URL and internal linking structure, along with developing web page titles, headings, and tags.

Also, ask consultants if they provide “off page” SEO strategies to raise awareness of your content on other websites, often via blogs, social media platforms, and press releases.

3. Do you adhere to search engines’ webmaster guidelines?

You want a consultant who strictly abides by Google’s publicly posted webmaster best practices, which specifically prohibit 12 common SEO tricks, including automatically generating spammy content and adding bogus hidden text and links. If a candidate doesn’t follow those guidelines, your website could be relegated to a dismally low search results ranking. Or, worse yet, Google could ban it from search results altogether.

Bing and Yahoo also post webmaster best practices that consultants should confirm they follow.

4. Can you guarantee my website will achieve a number-one ranking on Google, Bing and Yahoo?
If the candidate answers yes, Fox warns, “Turn and run in the other direction as fast as you can.” Although it’s impossible to guarantee a number-one ranking on any search engine, she says, some unethical SEO consultants do make such bogus guarantees.

Consider it a red flag if the candidate claims to have an insider relationship with Google or any other search engine that will get you priority search results in rankings. Only Google, Bing, and Yahoo can control how high or low web sites appear in their search results.

5. Are you experienced at improving local search results?

Appearing in the top local search engine results is especially important to small brick-and-mortar businesses trying to attract nearby customers, Rand says. You’ll want a consultant who has expertise in local SEO techniques.

If your website is optimized for what’s known as “local SEO,” it should appear when someone nearby is searching for keywords that are relevant to your business. To achieve that, a consultant should add your business’s city and state to your website’s title tags and meta descriptions, and get your site listed on Bing, Google and Yahoo’s local listings, which are online directories of businesses that cater to a specific geographical area.

6. Will you share with me all changes you make to my site?

Search engine optimization will most likely require a number of changes to your existing web page coding. It’s important to know exactly what adjustments the consultant plans to make and on how many web pages. If you would like the candidate to get your permission before accessing and altering your website code, be sure to say so.

For example, will consultants add new title tags to your existing HTML code or modify the existing ones? Will they provide additional copywriting content highlighting your products and services to beef up the number of visible, on-page keywords relevant to your potential customers? And do they plan to redesign all or some of your website navigation or add new pages to your site?

7. How do you measure the success of your SEO campaigns?

To gauge the success of SEO efforts, you must track exactly how much traffic is being sent to your website and where it is coming from. Consultants should be experienced in using Google Analytics to track improvement in your site’s search engine rankings, the number of links from other websites driving traffic to yours, the kinds of keywords searchers use to find your site, and much more.

Be sure to ask how often they plan to share this important analytics with you and how they would use the data to continually improve your search engine rankings and website traffic.

8. How will we communicate and how often?

SEO consultants’ communication styles and customer service standards vary. You need to find someone whose approach best fits your needs. Ask if the candidate prefers to talk in person or via phone, Skype, texting or email. And find out how often will he or she reach out to you with status updates.

9. What are your fees and payment terms?
You need to know how much you’ll be charged, of course, and also whether the consultant gets paid hourly, by a retainer or by the project. Project-based payments are the most common in the SEO consulting industry, and they can vary widely, depending on a project’s size and complexity. Most contract projects ranged between $1,000 and $7,500, according to Moz’s 2011 pricing survey of more than 600 SEO firms.

The study also found that the most common retailers ranged between $251 to $500 a month on the lower end and $2,501 to $5,000 a month on the higher end, while the most common hourly rates ranged from $76 to $200. Fox said consultants who specifically serve small businesses often charge less per month and hour.

Other important payment-related questions: How often are invoice payments due — every 30, 60 or 90 days? Is there an interest charge for late payments?

10. What happens when we part ways?

When your contract expires or if you terminate it early, you should still maintain ownership of all of the optimized web content you paid the consultant to provide, Fox says.

Accordingly, you’ll want to make sure the contract states that when you part ways, consultants will not change or remove any of the content they added, modified or optimized on your behalf. You also should ask consultants whether they charge any fees for early contract termination and if so, to specify them in the contract. Request A Free Quote

Resource:- https://www.entrepreneur.com/article/227229

How To Become an SEO Specialist(how I did it, and how you can, too!)

As I spend ever more time in this career field and meet more and more of my peers, industry colleagues, and of course, the noteworthy thought-leaders in this field, I’ve come to realize how many varied paths there are to becoming a working SEO. And let’s be clear: the career of being an SEO is not just one skill set or task. There are many career opportunities in the field of search engine marketing, with SEO being just a subset of that, and then there are many areas of specialization within SEO itself. There are many people who make full careers by specializing in any of the following:

• Pay-Per-Click advertising (covers creating compelling search advertising in Google and Bing [which also includes Yahoo!], display network advertising, affiliate advertising, and much more)
• Social Media Marketing (covers creating fresh, compelling content and drawing followers [and the ultimate goal, sales] via many online venues, such as Facebook, Twitter, Google+, LinkedIn, YouTube, Flickr, FourSquare, Pinterest, and many more)
• Search Engine Optimization
  • Local search (covers getting business profiles created in the major search engines, mapping sites, major search directories for business, niche industry directory sites, local media sites, and more)
  • On-page (covers an examination of all the on-page elements that affect how efficiently and effectively the search engine crawler consumes and interprets the content of a website)
  • Analytics (covers analyzing tracking and referrer data of website visitors and creating reports to identify the user population demographics and their behavior on a site)
  • Mobile (covers all things related to search on mobile devices, including the use of dedicated mobile sites and mobile interfaces like Apple’s Siri)
  • Content development (covers writers of webpage content, social media messaging, and even blog posts!)
  • Link building (covers the process of getting links from external websites to point to a target site)
  • Keyword development (identifies the keywords and phrases to be used by websites to earn relevance to a targeted topic in search)
  • Reputation management (covers the task of maintaining the overall goodwill shown toward an individual or a company or mitigating the damage incurred by the same due to a public relations disaster)

Many of these are interrelated disciplines. For example, PPC advertising is now growing to cover paid ads in Facebook, the ultimate social media venue. PPC requires effective keyword development, as do many SEO disciplines. Social media marketing often ties in with local and mobile search. Analytics can now be done with Facebook pages as well as with websites and PPC campaigns.

The gist of this means that, as an SEO candidate, you won’t likely ever be well-versed in all aspects of the business (especially since it changes and grows so quickly!). A successful career strategy is to become an expert in one thing and conversant in many more. That will help make you more marketable in this career field.

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How I began

I was previously a technical writer working in and around Microsoft (that means I worked as both a full-time and contract employee) for 14 years. My last assignment there started as a contract tech writer hired by the then Microsoft Live Search team to update the online Help for the old version of Webmaster Center tools. I quickly finished that task, and was then given the opportunity to work on building up a library of technical content for what became the Bing Webmaster Center blog. I already had a layman’s knowledge of search engine optimization (due to a long, personal interest in web technologies), but I quickly got down to brass tacks by learning details of SEO from folks in the Bing core search team. I also completed the SEMPO Institute’s “Insider’s Guide to Search Marketing.” In addition, to keep up with industry sentiment and perspectives, I became an avid reader of many industry blogs, which contributed to my knowledge, not only on technical questions about SEO, but how SEO is perceived by the outside (non-search engine company-based) world. Lastly, I attended a few conferences, which gave me even more industry sentiment understanding for my work.

My main gig was writing, but I have a personal passion for technology and for helping people succeed. SEO fit the bill for me nicely. I realize I was a lucky beneficiary of serendipity by landing a position with Microsoft’s search engine team. It was a “right place, right time” kind of thing. But not completely. If I had not been a successful writer, taken on new work I was not specifically hired to do, and not had the passion and interest to quickly learn about the field, I would not have lasted.

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How do you get started?

You don’t have to be a writer to get started in SEO. Jim Boykin, the founder and CEO of Internet Marketing Ninjas, has a great life story. He describes himself as an “old hippie.” Way back when, he traveled and lived in various parts of the country for years, working in restaurants and elsewhere, doing the hard work people do in their youth when they are discovering who they are. But he was watching and thinking as he worked. In the late 1990s, he decided that the emerging Internet-thing might have legs (good call!) and moved back home to Upstate New York to become an entrepreneur. He knew what all small businesses needed – promotion and customers! He thought he could help those in his home town by starting his own business to create business websites for others. But shortly after founding We Build Pages (the predecessor to Internet Marketing Ninjas), he realized the web was already getting crowded, and online users were turning to search engines as a way to find websites and content. That’s when he shifted the focus of his business to SEO and link building, and as a result, he was a huge success.

Ask a hundred SEOs about how they got their start and you’ll likely get 99 stories (yeah, there’s always that one unexplainable one). They likely started with an existing job skills, such as:

• Web development
• Web design
• Graphic design
• Writing
• Business marketing
• Online advertising
• Print advertising
• Online consulting

Next, they added their own brand of passion, and usually a little bit of luck, and voila, an SEO is born! (Note that “luck” is usually the sum of preparation plus opportunity.)

The people you meet in this industry are extraordinary. They are very willing, often surprisingly so, to help out their peers and up-and-comers – note how much of their “proprietary” knowledge is shared with one another in the blogs and through social media, all for free! In my experience, when my contract position with Bing Webmaster Center expired, I was unsure if could continue in the field, given my relatively short experience. In that Bing role, I happened to have met Rand Fishkin several times, one of the kindest and friendliest people I know (oh, and coincidently also the CEO and co-founder of the highly respected SEOmoz, and without question, one of the SEO industry’s top thought leaders). He gave me an invaluable piece of advice, which I will share here with you.

He told me my academic knowledge of SEO was pretty good, but I lacked real-world experience. (You never know how important that is until you get it.) He advised me that I needed to do two things:

1. I should create a new website and optimize it well (not over-optimize it; just appropriately optimize it for search). This effort could then serve as my professional calling card. In fact, he said, as I was an SEO blogger for Bing, he suggested I create my own SEO blog site. (That suggestion became The SEO Ace.)
2. He then said I needed to volunteer my time as an SEO with a local non-profit who could really benefit from the help (I now advise a local, 501c3, live theater company in Woodinville, WA).

He said doing both would teach me invaluable lessons on doing hands-on SEO and also help give back to the online community. He was right on all counts, and I am forever indebted to him for his sage advice.

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What kind of SEO do you want to be?

There are really two main types of roles you can play in the SEO world: in-house or agency (including self-employed). There are countless nuances to each opportunity, but from a broad brush perspective, the differences are as follows:

In-house	Agency
Total, in-depth focus on one client – the house business Better knowledge and experience of house business, competitors, and industry overall, but potentially modest SEO knowledge High potential for broad, jack-of-all-trades experience (social, PPC, SEO), especially in a small shop	Diversity of clients and SEO opportunities that brings Likely deeper SEO knowledge and experience in aggregate in agency, but typically very little specialized business niche knowledge Likely focused on developing narrow but deep skill set

Your opportunity to learn is great from both sides, but in-house opportunities, especially for new hires, are likely to be harder to get, as companies will expect some previous industry experience (that said, transferring to an SEO role from within your existing company might be a great way to start in your career, assuming you’re “lucky” (as defined earlier). It’s often that “right place, right time” thing again. Agencies, on the other hand, can be great places to start and learn about the business from agency veterans.

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How do you learn SEO?

I love this question. There are ample opportunities to learn about SEO for free because of the preponderance of information available and the willingness of SEOs to share their knowledge publicly. I strongly recommend that an SEO newbie read and reread both the Google SEO Starter Guide and the SEOmoz Beginner’s Guide to SEO documents.

I then recommend they begin reading the important blogs in this field. There’s a great list of SEO blogs on the SEO Resource List of The SEO Ace (if I may say so myself). It’s far from complete (my apologies to my industry peers who are not listed!), but you can’t go wrong starting with these folks. I also recommend you get a Twitter account and start following the authors of these blogs to read the invaluable advice they dispense on a daily basis (but be aware that some SEOs have, well, we’ll call it “colorful” and “spirited” personalities. Strong opinions are the norm, not the exception).

If you can afford it, you should also invest in attending an SEO conference or two. I have found that SEO conferences are a great way to learn tons of new information (it comes fast and furious, akin to drinking from a fire hose!). You’ll also get to see (and if you have the gumption, meet) the experts in this field. And, in addition to that, conferences are great venues for career networking (I can personally attest to that).

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White hat vs. black hat advice

I do offer one caution about learning SEO from the Internet. There is an abundance of information out there, some good, and much bad. You must quickly become aware that not everyone who proclaims themselves to be an expert is really an expert. (Tip: If they claim they know “the trick” to getting #1 rankings in Google, overnight, guaranteed no less, they are NOT the experts you want to follow.)

Moreover, to protect yourself from those who make such false claims, be aware of the concept of “white hat” versus “black hat” SEO advice. As a former technical writer in the IT security field, I was already aware of the concept: there are folks who choose to play by the rules and others who choose not to. The “rules” of SEO are the official webmaster guidelines set forth by the search engines, Google and Bing.

You see, some folks (white hats) want to be successful over the long haul, protect the reputations of their brands and websites, and do the hard work to earn long-term success with legitimate page rankings. The black hat folks want to maliciously exploit weaknesses in the search engine ranking algorithms to fraudulently attain higher page rank than what is otherwise deserved. To be honest, sometimes these efforts do work – for a while. However, once the methods and techniques are discovered by the search engines (and they invest enormous resources to discover and combat this), the sites using black hat techniques can be penalized. Search penalties can range from having their placement in the organic search results artificially lowered far down the list to, in some cases, having the website domain permanently purged from search indexes. Beware of taking advice from the black hats, especially if you want a career as an in-house SEO.

To start as an SEO, start doing SEO. Learn about SEO from the reputable information publicly available. Find (or create) a site to which you can contribute, note its current ranking for key queries, and then optimize the site and retest the rankings. What the rankings change and the traffic grow in analytics. Then start sharing your knowledge with others, giving back to the community and to the industry. If you’re serious about your work, and you have the skills and passion needed, you will see success. Good luck!

Reference: – http://www.internetmarketingninjas.com/blog/career/how-to-become-an-seo-how-i-did-it-and-how-you-can-too/

As a SEO Expert, I always try to find new thing and share with you all.

Google Had A Major Core Ranking Algorithm Update This Past Weekend

Google has pushed a core ranking algorithm update over the weekend. Did you notice ranking changes with your websites?

Zineb Ait Bahajji (in French), Gary Illyes and John Mueller of Google have confirmed on Twitter that what webmasters were seeing over the weekend was not the Penguin update we are expecting, but rather a core ranking algorithm update.

On Friday, I noticed early signs of an update, and then, over the weekend, I called this a “massive update.” I asked Google for confirmation, and on Twitter they confirmed it was a core ranking algorithm update.

Google rarely confirms core algorithm updates. They did confirm one back in May 2015 for us, but it is rare that they confirm these. So it is a big thing for Google to go on record that this update webmasters were seeing was related to the core update.

Webmasters are still waiting for the Penguin update that was delayed and expected to be pushed sometime during this month. So there was a lot of confusion, with SEOs and webmasters thinking this update was Penguin-related.

But the signs didn’t point to Penguin; it seemed more core search- or Panda-related. Now we know it was core search, and potentially also Panda, which is now baked into the core search algorithm. More on that in a few minutes over here.

Resource :- http://searchengineland.com/google-had-a-major-core-ranking-algorithm-update-this-past-weekend-240067

I am Deepak Pandey , SEO Expert from Delhi, India. Specializing In SEO, SMO and PPC, Contact us today for more information.