13 Great Mobile Marketing Tools You Need

Are you annoyed at companies pushing mobile yet? I know I am. We know, we know, it’s a mobile-first world. Mobile shopping is expanding rapidly, which means as marketers, we have to keep up. Keeping up doesn’t just mean plugging in the CSS to make your landing pages responsive, it also means mobile friendly advertisements, development of mobile apps, and making dashboards accessible from mobile.

But what is most important to mobile users is efficiency and productivity. How fast are the pages loading? Can I access everything I could on a desktop? Is it easy to read or complete a transaction? Below, we curated a list of top apps and tools to help with your mobile marketing plan.

The Best Mobile Marketing Tools

Tools for Social Marketing on Mobile

#1. Yelp

As a friend arrogantly declared after moving into the city, “All businesses need Yelp. If you don’t have Yelp, I’m not buying your stuff—especially because I’d have nowhere to complain if it’s bad.” Tbh, I agree.

Yelp boasts an average of 92 million unique mobile users per month, with 102 million reviews. 72% of total page views and 60% of all content (reviews and photos) come from mobile. That’s crazy, but believable. Before I walk into a restaurant I’ve never been before, I do my research. I find veterinarians on Yelp, painters, even DMVs. You should absolutely be claiming your local business, setting up a page to respond to reviewers, and even consider paying for sponsored advertisements so you aren’t missing out on a huge section of potential customers.

Yelp Mobile Marketing

#2. Instagram

With more than 300 million daily users and over 95 million photos and videos posted per day, Instagramhas an incredibly large reach. Luckily, combined with the power of Facebook ad targeting, you can access that audience in a meaningful way with this marketing tool.

Similar to Facebook advertising, Instagram has a plethora of options. Using Instagram ads, you can increase awareness and message association, drive traffic to your website, or encourage downloads of your mobile applications.

Instagram as a Mobile Tool

#3. Facebook

Facebook has 1.57 billion mobile monthly active users and 56.5% of users only login to the platform from a mobile device. Let’s be real—Facebook is far too large to ignore, or else it is the awkward herd of dinosaurs in the room. With the amazing options that Facebook offers for advertising, you are able to market directly to specific users within your target demographics.

Because everything is URL based (if you have the universal tracking pixel) as an advertiser, you are able to target specific pages on mobile. Additionally, marketers can use remarketing on mobile to access users after they have visited your website, used your app, or provided you with their email address.

Okay, so you’re already using all Facebook advertising and you want to know how to do it on the go? Try Ads Manager for iOS. This application can track performance, send you push notifications, and allows you to create and edit ads on your iOS device.

Not sure if Facebook ads are right for your business? Figure it out!

Mobile App Time

Tools for Content Marketing on Mobile

#4. WordPress/Medium

If you run a website or blog—or are looking to start one—WordPress and Medium are both great mobile-friendly platforms. In February, WordPress rolled out Accelerated Mobile Pages (AMP) to improve the load time of pages on tablets and phones on their own site and self-hosted sites. WordPress also has a comprehensive mobile app that will allow you edit existing posts or create new ones from your mobile phone.

Medium, created by some of the guys who created Twitter, is becoming popular for all kinds of bloggers. The site itself and all posted pages are mobile-friendly and Medium also has an app that allows you to read, edit and create posts, and react by responding to others’ posts. You can use this platform to repost content that is already on your own site’s blog, or create a new post on the go. If you’re not totally sure that Medium is right for you, here are some tips from Larry!

Medium marketing Tool

#5. SlideShare

The adopted child of LinkedIn, SlideShare is so important to anyone who has presented at a conference or webinar, as well as those who want to reference that presentation. With over 70 million users, 18 million uploads in 40 content categories, SlideShare is the go-to spot to post your knowledge-share. Even better, your posted content won’t just sit there unnoticed; 80% of visitors come to the site through specific searches, leading them directly to the type of content they are looking for and giving you exposure.

Not buying it? SlideShare has shareable social buttons, a comment section for questions or compliments, and shows the day the slides were published (which is great to make sure the data is relevant!).

SlideShare on Mobile

Tools for Mobile Website Management

#6. Google’s Mobile-Friendly Testing Tool

Do you remember when Google told us that mobile-responsiveness would affect how your landing pages show up on google search? This isn’t breaking news, it has been in effect since 2014, but continues to be relevant in different ways. To help sites analyze usability on mobile, Google introduced a Mobile-Friendly Test and a Mobile usability report. The Mobile-Friendly test is simple:  enter your webpage URL and Google will spit out a basic report saying “Awesome! This page is mobile-friendly!” (or not so much) and a screenshot of how it looks on a mobile device.

The Mobile Usability Report is similar, but more in-depth look at how major mobile issues occur across the entire site, not just one page. Google is also kind enough to provide a guide on how to customize a website for mobile, how to configure SEO for mobile, and warns users about common mistakes.

Mobile Friendly Test

#7. Google Analytics

If you’re not using Google Analytics, you’re making a mistake. But that’s another conversation. If you are using GA, take advantage of all the mobile opportunities! Not only does the suite allow you to track everything that occurs on mobile, you can track it from your mobile device.

The app helps you check metrics in your customized reports, monitor real-time data, build and save your own reports to the dashboard with any metrics, dimensions, and segments you care about. Google is constantly updating any bugs they discover, but most recently rolled out an update which added support for custom metrics and dimensions, added several default segments, and expanded support to all languages on iOS.

Really, Google Analytics makes miracles happen—I could go on forever about it. Check it out for yourself!

Google Analytics Mobile App

#8. Google’s PageSpeed Tools

If you haven’t heard about Google’s Micro-Moments, you should check out their guides! One of their best tips—that all website optimizers and managers will agree with—is to be quick. Consumers expect instant gratification more than ever and the patience they once had with a slow-loading app or mobile site is disappearing. In fact, 70% of website abandonment cites lagging load times as the culprit. That’s huge!

Make sure your page is up to snuff with the PageSpeed Tool. It will analyze the content of your site and make suggestions on how it can be improved, such as “optimize images” or “leverage browser caching”. If that’s not enough detail, there is a whole guide here!

Page Speed Optimization on Mobile

Tools for Mobile Advertising

#9. AdWords Performance Grader

Last month, our awesome team released new updates for the AdWords Performance Grader, many of which focused on mobile. Because Google has clearly stated a mobile-first philosophy and mobile searches now out-number desktop, the Grader has added cool new features to check how your PPC accounts are measuring up!

The biggest mobile update is a completely revamped section on Mobile Advertising. Though it is available exclusively to WordStream customers, it provides relative CPC for mobile and notes how much an account is spending on mobile compared to industry standards. If you’re not a WordStream customer, don’t worry. Click-Through Rate and Text Ad Optimization is now analyzed by desktop, tablet, and mobile, and a check has been added to the Best Practices that looks for mobile bid modifiers in ad groups.

AdWords Performance Grader on Mobile

#10. Mobile Pay

If you have any friends who are striving for a Starbucks gold card, you probably know how important their Starbucks mobile app and payment is to them. Apple introduced the Wallet on iPhones with iOS 6, which supports mobile payments to a number of vendors: Starbucks, Target, various airlines and hotels, etc. Not an iPhone user or don’t use Apple Pay? Users can choose from Google Wallet or Square Wallet or PayPal. These apps are armed with fraud protection and immediate payment alerts.

By eliminating the pain of plugging in credit card info or digging out dollar bills, not only can you have a more efficient business, you’ll also have happy customers! This is an easy way to implement a loyalty program as well, all from the comfort of a mobile device. Best of all, these apps will show your business as a shopping option when someone downloads the app. Free advertising!

Square Wallet Mobile Payments

Mobile Time Management Tools

#11. Buffer/Hootsuite

For me, these are the ultimate time-savers. Apps that let you schedule your social media posts straight from your phone, because who wants to be worrying about tweeting all the time when you’re travelling or on vacation. Both Hootsuite and Buffer are available on iOS and Android (Buffer is even available on BlackBerry!), let you manage multiple accounts, create and edit posts and manage responses.

You can manage up to three accounts on Hootsuite for free and four accounts on Buffer. Both marketing tools can help you shorten and add links to posts, schedule for ideal engagement times, and provides analytics on your posting activity.

#12. Trello

Our team started using Trello this year and there have been killer reviews about it. Trello is a visual way to organize and manage projects—it’s a platform that everyone can access to see the status of a certain initiative, assign themselves to a task, and track their progress. It has over 4.6 million users with one million monthly active users, so you know it works.

And they have (drumroll…) mobile apps on iOS and Android! You can get notifications on your phone or tablet with updates or reminders, and continue to manage projects when you’re not in front of your computer.

Trello on Mobile

#13. Slack

Our team is a huge fan of #Slack. It was recently revealed that Slack stands for “Searchable Log of All Conversation and Knowledge”, and it is the jack-of-all-trades when it comes to office communication. You can easily share files, pdfs, images, spreadsheets, and YouTube videos with your co-workers through direct messages, private channels, or open channels. As the name suggests, all of it is accessible through a search—and you can connect various tools to Slack to receive notifications directly within it.

Best of all? They have a great mobile application for android and iOS. Instead of searching through your email or logging into a ton of different platforms you can now just log into your slack account and have everything you need at your fingertips.

Slack on Mobile

Get More here about mobile marketing tool and technologies. Top Mobile App Development Company

Source: http://www.wordstream.com/blog/ws/2016/10/14/mobile-marketing-tools

Everything You Need to Know About On-Page SEO

Everything You Need to Know About On-Page SEO

It’s a noisy marketplace. How are you optimizing your online presence to make your voice heard? It starts with ensuring you are up to date on on-page SEO basics to provide peak performance for your website and visibility for your target audience.

Over the past few years, the on-page “rules” have changed drastically as Google tries to ensure they’re delivering the best results. Now, a standard search result page shows pages that don’t necessary have the exact match query—or keyword—in their title tag or meta description.

Now, we’re dealing with ranking algorithms that include Hummingbird, Panda, Rankbrain and semantic importance within the page. Google is getting smarter. Your on-page strategies must be too.

What is On-Page SEO?

If you type “on-page SEO” into Google, Moz will tell you—through a featured snippet—it is “the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.”

It takes into account all aspects of the webpage that, when added together, will improve your rankings in the search results. As Google becomes more sophisticated, one of the major factors influencing on-page optimization is relevance. How relevant is your page to the query? That’s how you have to think when you’re developing the page.

Think of these tasks as a benefit to your end user. You have about eight seconds to influence a visitor to interact with your website. The more interaction and engagement, plus the longer your users stay on the site, the better their experience.

If you put effort into these categories and strategies, you’ll see a boost in traffic and a rise in your search presence. Once you understand everything that goes into your on-page SEO efforts, conduct an analysis of your site to see how the anatomy of your page is performing.

Join digital marketing experts from GOOGLE, ESPN, ZILLOW, CONDE NAST, and more in New York this November.

Meta Tags

Perhaps the most vital aspect of your on-page SEO efforts is the implementation of tags. Some are not as useful to SEO as they once were, but if written and utilized optimally, will improve your traffic.

Meta tags are used to provide search engines with information about your page. To achieve high rankings, it has to do with relevance and user satisfaction, but including custom meta tags will influence users and increase your click-through-rate.

Title Tags

There are multiple tags on your page. The most important is your title tag. The title is what users see in the search engines for both organic results and paid ads, and the words that appear at the top of each tab in your browser.

The title tag outlines what the page is about. When ranking web pages for particular queries, Google looks at the title tag and compares that to the rest of the content on the page.

If you’re working in HTML, the code for the title tag looks like this:

<title>Everything You Need to Know About OnPage SEO</title>

However, the WordPress SEO plugin by Yoast allows you to create a custom title tag within the platform. Keep your title tags descriptive and short. Google recently increased the character limit for page titles to 70 characters before showing ellipses.

Best practice is to ensure you stay below the character limit so your titles display properly. You can use Snippet Optimizer to simulate how your title and meta description will appear in SERPs.


Use your title tag to stand out from your competitors, appealing to your visitors. Make sure all the pertinent information is included, including your keywords and location for local businesses.

While it’s recommended to use your core keyword within the title, Google is shifting toward relevance and semantics in the results. Users aren’t blindly clicking on the first result, reading the titles and descriptions to find the best answer to their query.

Meta Descriptions

The meta description conveys what users will find on the page. While not a direct ranking factor, search engines read the meta descriptions to determine the page’s topic and the audience that will find value.

A well-written meta description can generate a competitive advantage in the search results, creating a higher click-through rate with a greater chance of conversions.  While there is a possibility that Google will omit the custom description and pull an excerpt of the content on the page, it is recommended that you fill in the meta description for every page of your site.

The best way to check which pages are missing a meta description is to run your website through Screaming Frog’s SEO Spider. It shows you every URL under your domain, the meta description, and its length.

Earlier in 2016, Google extended the length of descriptions for both desktop and mobile. For desktop, users will see up to 200 characters, while on mobile they’ll be shown up to 172 characters. To appeal to users on both devices, keep your description between 165 and 175 characters.

Clearly outline what users will find on the page. Add your brand name and sprinkle in a keyword or two if they don’t sound forced. Think about synonyms and other terms that will get the point across.

This is the first interaction many visitors have with your brand. Make it welcoming.

Think of the meta description as your organic ad text.

Tell users what’s in it for them to click through to your site. Include an offer or call to action to entice a click. You’ll also see some websites show multiple site links to direct users to the page they’re looking for. My company, 1SEO.com Digital Agency, has multiple pages you can click on to find out more about the agency.


To find success and steady traffic to your site, it starts with your title and meta tags. Once you get the clicks, it’s up to your user experience and quality content to maintain engagement.

Heading Tags

Your landing page or blog should include multiple heading tags, from the h1 down to a potential h6. The most important is the h1. You should never have more than one h1 tag on any page. Include multiple h2’s or h3’s as users scroll down the page. These are used as subheadings.

Use the headings to represent the different sections of the page. You’ll notice the impact from both an SEO standpoint and a usability standpoint.


SEO Factors

As an SEO factor, complementing the title of the page with the words used in your heading tags should provide users with a clear view of what the page is about. The search engine algorithm compares the section of content underneath each heading tag to establish relevancy.

Your headings should be used to structure the page. Make sure the content supports the heading.

The primary keyword of the page should be included somewhere in your h1 tag. Avoid skipping the h1 on a page, as it lets both your visitors and Google understand its subject. Many blogs, especially those in WordPress, automatically include the title of the blog post as an h1. Make sure to look at the HTML version of the page to ensure the h1 tag is present.

When it comes to headings, there are factors you want to avoid to maintain your presence in the search engines, notably stuffing unnecessary keywords in the tags.

Don’t use the same h1 tag on multiple pages of your site. This can have harmful effects on your SEO as Google won’t know which page to rank for a query containing that heading.

The Yoast SEO plugin on WordPress helps you understand how strong each page is. It analyzes on-page factors to help ensure your page is fully optimized. An added benefit, it alerts you of any issues with the page title, meta description, headings, images, content, and more.

Usability Factors

For landing pages and some blogs, keep in mind that your users are not reading the entire page. They’re scanning and browsing quickly, looking for a section that answers their questions or provides value.

Headings and subheadings split up the page, making the presentation look cleaner.

Subheadings help users navigate throughout the page. If you’re changing the subject or discussing a different aspect of the service, use h2s. If you break it down further and need a sub-sub-heading under an h2, use an h3 tag.

Headings should not be overlooked. They hold more weight on the page than a standard paragraph <p> tag or a bolded word. Always be sure to keep your readers in mind when writing headings. They shouldn’t sound—or read—like your forcing a keyword for the sake of further optimizing the page.

URL Strings

When it comes to writing URL strings, they should be short, concise, and easily readable. How can we create the perfect URL string?

When analyzing the length of URLs, Ahrefs found that shorter URLs tend to rank better. The study looked at the length of the URL and a number of folders. They counted each root domain as one folder, and each backslash after the root as another folder.

The report concluded that URLs with fewer folders tended to rank better, as well. Rand Fishkin of Moz said more folders can “create a perception of depth for both engines and users, as well as making edits to the URL string considerably more complex.”

From interior product or service pages to blog posts, the way we write URLs is an SEO practice that you must consider. Each word in your URL should be separated by a hyphen (-) and not an underscore (_).

When you have two pages displaying almost the same content or information, set up a 301 redirect or canonicalization tag (rel=canonical) to the stronger page. This avoids duplicate content and shows Google which page to rank.

Keep your URL short. The shorter the URL, the easier it is to share or embed while creating a better user experience. You want your readers to quickly identify what your page is about without seeing numbers, categories, symbols, or a mixture of everything included in the string.

Utilize your primary keyword in the URL. Like other factors of on-page, don’t let your URL string sound unnatural or forced with keywords. Try to make it around five words, clearly outlining the information your users will find.

Don’t leave your visitors left wondering what’s on the page before they click. The title, meta description, and URL should make it clear.

User-Friendly, Authoritative Content

As Google crawls your page, they’re looking to match user intent. Your content should clearly explain what product or service you’re offering, or the exact topic of your blog.

The internet is cluttered with content, and it’s important that you ensure yours is unique. One of the most common sayings you’ll hear in the world of SEO and content marketing is “content is king.” In fact, SEO and content marketing do a lot of overlapping.

They complement each other. Content involves the use of words—keywords—and writing for human value while still appeasing the search engines. This is what makes the foundation of SEO and the vast majority of your on-page.

Think of content as having a conversation with your readers. Are they going to be interested or entertained? Or are they going to be bored and leave your site?

When you create content, it must prove you’re an authority in your field. The best content speaks directly to your customers, shows them the value you offer and entices them to read further or contact your company.

To improve your on-page and SEO to increase your traffic, content must solve a user’s problem while being well-written without spelling or grammatical errors. Be careful not to run into any problems by failing to adhere to the major Google algorithm updates.

Be Aware of the Google Algorithm

To help weed out the websites that achieved high rankings with spammy, keyword stuffed, and thin content, Google unleashed the Panda algorithm in February of 2011, updating it regularly. If you still have low quality and thin content, your website won’t be found online.

Jennifer Slegg wrote an informative and definitive guide to understanding the Panda algorithm. She quotes a Google spokesperson as saying, “At the end of the day, content owners shouldn’t ask how many visitors they had on a specific day, but rather how many visitors they helped.”

Now, Panda is a core ranking signal, and you’ll receive a boost in rankings if you are consistently meeting the expectations of your users. While continuing to roll out and update, make sure you focus on creating quality content that is optimized for a high-volume keyword and is written with the user in mind.

As we move into the age of artificial intelligence, SEOs and marketers have been trying to figure out the effects of Google RankBrain. The machine learning system was implemented around the spring of 2015, and has become the third highest ranking factor.

Search Engine Land answers frequently asked questions regarding RankBrain, where they attest it is part of the Hummingbird algorithm. The main point you have to consider, which has been said time and time again, is to write in natural language. That’s the best way to “rank” under RankBrain.

In the article, Danny Sullivan says, “RankBrain is mainly used as a way to interpret the searches that people submit to find pages that might not have the exact words that were searched for.”

RankBrain was put into place to help determine how to rank queries there is no historical data for. It has since evolved and is used in almost every query to affect the rankings of most searches, so be sure to optimize your contentfor the ranking signal!

For best practice, answer user’s questions in the least amount of time as possible. Google is garnering the ability to learn user intent and return the best results, especially with the rise of voice and natural language searches.

Look at the long-tail queries and use a conversational approach to your content. While keywords play a significant role with your on-page SEO, Google is using semantics more and more to deliver the best user experience.

Keyword Targeted Content

While you must maintain a user-friendly and authoritative tone, the focus keyword is still of vital importance. Like with your meta tags, you will either outline meta keywords for a product or service page that is targeting multiple queries, or a single focus keyword for blogs.

All of this is available in WordPress pages and posts. But why is targeting a keyword important? Using them correctly will directly affect the return on your digital marketing investment. The more you understand about keywords, the better you will strategize with your marketing.

Always make sure you’re providing the most value for your brand by targeting keywords that have search volume.

To get the most of your on-page, perform keyword research and be confident your company can convert for the targeted terms. There’s nothing worse than appearing first in the results for a query that leads to zero conversions.

Use Google AdWords Keyword Planner to see search volume, or analyze what your competitors are targeting with SEMRush. The Keyword Planner offers you similar variations of your keyword that you can include on the page for further optimization.

Through content marketing, employ keywords strategically.

Think about the types of keywords and what will work best for your company.

  • Informational Keywords: A term like “on-page SEO” when a user wants to learn more about a topic.
  • Transactional Keywords: Words targeting users looking to buy a product or service. Typically include adjectives like “best” or “top” and are more long-tail.
  • Location-Based Keywords: When users are looking for a local business or physical location.

To determine the relevance for a particular query, Google looks at LSI keywords, or synonyms for the searched keyword. LSI stands for Latent Semantic Indexing, determining patterns within the terms, topics, and concepts of a page.

When writing long-form content, you can include LSI keywords more naturally. According to Bruce Clay,

“In latent semantic indexing, Google sorts sites on the frequency of a variety of terms and key phrases linked together instead of on the frequency of a single term.”

The content shouldn’t have just one focus keyword. Your goal with on-page SEO should be to rank for all synonyms and related queries.

Back to the term relevancy. Though your focus keyword may have 50,000 monthly searches, your page can rank higher for the similar query that only has 1,000 monthly searches.

Write content that will drive traffic from many related queries. The goal is to generate clicks and use the factors of your on-page to increase conversions.

Internal Links and Outbound Links

Links carry the most weight in your SEO. Earning links from quality sources and authority sites strengthens the domain, while linking internally throughout the site benefits the user experience and enhances your SEO.

The actual practice of earning links is part of your off-page SEO strategy. Use additional content marketing, email outreach, and other creative ways to build links back to your site. Backlinko has published an all-inclusive guide to link building that offers value when you’re starting your link building campaign.

Focusing on the page, internal linking to other pages of your site will strengthen the keywords and enable Google to determine where to rank a particular keyword. Linking internally—between service pages and blogs—helps improve the crawlability of your site, showing Google the site’s most important pages.

If you include a new link on your homepage, it becomes easier for Google to see that you’ve updated your site with fresh content than crawling the entire site for the new material.

The benefit of internal links is giving your audience further options to stay on your site. The more engagement to relevant pages, the more Google takes notice. Don’t put an internal link in every sentence, but include multiple links per page to bolster your SEO.

Optimize Your Images

When you’re adding images to the page, it benefits the user experience. But, you can also help your SEO strategy by optimizing the image. Make your top targeted keyword the alt text and create a title that is unique, but stays applicable to the image. The featured image of this article has a unique title and the alt-text of what this post is about.


Optimizing the alt tags gives Google another indication of what your page is about. The alt tag should be used to describe what’s on the image, so we’re back to relevance again. It won’t make sense to have a picture of a Hummingbird with the alt tag “panda.”

Here’s the value of the alt tag. Think about when the image won’t load, what will the user see? The alt tag. Don’t stuff your keywords into alt tags. Make sure they fit with the image and make the picture relevant.

As Yoast says, “The image should reflect the topic of the post, or have illustrative purposes within the article, of course.”

Images play a crucial role in conversions. For SEO purposes, make sure they’re scaled correctly. The larger the image, the longer your page will take to load. Scale the image appropriately and make sure it shows in the smallest possible size.

We’re living in a visual world, and while content is the most important, make sure your images are capturing attention, as well.

Mobile Responsive

For your page to be found relevant and your on-page SEO to improve, your website needs to be mobile-friendly and responsive in 2016 and beyond. Responsive websites provide the same experience with your brand no matter what device they’re using.

There are multiple benefits to making your website responsive and appeal to mobile users. You’ll see a positive ranking signal thanks to the 2015 Mobile Algorithm Update that continues its aim to provide the best results.

Over 50% of users are spending their time browsing and searching on mobile devices over desktops. Use the Mobile-Friendly Test Tool to understand how a Googlebot is viewing your page.

To continue to provide users with the fastest and best experience, Google started showing Accelerated Mobile Pages (AMP) in the search results. Mainly beneficial for news outlets and articles, these pages load instantly and are easily identified with a lightning bolt symbol. The faster the load time, the more appealing it is for mobile users. You can learn all about AMP and its impact on your SEO in this article by Search Engine Journal staff member Anna Crowe.

Remember that when users access your website or blog, chances are they’ll be on their mobile device. You can check to ensure your website is mobile friendly through Google’s test tool. If your site is not mobile-friendly, Google will outline what you can do to fix the issue.

You’ll satisfy your customers with its functionality, making your website more relevant.

Site Speed


In today’s technology age, speed is essential. We don’t want to wait. If a page isn’t loading right away, we find another website that will. Are you helping or hurting your user’s experience?

Nearly half of all mobile users will leave a site if it doesn’t load within 3 seconds. Backlinko.com found that fast-loading websites are significantly more likely to rank in Google.

Keeping visitors happy increases your conversion rate. According to an infographic from Kissmetrics, 58% of mobile users expect your mobile site to load as fast, if not faster, than the experience seen on a desktop.

Optimize the site and take care of underlying factors that will shed some seconds off the page load time. Look at your site and see if there is anything slowing down the speed.

  • Leverage Browser Caching
  • Optimize Plugins & Images
  • Use GZIP Compression
  • Switch to Faster Hosting
  • Clean Up HTML & CSS Coding
  • Eliminate Ads
  • Minimize Redirects

According to a report from Radware, image compression and optimization are vital factors in the speed of your website. The study says that images hold 50 to 60% of the total weight of the page. If your image files are too large, they could be dragging down the site’s performance.

There are tools you can use to ensure the performance of your site is up to your—and your visitors—standards. If you have a Google Analytics account, you can look at your site speed under the “Behavior” tab in the left sidebar.

Other tools that provide performance tips and feedback on page speed, along with suggested fixes, include:

The faster your website loads, the more engagement you’ll receive. Once all other on-page SEO factors are in place, focus on minimizing the load time. Your customers will prefer your site to others.

The Perfectly Optimized Page

From the top down, make the use of your website seamless. From the appearance of the page to the backend technical aspects to the optimized meta information, the perfectly optimized page incorporates all aspects.

Digital marketing is about communicating with your audience. Guiding them to make a decision while educating yourself on what aspects are benefiting your search presence. It boils down to this:

  • Relevance
  • Quality Content
  • Properly Written Meta Tags
  • Links
  • Marked Up Structured Data

Ensure you’re providing Google with the right signals. Implement custom meta tags, title tags, headings, and always write quality content. Provide your visitors with the information they want, and learn how they interact with your site through analytical tracking.

That goes into the technical side of SEO, away from the techniques and optimization strategies included on the page.

When everything is in place, look into your Google Analytics and Google Search Console (Webmaster Tools) to see how your site is performing.

As search engines cache and crawl your page, are they running into any crawl errors? This could hinder your performance. Crawl errors include broken links, dynamic pages, 404s, errors in the robots.txt files, sitemap errors, and more.

Using some of the SEO tools and resources I have outlined in SEJ’s Beginners Guide to SEO, you can test the performance of the site and see if you have any crawl errors. This means that some pages are not accessed easily by the search engine bots. Google lets you address and update the health of your entire site.

Your goal is to generate conversions. Implementing these on-page SEOtactics will set a strong foundation that informs Google and entices your users.

The perfectly optimized page creates a memorable user experience and strengthens your brand. 

It will increase traffic, improve your search engine rankings for the most relevant keywords to your business, and drive leads. Do you have everything implemented for the perfectly optimized page? How are your results?

Image Credits

Featured Image: Image by Gregory Dyson. Used with permission.
In-post Photo #1: bakhtiarzein/DepositPhotos.com

In-post Photo #2: Image by Gregory Dyson. Used with permission.
In-Post Photo #3: Image by Gregory Dyson. Used with permission.
All screenshots by Ryan Clutter. Taken September 2016.

Resource: https://www.searchenginejournal.com/everything-need-know-page-seo/173577

You Should Must Ask 10 Questions Before Hiring An SEO Consultant



Hiring An SEO Consultant

If your website doesn’t show up on the first page of search results on Google, Bing or Yahoo, your potential customers might not even know you exist. Better search engine visibility can be critical to boosting visits to your website, which can lead to increased brand awareness and higher sales and profits.

But what if you lack the time and technical expertise to improve your site’s search engine ranking? It might make sense to hire an experienced, reliable search engine optimization (SEO) consultant.

Here are 10 essential questions to ask when considering prospective SEO consultants:

1. May I have a list of current and past clients?

A reputable SEO consultant should be open to sharing a brief list of current and former clients and his or her contact information, says Vanessa Fox, author of Marketing in the Age of Google (Wiley, 2012) and founder of Nine By Blue, a Seattle-based SEO software provider.

These references can help you gauge how effective the candidate is, as well as verify that the person did indeed work on specific SEO campaigns. Clients may not provide specific analytics, Fox says, but they should be able to at least tell you if they saw a positive impact on their search ranking, especially in conversions and in gaining an audience, as a direct result of the consultant’s efforts.

2. How will you improve my search engine rankings?

Steer clear of SEO consultants who won’t freely discuss their methods in detail, cautions Rand Fishkin, founder of Moz, a Seattle-based internet marketing software company and co-author of The Art of SEO(O’Reilly, 2012). They should explain the strategies they would use to drive up your website’s search engine ranking, as well as estimate how long it could realistically take to achieve the SEO campaign goals you agree on.

Make sure the candidate’s proposal includes an initial technical review of your website to weed out any problems that could lower your search engine ranking, including broken links and error pages. Consultants also should provide “on page” optimization, a process to make your website as search engine friendly as possible. It involves improving your website’s URL and internal linking structure, along with developing web page titles, headings, and tags.

Also, ask consultants if they provide “off page” SEO strategies to raise awareness of your content on other websites, often via blogs, social media platforms, and press releases.

3. Do you adhere to search engines’ webmaster guidelines?

You want a consultant who strictly abides by Google’s publicly posted webmaster best practices, which specifically prohibit 12 common SEO tricks, including automatically generating spammy content and adding bogus hidden text and links. If a candidate doesn’t follow those guidelines, your website could be relegated to a dismally low search results ranking. Or, worse yet, Google could ban it from search results altogether.

Bing and Yahoo also post webmaster best practices that consultants should confirm they follow.

4. Can you guarantee my website will achieve a number-one ranking on Google, Bing and Yahoo?
If the candidate answers yes, Fox warns, “Turn and run in the other direction as fast as you can.” Although it’s impossible to guarantee a number-one ranking on any search engine, she says, some unethical SEO consultants do make such bogus guarantees.

Consider it a red flag if the candidate claims to have an insider relationship with Google or any other search engine that will get you priority search results in rankings. Only Google, Bing, and Yahoo can control how high or low web sites appear in their search results.

5. Are you experienced at improving local search results?

Appearing in the top local search engine results is especially important to small brick-and-mortar businesses trying to attract nearby customers, Rand says. You’ll want a consultant who has expertise in local SEO techniques.

If your website is optimized for what’s known as “local SEO,” it should appear when someone nearby is searching for keywords that are relevant to your business. To achieve that, a consultant should add your business’s city and state to your website’s title tags and meta descriptions, and get your site listed on Bing, Google and Yahoo’s local listings, which are online directories of businesses that cater to a specific geographical area.

6. Will you share with me all changes you make to my site?

Search engine optimization will most likely require a number of changes to your existing web page coding. It’s important to know exactly what adjustments the consultant plans to make and on how many web pages. If you would like the candidate to get your permission before accessing and altering your website code, be sure to say so.

For example, will consultants add new title tags to your existing HTML code or modify the existing ones? Will they provide additional copywriting content highlighting your products and services to beef up the number of visible, on-page keywords relevant to your potential customers? And do they plan to redesign all or some of your website navigation or add new pages to your site?

7. How do you measure the success of your SEO campaigns?

To gauge the success of SEO efforts, you must track exactly how much traffic is being sent to your website and where it is coming from. Consultants should be experienced in using Google Analytics to track improvement in your site’s search engine rankings, the number of links from other websites driving traffic to yours, the kinds of keywords searchers use to find your site, and much more.

Be sure to ask how often they plan to share this important analytics with you and how they would use the data to continually improve your search engine rankings and website traffic.

8. How will we communicate and how often?

SEO consultants’ communication styles and customer service standards vary. You need to find someone whose approach best fits your needs. Ask if the candidate prefers to talk in person or via phone, Skype, texting or email. And find out how often will he or she reach out to you with status updates.

9. What are your fees and payment terms?
You need to know how much you’ll be charged, of course, and also whether the consultant gets paid hourly, by a retainer or by the project. Project-based payments are the most common in the SEO consulting industry, and they can vary widely, depending on a project’s size and complexity. Most contract projects ranged between $1,000 and $7,500, according to Moz’s 2011 pricing survey of more than 600 SEO firms.

The study also found that the most common retailers ranged between $251 to $500 a month on the lower end and $2,501 to $5,000 a month on the higher end, while the most common hourly rates ranged from $76 to $200. Fox said consultants who specifically serve small businesses often charge less per month and hour.

Other important payment-related questions: How often are invoice payments due — every 30, 60 or 90 days? Is there an interest charge for late payments?

10. What happens when we part ways?

When your contract expires or if you terminate it early, you should still maintain ownership of all of the optimized web content you paid the consultant to provide, Fox says.

Accordingly, you’ll want to make sure the contract states that when you part ways, consultants will not change or remove any of the content they added, modified or optimized on your behalf. You also should ask consultants whether they charge any fees for early contract termination and if so, to specify them in the contract. Request A Free Quote

Resource:- https://www.entrepreneur.com/article/227229

Why Facebook and Google are in Digital India

We should focus more on getting consultancy services and expertise from such tech companies.

What is Digital India? It is a government programme that envisages smooth and efficient governance, by leveraging internet technology and by taking an inclusive approach so that the people of the country become the real beneficiaries. The goal of this programme is visualised in the form of nine pillars.

Digital India encompasses broadband highways, mobile connectivity, public access to internet, governance, e-delivery of services, information availability, manufacturing, job opportunities and short-term goals such as common Wi-Fi access, biometric attendance system and e-books for schools.

Modi is looking for external support for the Digital India programme. There is an apparent frontier here, between the concepts of Digital India and Make in India – another ambitious project of the government. Why cannot we build a digital India by turning our own entrepreneurial skills to good account?

All goals of Digital India can be achieved locally without much external support. Government establishments and Indian entrepreneurs can be engaged for their development. Upgraded but local versions of Mark Zuckerbergs and Sundar Pichais would be the attractive by-products of this initiative. It is in this context that we need to measure the prime minister’s Silicon Valley visit.

It is to be seen how inventively the multinational giants like Facebook and Google can participate in the Digital India programme in its present form. “Internet privacy” has become an oxymoron today. Facebook has been facing remonstrance from the public about its specious definition of net neutrality through internet.org, which is nothing but a set of rules imposed on the way people use the internet.

Companies like Facebook and their partners want to take odious decisions about what sites their users see, what contents they access, through what ways and when. A half-closed world being Facebook’s schema, I do not quite understand how its involvement is going to help us meet the objectives of Digital India, which foresee an open world. Modi’s call for active involvement in social media is not giving any clarity on how the platform is going to help us. There are obvious limitations in the ways in which a social medium can get involved in governance.

Google announced its partnership in Digital India by promising to offer free Wi-Fi in important railways stations in the country. According to its announcement, 500 railway stations in the country will get the benefit of high-speed internet service over two phases. Google offers only the service. Most likely our own government (read taxpayers) will have to bear the costs of infrastructure development and the associated facilities. At this time, there is no clarity on the contract terms.

People who want to use the internet in railway stations are already doing that through their own mobile devices and internet data plans. Hence investment in infrastructure means an immediate realisation of something that should have found a lower place on our list of priorities. I am not of the opinion that scientific development can happen only after the basic needs are realised. But at least, with respect to the railways, we had more important items on the waitlist.

Google’s eye for business is evident from the number of people they can potentially offer their services to. They are targeting one crore daily travellers in the first phase covering 100 stations. They can collect a trove of personalised information from this user base through their own Wi-Fi service, which will, through targeted advertisements, prepare way for manifold business conversions than what their own apps and services can currently generate.

Nobody needs to teach Google how to do business. It would be asinine to even think they would offer their services in a vast country such as India for free. What most of us did not read is what Pichai has written clearly in the Google blog. He writes, “Best of all, the service will be free to start, with the long-term goal of making it self-sustainable to allow for expansion to more stations and other places…” In other words, Google got the monopoly of the service without having to bid for it. In effect, the free broadband service was the green flag Google waved to make its entry to our railway stations. They know how to make the service self-sustainable, after the honeymoon period.

The proposed internet services in railway stations will be beneficial to the passengers initially, but to the service providers at a later point of time. One cannot expect the domestic IT industry to get any boost through such steps. Google also announced that its Android operating system will support more Indic languages, including Modi’s Gujarati. Google’s love for local languages cannot be read along with their support to the Digital India campaign. Localisation is something all corporate companies have adopted to expand the scope and acceptability of their service offerings.

Indian governments (current and past) have attempted several times to make the internet a confined space – one which cuts privacy dead. Not long ago, the Supreme Court had annulled Section 66(A) of the IT Act, in favour of freedom of speech, but Maharashtra chief minister Devendra Fadnavis had stated sometime back that the Centre was planning a new version of the cyber law.

Drastic steps that would kill what is left of internet privacy are being mooted at the highest level. The government wants to read even our private conversations. While the prime minister enjoyed a meet and greet with the tech giants in Silicon Valley, back home, the people of Jammu and Kashmir were deprived of internet access for three days, through an e-curfew. The government should stop such self-embarrassments first, and declare responsible independence in the digital space.

The assurances by the Silicon Valley companies are promising at face value. But it is to be seen how they are going to be implemented. I hope the companies will create more job opportunities here. For that to happen, we should attract them by showcasing our capabilities. The capabilities should not be limited to the educated, English-knowing, bright human resources alone. We should be proactive in ensuring that the companies are smitten by our land acquisition policies and facilities for transportation, electrification and water availability. The boundless red tape that prevent or decelerate the establishment of new ventures should be disposed of.

By giving the necessary backing, our government should be able to encourage domestic entrepreneurs to thrive in all the areas of Digital India. We should focus more on getting consultancy services and expertise from companies like Facebook and Google, so that our entrepreneurs will not have to start developing from the stone age. Digital India should be an indigenous programme; corporate leviathans should be invited to create more jobs.

Resource – http://www.dailyo.in/technology/digital-indiafacebook-google-narendra-modi-mark-zuckerberg-sundar-pichai-silicon-valley/story/1/6522.html

I am Deepak Pandey Professional Digital Marketing Consultant. Contact me today for discuss your Ideas into reality. 

Top 10 Free Plagiarism Detection Tools For Teachers

If you are a teacher interested in checking your students’ work for copied material, you can use the list below where you can find the Top 10 FREE Plagiarism Detection Tools for Teachers.

Top 10 FREE Plagiarism Detection Tools for Teachers

Top 10 Free Plagiarism Detection Tools

Editor’s note: We have originally written and published this article in November 2013. Thanks to your useful suggestions and our own following of the latest developments in the fast paced field of technology, we have updated this piece in October 2015 in the hope that you will keep finding it useful. Thank you for sharing! 

The act of taking someone else’s ideas and passing them off as your own defines the concept of “plagiarism”. As it is shown by the growing educational concerns, plagiarism has now become an integral part of our digital lives as technology, with the billions of information it gives us access to, led to the exacerbation of this phenomenon.

  1. DupliChecker 
    • Pros:
      • 100% free.
      • Extremely easy to use.
      • Has the options of copy-pasting the text, entering the URL of the content destination required to be checked, or uploading a text file.
      • Registered users can perform 50 searches per day.
    • Cons: 
      • Unregistered users can perform only 1 search per day.
    • Paid Version:  
      • Not available.
  2. CopyLeaks 
    • Pros: 
      • Offers entire website plagiarism scan.
      • Finds content duplication in more that 60 trillion pages over the internet.
      • Support of multiple file formats in any language.
      • CopyLeaks API allows you to integrate CopyLeaks service and include it as part of your product.
    • Cons: 
      • Only for online content.
      • You need to create an account to use it.
    • Paid Version: 
      • Free of charge at the moment, will soon add premium subscription to the service.
  3. PaperRater
    • Pros: 
      • Offers 3 tools: Grammar checking, plagiarism detection, and writing suggestions.
      • It is developed and maintained by linguistics professionals and graduate students.
      • Readability statistics.
      • Title validation.
    • Cons: 
      • Cannot save reports.
    • Paid version: 
      • Accepts longer documents (up to 6000 words).
      • Faster processing.
      • No banner ads.
      • Ability to upload documents.
      • $7.95/mo (with annual payment).
  4. Plagiarisma 
    • Pros: 
      • Offers a free download of plagiarism software for Windows.
      • 190+ languages supported.
      • Searches website content from a URL.
    • Cons: 
      • The report is for exact matches only.
      • The Synonymizer tool (rewrites sentences with synonyms to generate unique text) facilitates plagiarism.
      • Even when registered you cannot scan documents for more than 3 times per day.
    • Paid version: 
      • Unlimited plagiarism checker with task scheduler.
      • Starts at $5.00 per month.
  5. PlagiarismChecker
    • Pros: 
      • 100% free.
      • Easy and detailed instructions.
      • Ideal for educators to check whether a student’s paper has been copied from the internet.
      • The “Author” option allows for checking if others have plagiarized your work online.
      • Does not require any download or installation.
    • Cons: 
      • It searches phrases separately, which means that you need to hit “Enter” after each phrase.
    • Paid Version:
      • Not available.
  6. Plagium
    • Pros: 
      • Very easy to use (via copy paste).
      • Scans up to 5,000 words at a time.
      • Perfect for a quick search on the web or social media.
    • Cons: 
      • Free features are limited (e.g. you need to pay to upload files).
    • Paid Version: 
      • From $0.004 to $0.08 USD by 1,000 characters for Quick search, Deep search, File search, or Alert.
  7. PlagScan 
    • Pros: 
      • Updates you about the progress continuously.
      • Does not require any download or installation.
    • Cons: 
      • Scan is limited to 1000 at a time.
      • Rather complicated interface.
    • Paid Version: 
      • Variable plans for private users, schools, universities, and companies.
  8. PlagTracker
    • Pros: 
      • Very quick to scan more than 20 million academic works for any plagiarized copy.
      • Clear instructions on how to use it.
      • Offers report with details about your work.
    • Cons: 
      • Not 100% accurate; you may need to use an extra plagiarism detection tool to make sure your content is authentic (note: Never check through only one service anyhow).
    • Paid Version: 
      • Checks a larger database of documents.
      • Grammar check.
      • $14.99 USD per month.
  9. Quetext 
    • Pros: 
      • 100% free.
      • Easy to use interface.
      • Unlimited usage without having to create an account or download software.
    • Cons: 
      • You cannot upload files, only copy and paste text.
    • Paid Version: 
      • Not available.
  10. Viper
    • Pros: 
      • 100% free.
      • Scans your document through more than 10 billion resources such as academic essays and other online sources.
      • Offers side-by-side comparisons for plagiarism.
      • Scans against essays on your computer.
    • Cons: 
      • Requires a download.
      • Is available to Microsoft Windows users only.
    • Paid Version: 
      • Not available.

Are you still undecided about whether or not plagiarism checkers are really necessary in eLearning? In the article, 5 Important Reasons To Use Free Plagiarism Checkers in eLearning, I will explore some convincing arguments for the importance of using free plagiarism checkers in eLearning. I will also share with you some tips for preventingplagiarism from happening in the first place.

Resource:- https://elearningindustry.com/top-10-free-plagiarism-detection-tools-for-teachers

Google updates Penguin, says it now runs in real time within the core search algorithm

The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature.


After a nearly two-year wait, Google’s Penguin algorithm has finally been updated again. It’s the fourth major release, making this Penguin 4.0. It’s also the last release of this type, as Google now says Penguin is a real-time signal processed within its core search algorithm.

Penguin goes real-time

Penguin is a filter designed to capture sites that are spamming Google’s search results in ways that Google’s regular spamming systems might not detect. Introduced in 2012, it has operated on a periodic basis.

In other words, the Penguin filter would run and catch sites deemed spammy. Those sites would remain penalized even if they improved and changed until the next time the filter ran, which could take months.

The last Penguin update, Penguin 3.0, happened on October 17, 2014. Any sites hit by it have waited nearly two years for the chance to be free.

Those long delays are now to be a thing of the past, according to Google. With this latest release, Penguin becomes real-time. As Google recrawls and reindexes pages — which happens constantly — those pages will be assessed by the Penguin filter. Pages will be caught and/or freed by Penguin as part of this regular process.

As Google said in its post:

With this change, Penguin’s data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we recrawl and reindex a page.

Penguin becomes more page-specific, not sitewide only

Google also said this new Penguin algorithm is “more granular.” From its post:

Penguin is now more granular. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.

Previously, Penguin was a sitewide penalty. So, does being “more granular” mean that it’s now page-specific? Yes and no, it seems. We asked Google for more clarity about this, and we were told:

It means it affects finer granularity than sites. It does not mean it only affects pages.

Our best interpretation of this statement is that Penguin might impact specific pages on a site, or it might impact sections or wide swaths of a site, while other pages are fine.

Google will no longer confirm Penguin update

Google also said with this update, it will no longer confirm future Penguin updates. That makes sense. Since it’s a constant process, there’s nothing to confirm.

Is Penguin fully live?

This real-time Penguin update is probably not fully live yet. It is now “rolling out,” Google said. Google didn’t tell us how long it may take to roll out, but I suspect it won’t take that long, maybe a couple of weeks. If Google regularly revisits your pages, then you should likely see the change quickly. If Google comes to your site more infrequently, it may take longer.

Some swore they saw this roll out yesterday, but Google would not confirm that.

Past Penguin updates

For history buffs, here’s the rundown on Penguin updates over time, as well as the impact they’ve had on queries, according to Google:

Penguin 4.0, Google would not give a specific number of the percentage of queries it impacted, mostly because the update is constantly happening and the percentage will constantly be changing.

Resource – http://searchengineland.com/google-updates-penguin-says-now-real-time-part-core-algorithm-259302

10 Useful Tools to Craft Beautiful Graphics for Social Media


Visuals are the currency of sharing on social media. Text-only updates can only convey so much and get so far. Here are 3 stats that prove the worth of creating graphics.

First, 66% of all social media posts are or include images.

Second, forget native visual platforms, like Instagram and Pinterest, that allow photo sharing. In 2013, Facebook became the largest photo sharing website, with its users uploading 350 million photos every day.


Third, use of images was rated as the most important social media optimization tactic, in a 2014 survey by Adobe and Software Advice.


And, it’s not just limited to social media…Content with relevant visuals also gets 94% more views than content without. Even social media platforms now focus on images in their redesigns.


It’s clear:

Social media users love to interact with visual posts. But, there’s one challenge many marketers might face in incorporating visuals in their content marketing…

Designing compelling graphics, on a shoe-string budget, without hiring any external help.

About 5 years ago, small business owners could have said this was a serious problem. They might have needed to wrestle with Photoshop and other graphic designsoftware.

Now, we’ve got a plethora of amazing tools and resources that allow us to craft stunning graphics in a flash.

In this post, I’ll introduce you to 10 awesome image tools.

Ready to find your creative side?

Let’s go.

1. Pablo

This is a free image creation tool by the brilliant Buffer team. With it, you can craft social media-friendly images super fast.

You’re given access to 25+ stylish fonts, 600k+ searchable images and a variety of sizes to suit different social media platforms.


You can choose from a range of templates and filters and also upload your own image/logo and add text and quotes.


Once you’re done, the tool allows sharing on social media platforms, adding the post to your Buffer queue and downloading the graphic.

If you’re surfing the web and like a particular quote/image, then Pablo also has aChrome extension that you can download here. Once you hover over an image, you’ll see a Pablo icon in the bottom right corner. Clicking on this icon will open the Pablo dashboard, in a new window.


The best part is that you can access all of these features without even logging in. Here’s a quick 30-second tutorial for Pablo 2.0, released by Buffer in October, 2015.

2. Canva

The next graphic design tool I would recommend adding to your armory is Canva. It’s another simple drag-and-drop tool for non-designers with complete customization options.

It has a range of templates, even beyond social media. You can craft blog graphics, cards, posters, presentations and other types of images.


And, if you want to design an image with custom dimensions, Canva also allows you to manually enter the height and width. It’s useful for designing your blog images to match your exact blog width.


Again, the tool allows you to search for images, through its search tab (in the sidebar). But, you can also use its shapes, frames, icons, charts and more.


Canva also allows you to add your own text, upload your own backgrounds and even purchase photos (typically for $1) within the platform.


On picking an element from the sidebar, you’ll see it on the right side of the canvas. Then, it’s easy to change the color/size of your image with simple drag and drops.


It’s possible to create professional images, like the one below, in 5 minutes with Canva.


I show more nifty ways of using the tool for designing custom images here.

Overall, it’s a great tool that allows a bit more customization and functionalities, beyond just social media templates (unlike Pablo).

3. Skitch

Want to focus your audience’s attention on the specific aspect of an image? Or, would you like to take screenshots in a how-to tutorial that you’re writing?

Then, Skitch is the perfect tool.

It can mark-up your photos, snap webpages and make notes on them, as well as allowing you to annotate PDFs. I use Skitch regularly for many of my posts.


It’s free to download and use (it’s also called Evernote Web Clipper).


The tool also allows you to pixelate elements from your images. And, it has a few annotation features that come up in the right sidebar.


The tool also has a browser extension that you can download from here and access across all of your devices.


If you want help getting started with the tool, Evernote has a knowledge base of short tutorials for all devices. Here are the Mac tutorials.

4. Easel.ly

I’ve mentioned the effectiveness of infographics numerous times on my blogs. The demand for infographics has jumped tremendously, in the last few years.


They are a great way to convey complex information to your audience, in an easy-to-digest and visually appealing manner.

I’ve leveraged infographics to ramp up the traffic numbers on all my blogs. At KISSMetrics, I generated over 300,000 visitors a month using them. They are also a great resource to generate contextual backlinks.

The foundation of the guestographic method, by Brian Dean, is based on them.

Why should you care?

Because it can boost your organic traffic by over 900% in 6 weeks.



Now that you feel pumped to create infographics, there’s one MAJOR challenge you’ll need to overcome…

Designing skills.

Crafting visually appealing infographics will require much more than research, data and compelling content.

If you’re design-challenged, like me, then you might opt to hire a professional designer. But, even one infographic might set you back $500.

If you’re on a tight budget, an easier solution is using a simple drag and drop tool, like Easel.ly.

Here’s a short video introduction of the tool.

Sure, you might not be able to create the highest quality graphics. But, fairly decent ones are easy to design with the thousands of templates that they provide.

It has over 300,000 users that have crafted over 4 million graphics. After creating a free account, here’s a sample of the templates that you’ll get.


You can customize the template as needed – adding text, icons, objects, charts and the like. Easel.ly can help you design a decent quality infographic within 30 minutes.


Alternative: Piktochart

This is another handy infographic creation tool with pre-made templates. It allows you to export graphics in HTML format and embed them on your website. Here’s an infographic, summarizing how to use Piktochart to create an infographic (created in about 7 minutes).


5. Over

The smaller screen has become an inherent part of our daily lives. And, we’re well past the mobile screen tipping point.


So, it’s essential to introduce you to a mobile application that turns your smartphone into a full-fledged design studio.

Meet Over…

Over is a mobile app, available on both Google play and the App Store, with robust image editing features. It allows you to customize colors, fonts and add text. You can even install a new font, as long as you’ve got the license for using it on other computers.

If you’re a serious Instagram marketer, then the app can come in very handy. You can transform your inspirational and thought-provoking quotes into appealing social media images.

Here’s an example photo from the Over Instagram account.


Over recently released their third version. Here’s a video walkthrough of its powerful features.


6. Pixlr

Pixlr is a family of photo editing tools. It has a web app, a mobile app (both Android and iOS) and a desktop tool to “make every moment beautiful, wherever you go.”

It allows you to upload your own image and add effects, layers, filters, text and borders on them. Its interface is similar to other popular photo editing tools, like Photoshop and Gimp. You’ll also see many features, from common desktop graphic design applications.


Its plus point is that it’s fairly intuitive and easy-to-use (drop-down scroll) for the set of advanced editing functionalities.

If you find its advanced editing features intimidating, you can explore a few tutorials here.

If you’re only looking for a quick polish of your image, then use Pixlr Express for one-click fun changes.

7. Smush.it

While articles need to have visuals, to get more shares on social media…


More images also equate to higher site file sizes and increase the page load time.

And, guess what slower speed brings with it?

That’s right…

Lower user satisfaction and a certain decrease in your sales.

Even a 1 second delay in page response can result in a 7% reduction in conversions.

Obviously, we don’t want that. That’s where image optimization comes into the picture.

WP Smush is a WordPress-based plugin you can use to scale down and compress your images – without compromising their quality.


So, how does the plugin whip its magic wand?

When you upload an image, it scans the image, cuts the unnecessary data and scales it. You just need to set up automatic smush.


And, what about the already existing images?

It has a bulk optimization feature to smash all of your WordPress media library images in a single run (50 attachments at a time).


If you’re really worried about losing quality, the plugin also allows you to store a backup of your un-smushed images for restoring later.

Alternative: EWWW Image optimizer plugin does the same thing for WordPress websites.

If you aren’t on WordPress, you can try the free image optimizer tool here.

8. The Noun Project

I’ve already shared how some of the above tools allow you to integrate icons inside your visuals. But, I want to give you a separate library for searching icons – The Noun Project. It allows you to search for a keyword and returns little icons that are free to use.


You’ll need to attribute the icons with the free version or buy a monthly subscription at $9.99 and use as many icons as you like. If you’re looking to buy just one icon, then it will cost you $1.99.

Most people discount icons and go for full-fledged images. But, icons are heavilyunderused. If you’ve read my advanced internet marketing guides, you’ll notice that I’ve spilled them across the content.


9. Pattern Library

Do you want a repeating pattern as a background for a social media post?

Then, Pattern Library is a great resource for free and colorful backgrounds shared by talented designers.


Since they are repeating patterns, you can tile and expand the photos to any size.

If you’re a designer, the library even accepts contributions.

10. Pictaculous

Sharing images on social media is one thing. But, if you’re also willing to understand a bit about color suitability, then Pictaculous is the tool for you.

The tool was created by the cool folks at MailChimp. It allows you to upload an image and tells you the colors that you should use for the background, text, icon and frames.


The tool generates a color palette, after studying your image. Here are the results it showed for the cover image of my LinkedIn Ads article.


You can email the suggestion to yourself or download the Adobe Swatch File.


Creating stunning graphics was rather difficult 5 years ago. You had to beat your head against the wall while trying to learn feature-rich tools, like Photoshop, for designing graphics.

Not any more. I’ve covered 10 tools in this article that are easy to use. You can publish your first design within half an hour (or less). And, with social media posts getting increasingly visual, creating more graphics to share your message is the least that you could do.

Are there any other tools that you regularly use in designing graphics for social media? I would love to hear about them in the comments below.

Resource:- http://neilpatel.com/2016/09/19/10-useful-tools-to-craft-beautiful-graphics-for-social-media/

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