What you should suppose from an SEO Professional?


seo-services

Are you looking for SEO Professionals?

Deepak Pandey from India will talk about what you should expect from a SEO Expert. His ambition to help you find an ethical and intelligent SEO by ensuring they follow a number of key principles.

“It is regularly the case that a company will employ the services of an SEO expert or a web design agency to increase their search engine rankings.

For every good SEO company and web design agency out there, there are an equal number of cowboys who promise a lot but deliver little. So before you choose who to go with, it is important that whoever you choose observes to the following values.

A website should be useable, quick to load and a joy to browse. If it’s not then any SEO techniques or efforts applied will be wasted.

You should not allow the influence or accuracy of your copy on your website to be conceded. You want your copy to be search engine friendly, but at the same time it still needs to be impactful and to communicate your message clearly and precisely.

Communication with you, the client, is indispensable. Whoever is doing your SEO needs to keep in touch with you, keep you updated with regular progress updates and counsels for modification and improvement. And they need to do this in a way that you can easily understand.

It’s important that any SEO techniques or methods applied to your site are future proof. Search engines are changing their algorithms and the ways in which they rank websites on a monthly basis, avoid any techniques that seem doubtful.

Any negatives must be communicated and addressed. Whoever is doing your SEO will not always have good news, there are going to be things that need refining and looking at on an ongoing basis.

Your SEO expert shouldn’t be afraid to point out the rebuffs, but they also need to be proactive in how to move forward and address them.”

Have you experienced any SEO horror stories? Why not let us know using the comments below.

Resource: https://sozodesign.co.uk/blog/seo/what-you-should-expect-from-an-seo-expert/

About Me: I am Deepak Pandey from India, I have 6+ years experience in SEO, SMO and PPC.  I always try to provide Best SEO Services for your business.

Sitemap.XML – Why Changefreq & Priority XML Are Important


Sitemap.XML – Why Changefreq & Priority XML Are Important

If your website has an XML sitemap (and it should for indexing purposes according to our 2014 SEO Best Practice Audit Elements ), Changefreq and Priority are two important sitemap tags for supplying data to the search engines. They affect when and how often search engine “spiders” (also called “robots” or “crawlers”) visit your site’s individual pages, which has various implications.

Although using Changefreq and Priority XML sitemap tags is voluntary, they remain important for several reasons…

Changefreq

According to Google, the Changefreq XML tag may be set to one of seven frequencies:

  • “never”
  • “yearly”
  • “monthly”
  • “weekly”
  • “daily”
  • “hourly”
  • “always”

This tells the search engines approximately how often each page is updated. An update refers to actual changes to the HTML code or text of the page, not updated Flash content or modified images.

Changefreq Guidelines

  • NEVER: Old news stories, press releases, etc
  • YEARLY: Contact, “About Us”, login, registration pages
  • MONTHLY: FAQs, instructions, occasionally updated articles
  • WEEKLY: Product info pages, website directories
  • DAILY: Blog entry index, classifieds, small message board
  • HOURLY: Major news site, weather information, forum
  • ALWAYS: Stock market data, social bookmarking categories

Priority XML

The Priority XML sitemap tag is useful, although not quite as important. It is set to a number ranging from zero to one; if no number is assigned, a page’s priority is 0.5. A high priority page may be indexed more often and/or appear above other pages from the same site in search results.

Here are some examples of different types of pages and how their Priority sitemap XML tag value might be set, depending upon how important they are…

  • 0.8-1.0: Homepage, subdomains, product info, major features
  • 0.4-0.7: Articles and blog entries, category pages, FAQs
  • 0.0-0.3: Outdated news, info that has become irrelevant

Will the Search Engines Abide by These Settings?

How strictly they want to follow the Priority and Changefreq sitemap specifications is up to the search engines; these XML tags are considered preferences, not orders. This doesn’t mean search engines don’t consider Priority and Changefreq important, just that they won’t put sitemap instructions before their own interests (like making sure a site hasn’t changed its subject or become pornographic).

But why is it important when or how frequently search engine “spiders” index your pages? When a “spider” visits a web page, it records information about the page’s content, title, META tags, links, and other characteristics. This ensures that search results reflect its latest content and take into account any recent improvements (such as new META tags or repaired links).

However, it is unnecessary for “spiders” to regularly scan pages that are seldom or never updated. Spider indexing consumes bandwidth (which can increase the cost of operating your website), and may briefly slow access to your site if it is run on a low-capacity server. Thus it is important to set the Changefreq sitemap tag to accurately reflect how often individual pages are updated.

So Now What?

Like we mentioned earlier, Changefreq and Priority settings are just a guide for Google, or any other search engine, to follow when indexing your site. Whether you have the capacity to do this on your own, or need a little help from a trusted expert, taking a deep dive into your overall site structure is highly recommended. Schedule an SEO Site Audit with me.

Source: https://www.v9seo.com/blog/2011/12/27/sitemap-xml-why-changefreq-priority-are-important/

Important Tags – Hire Digital Marketing Specialist | SEO Expert India

21 Best FREE SEO Tools for On-Page Optimization


Google’s official position on webmaster best practices really hasn’t changed much over the years. What has changed is the search engine’s ability to enforce these guidelines through improved algorithms. The implementation of Panda, Penguin, and Hummingbird has had a profound impact on the SEO landscape.

Google’s Matt Cutts has remarked that no one should be surprised when a website that hasn’t followed the guidelines is penalized. What Cutts overlooks or chooses to ignore is something that I have dubbed the “Google Paradox“. I suspect the Google paradox is the root cause for one black hat forum member expressing his desire to “punch Matt Cutts in the face” (per Cutts’ Pubcon 2013 keynote).

In order to reach the top of the SERPs and stay there in 2013 and beyond, your website must deserve to be there. It needs to be the best in class. It must offer the best user experience in that niche. Fortunately, there are a number of free tools that can help you achieve that goal.

Keyword Research

Developing the right list of keywords remains a staple of SEO, even in 2013. Because the keyword selection has such a profound impact on the overall performance of a website, the keyword selection process shouldn’t rely on a single tool.

1. Wordstream

Wordstream

The Wordstream Free Keyword Tool offers thousands of keyword ideas from a huge database of more than a trillion unique searches. This tool outperforms some of the paid alternatives in the market.

2. Keyword Eye Basic

Keyword Eye

Keyword Eye Basic is a visual keyword suggestion tool, that works particularly well for brainstorming sessions.

3. YouTube Keyword Tool

YouTube Keyword Tool

Julie Joyce recently described in detail just how great the YouTube Keyword Tool is for keyword research for all kinds of content, not just video.

4. Übersuggest

Ubersuggest

Übersuggest utilizes the “Suggest” data from Google and others. A terrific tool for developing long-tail phrases.

Content Tools

Everyone knows by now that Panda ushered in a new era for content quality. No longer will cheap, spun, or duplicate content frequently find its way to the top of the SERPs. These tools will help you with your content development

5. Anchor Text Over Optimization Tool

Anchor Text Over-Optimization Tool

The Anchor Text Over Optimization Tool outputs anchor text diversity. Words or phrases that are potentially over-optimized are highlighted for manual review.

6. Convert Word Documents to Clean HTML

Convert Word Documents to Clean HTML

Convert Word Documents to Clean HTML is a free converter tool for documents created in Microsoft Word, Writer, and other word processing software.

7. Copyscape

Copyscape

Copyscape is a free plagiarism checker. The software lets you enter a URL to detect duplicate content and to verify that your content is original.

Technical Tools

Don’t let the title scare you away. These are technical tools designed to be used by the non-technical among us.

8. Xenu’s Link Sleuth

Xenu Link Sleuth

Xenu’s Link Sleuth is a PC based spidering software that checks websites for broken links. It performs validation of text links, frames, images, local image maps, and backgrounds.

9. Robots.txt Generator

Robots txt Generator

Robots.txt Generator is a freeware utility that makes the creation of robots.txt files a breeze.

10. Robots.txt Checker

Robots.txt Checker

Robots.txt Checker is a “validator” that will analyze the syntax of a robots.txt file to verify the format is valid.

11. URI Valet

URI Valet

Use the URI Valet Header Checker to view total number of objects (http requests), time to download, object details, document internal links, and external links along with verifying server headers for each.

12. Title and Description Optimization Tool

Title and description optimization tool

This title and description optimization tool gives insight as to what the top ranking competitors are using for titles and descriptions. The best competitor intelligence tool of its type.

13. Image SEO Tool

Image SEO Tool

With Image SEO Tool, simply input a URL and this tool checks image name, alt attribute, and dimensions. Alerts are given if a potential problem is discovered.

14. Schema Creator

Schema Creator

The Schema Creator tool is the easiest way to get started creating HTML with schema.org microdata.

15. Google Snippet Preview

Google Snippet Preview

The snippet that appears in Google Search is usually taken from these meta tags. The Google Snippet Preview tool helps visualize and optimize what is displayed to searchers.

Google Snippets Preview Tool

16. Structured Data Testing Tool

Structured Data Testing Tool

The Structured Data Testing Tool verifies Schema.org or any other structured data type markup.

17. XML Sitemap Generators

XML Sitemap Generators create “web-type” XML sitemap and URL-list files (some may also support other formats).

18. XML Sitemap Inspector

XML Sitemap Inspector

XML Sitemap Inspector validates your sitemap (XML or gunzip), repairs errors, and pings all search engines.

19. Pingdom Website Speed Tool

Pingdom Website Speed Test

Pingdom’s Website Speed Tool tests the load time of a page, analyzes it, and finds bottlenecks.

20. Fiddler

Fiddler

Fiddler is a web debugging tool which logs all HTTP(S) traffic between your computer and the Internet.

21. Microsoft Free SEO Toolkit

Free SEO Toolkit

Now that you have run each of these tools over your website, it’s time to run a full blown SEO audit, complete with detailed reports. Fortunately, Microsoft has created a Free SEO Toolkit which does just that.

What are some of your favorite tools for on page optimization?

Reference:- https://searchenginewatch.com/sew/opinion/2303494/21-best-free-seo-tools-for-on-page-optimization

If you are looking for SEO Expert in Delhi for getting free you website report then click here.

The SEO industry is worth $65 billion; will it ever stop growing?


SEO spend has been steadily growing since the early days of search engines, but is there an end in sight? Columnist Jayson DeMers looks at what factors might impact the growth of SEO in the near future.

seo-money-revenue-ss-1920

Since its early days, search engine optimization (SEO) has always had naysayers insisting that this marketing discipline is a passing fad, or that it’s dead.

Not only has SEO survived this long, it’s thriving: According to a recent study by Borrell Associates,companies are going to spend $65 billion on SEO in 2016. This is more than triple what they predicted for this year back in 2008, before major game-changers like Panda and Penguin even entered the equation.

What’s more, the company is predicting that the SEO industry will continue to grow to an estimated $72 billion by 2018 and $79 billion by 2020.

Though estimates can be fallible, this does suggest that SEO has grown even more than previously expected, with a trajectory to preserve that growth well into the future. In fact, another recent survey of 357 marketers found that more than 90 percent plan to increase their SEO budgets or keep them the same over the next year. Assuming these projections are at least roughly accurate, is there anything that will stop SEO from growing?

Factors for perpetual SEO growth

Let’s take a look at some of the reasons SEO might continue to grow indefinitely:

  • More user searches. It’s likely that the number of searches per user will grow well into the future. Older generations, averse to technology, will make way for younger generations, who rely on technology for everything. Plus, technologies will become faster and more convenient, enabling even more search traffic for each user in circulation.
  • More users. The sheer number of search users will also feasibly increase, compounding the effects of the per-user search growth. This is largely due to the internet becoming more affordable and more available to different demographics. One day soon, thanks to efforts by Google, Facebook and other companies, we may enjoy universal availability of the internet. And technologies such as self-driving cars will give users more time to perform searches at times when they previously couldn’t. These changes will make it possible for almost anyone to search for anything at any time.
  • More outlets for search visibility. There will also be more outlets for search visibility, beyond the conventional search engines we’ve come to know (e.g., Google and Bing). Alternative search engines will certainly rise, but there are two main areas where I expect radical growth: first, the use of digital assistants, which bridge the gap between online and offline search; and second, search engines specific to individual platforms, like app store-based engines, Amazon.com or YouTube search.
  • Decreasing power of traditional ads. Traditional advertising methods have been dying for a long time, and they’ll continue dwindling in power until they eventually fade away. When they finally do bite the dust, a number of businesses dependent on traditional ads as a means of customer acquisition will have no choice but to look to inbound marketing campaigns in the online world to supplement their acquisition strategies.
  • Increasing SEO sophistication. We’re getting better at creating and managing more intense SEO campaigns. As a simple example, what used to be a matter of keyword stuffing and cheap link building has now become an intricate strategy of content development and publication. Furthermore, we have access to more data than we’ve ever had before, and our capacity will only grow from here.

Factors against unlimited growth

And now, some of the reasons why SEO may face an eventual halt or decline:

  • Competition and prohibitive costs. SEO spend rising means that more businesses are getting involved in SEO. That means more competition to deal with. For a while, this will be fine, but eventually the cost of entry will become prohibitive, and there will be a “tipping point” where the rise in spending tapers off.
  • The Knowledge Graph and visibility decline. Thanks to the Knowledge Graph (and similar future technological developments), users are being given more immediate forms of answers, reducing their reliance on individual site visitations to find what they’re looking for. This could eventually start compromising the ROI of SEO, pushing people out of the game.
  • Alternative search modes. Search is starting to evolve in some weird forms, including personal digital assistants, which marry online and device-specific search. These alternative modes of search are harder to predict and harder to “rank” for, since oftentimes they forgo a “ranking” process entirely.
  • RankBrain and decreasing rank predictability. Machine learning is already huge, and it’s only getting bigger. Technologies like RankBrain are starting to upgrade search systems in real time, with processes only AI programs can incorporate. That’s going to make it harder and harder to accurately assess ranking factors and respond accordingly.

The problem with definitions

It’s also important to recognize what may actually qualify as “SEO” in the strict sense. Today, this term largely refers to optimizing a website to be featured higher in organic search rankings, but already it’s starting to apply to other areas, from local results to Knowledge Graph entries, and even digital assistant-based results.

As new forms of search technology evolve, it’s likely that SEO will adapt with the times, rather than dying outright. If that’s the case, spending on what we see as “SEO” today may disappear, but spending on what we label “SEO” in the future may continue to perpetually rise.

The bottom line

It’s hard to look more than a few years into the future with so many variables and potential technological developments in play. However, it’s likely that SEO will continue to grow in popularity, in one form or another, for the foreseeable future.

With that information, you should at least feel comfortable investing further into your existing strategy. For search optimizers, that also means a positive outlook on your job security — as long as you’re willing to adapt.

Reference :- http://searchengineland.com/seo-industry-worth-65-billion-will-ever-stop-growing-248559

If you are Looking for seo expert in Delhi then contact me today for promote your business.

LeEco Le Max, Le 1S launched at Rs 32,999 and Rs 10,999 respectively; will be Flipkart exclusive


LeTv, now known as LeEco, introduced two smartphones- Le Max and Le 1S in India.

 

LeTv, Le Max, Le 1S, LeEco, Letv smartphone, Le Max launch, Le Max specs, Le Max price, Le 1S price, smartphones, technology news LeTv, now known as LeEco, introduced two smartphones- Le Max and Le 1S in India.

LeTv, now known as LeEco, introduced two smartphones- Le Max and Le 1S at a special event in Delhi today. The high end Le Max smartphone costs Rs 32,999 for the 64GB version and Rs 69,999 for the 128GB Sapphire crystal display version. On the other hand the budget Le 1S smartphone costs Rs 10,999 with 32GB storage.

Photos: LeEco Le 1S launched at Rs 10,999: Here’s everything you need to know

Le Max smartphone offers a 6.33-inch Quad-HD display with a fingerprint scanner on the back, Snapdragon 810 processor and 4GB RAM, 64GB, 21 megapixel rear camera and 4 Ultrapixel front camera. LeEco claims the LeTouch fingerprint scanner takes only 0.09 seconds to unlock the phone.

The smartphone runs Android 5.0 and is powered by a 3,400mAh battery. It is dual SIM smartphone and supports 4G connectivity. It comes with a USB Type-C port.

WATCH video: Le Max first look

The budget Le 1s smarpthones offers a 5.5-inch Full HD along with a 13MP rear camera with LED flash, and a 5MP front camera. Powered by a 3,000mAh battery, it runs MediaTek’s Helio X10 processor with 3GB RAM and 32GB storage. It sports dual SIM slots and supports 4G, fingerprint scanner and USB Type-C port.

Letv recently carried out a rebranding exercise and is now known as LeEco. The company says it has global expansion plans and now has a new logo for the Le Ecosystem. LeEco also introduced a new LeEco Super TV X65 with 4K display resolution at RMB 4,999 (around Rs 50,795) in China.

READ: Le Max smartphone review

Welcome Here !!!!


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Websites regularly witnesses many new users and people who register for their account online in these websites. As such, the websites send welcome messages to the users once they make their registration and their account get activated.

“Welcome to the wonderful world of xyz.com. With advanced features of activating account and new login widgets, you will definitely have a great experience of using XYZ.”

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