500 High PR Do-Follow Web 2.0 Sites List


Web 2.0 site list are an important factor in search engine optimization. We have listed out the best high pr web 2.0 sites list 2016. Today on the special demand of Qd Tricks visitors, we are here sharing the top most popular high pr web 2.0 sites list 2016.

This web 2.0 sites list 2016 will help you to boost the SEO of your website. Web 2.0 sites link building is an important activity of SEO which can helps in link building as well as in marketing of your websites.

As we all know building high quality links can be challenging for some, includes newbie’s to SEO. This people always ask us a question about this type of link building techniques on a regular basis. So here we have finally decided to write on this topic to gain high quality backlinks from web 2.0 sites. First of all we should know what is web 2.0 sites & an important of it.

Contents

What is Web 2.0 Sites?

what-is-web-2.0

What is Web 2.0?

This key phrase “WEB 2.0” was made several years ago, some say back around 1999. It seemed utilized to explain web-sites which use technological innovation on websites which is not similar to the static web page on previous domains. These new forms of internet sites typically permit people to interact with other people and sometimes team up in a social manner, something we right now call social networking.

Just what these types of dialogues perform is build a viral community performing consumer produced articles. This is exactly an excellent contrast to how old web-sites were developed, which is actually an excellent utilization of the Web as a collaborative medium.

Now I think you are cleared about “What is WEB 2.0”.

Importance Of Web 2.0 Sites In Link Building & Branding

Web 2.0 sites list 2016

Higher Rate Of Engagement

Web 2.0 sites have higher rate of Engagement of people in online websites.

Easy To Use

Web 2.0 sites have surely offered a much better selection and permits the site visitor to get in touch with the website in a lot easier way.

Improve Interaction Level

It has offered the web developers a fresh strategy and much larger possibility to display their originality and improved the interaction level of their audiences.

Increase Authority

It plays an important role when it comes to SEO. The backlink from the best blogs can helps you to increase the DA & PA of your blog or website. Along with web 2.0, social bookmarking sites also plays an important role here.

Easy For Blogging

We need to thank web 2.0 for blogging era. As we know blogging is becoming popular these days and web 2.0 plays and important role in it. Without web 2.o sites, the exchange of data and proper interaction would not be possible.

Attributes of Web 2.0 Sites

  • It has the instant approval Article directories & instant approvals for writing blog posts
  • CMS (Content Management Systems): Blog platforms similar to WordPress, Blogger etc.
  • WYSIWYG content editor: Web 2.0 sites use WYSIWYG method

Guideline To Create Web 2.0 Sites

As we know google launches the Panda & Penguine updtes on a regular basis. And penguin became live and core part of Google Algorithm since September 2016. Web 2.0 is still most important factor for SEO link building and is one of the best way to get high quality contextual backlink.

As we know SEO is changing a lot these days, people are making a new ways to rank their blog in Google. So you should learn the art of creating the backlink from web 2.0 sites. Here our shared web 2.0 sites will help you in that. Before moving in to web 2.0 sites list you should keep certain points in your mind which explained below.

Some Handy points To Keep In Mind While Creating Backlink From Web 2.0

  • You need to be sure that your article length must be of minimum 400 to 500 words. According to our experience lengthy articles rank more easily as compare to small length articles.
  • Avoid spun content or article. You should write unique seo friendly article as it is sometime possible that web 2.0 site may remove your content or your site if it has spun content.
  • Maintain keyword density 2% to 3%. Make sure you should keep the ratio of keyword density to 3%.
  • You should add atleast one image and one video content in your article
  • Use LSI keywords in your content to be safe from Keyword Stuffing.

In this particular segment I want to display a number of great social networks as well as other awesome web 2.0 websites lists. This is mainly focused to web developers who are enthusiastic about creating comparable internet sites by themselves. I really hope these types of internet sites will get you start off and feel 100% free to talk about anything if you deal with any kind of difficulties.

300 High PR Web 2.0 Sites List 2016

READ  100 Best Instagram Bios & Quotes 2016

Latest Do-Follow Web 2.0 Sites List 2016

List 1 List 2 List 3
1. wordpress.com 22. ning.com 45. 21publish.com
2. bloglines.com 23. wikidot.com 46. 43things.com
3. weebly.com 24. zoho.com 47. buzzle.com
4. typepad.com 25. angelfire.lycos.com 48. diaryland.com
5. blogger.com 26. webnode.com 49. onsugar.com
6. livejournal.com 27. storify.com 50. blog.de
7. tumblr.com 28. officelive.com 51. webstarts.com
8. squidoo.com 29. posterous.com 52. webspawner.com
9. tripod.lycos.com 30. rediff.com 53. twoday.net
10. blogspot.com 31. salon.com 54. moonfruit.com
11. scribd.com 32. bigadda.com 55. blogreaction.com
12. groups.google.com 33. wetpaint.com 56. getjealous.com
13. areavoices.com 34. blogspirit.com 57. freeblog.hu
14. angelfire.com 35. opendiary.com 58. journalspace.com
13. wikispaces.com 36. gather.com 59. soup.io
14. bravenet.com 37. weblogs.us 60. springnote.com
15. my.opera.com 38. blog.com 61. travelblog.org
16. multiply.com 39. blog.co.uk 62. ucoz.com
17. xanga.com 40. hubpages.com
18. yola.com 41. diaryland.com
19. blogsome.com 42. zimbio.com
20. jimdo.com 43. quizilla.teennick.com
21. webs.com 44. sosblog.com

You will find so many web 2.0 sites list in the internet, most of them are randomly added in the list (which is not working all time). Here the list of web 2.0 sites given above are handpicked list which is tested by me and our team. The given all web 2.0 sites are working. We always check and update the list on regular time periods. Whenever I updated each time I found new web 2.0 site and I do add here. And the one which is no more in work, I do exclude it from the list. So here you always find the fresh web 2.0 sites list.

So, keep visiting our website and do check the list, you will always find the new addition of web 2.0 site. This definitely going to help you in your link building. We have also list out and explained some of the best link building strategies which will help you in optimizing your website. Also check our most popular post on blogger seo tips and trickswhich having tips and tricks to optimize your website in an easy way.

If you have any suggestions or wants to add new web 2.0 websites, feel free to comment, we will update it on our list. Bookmark this page to get latest updates on high pr web 2.0 site list 2016.

Source: https://www.qdtricks.net/top-high-pr-web-2-0-web-sites-list/

Tag: Hire SEO Expert | Digital Marketing Consultant

Best Tips to Increase Google Crawl Rate Of Your Website


Image result for Tips to Increase Google Crawl Rate Of Your Website

Site crawling is an important aspect of SEO and if bots can’t crawl your site effectively, you will notice many important pages are not indexed in Google or other search engines. A site with proper navigation helps in deep crawling and indexing of your site. Especially, for a news site it’s important that Search engine bots should be indexing your site within minutes of publishing and that will happen when bots can crawl site ASAP you publish something.

There are many things which we can do to increase the effective site crawl rate and get faster indexing. Search engines use spiders and bots to crawl your website for indexing and ranking. Your site can only be included in search engine results pages (SERP’s) if it is in the search engine’s index. Otherwise, customers will have to type in your URL to get to your site. Hence you must have a good and proper crawling rate of your website or blog to succeed. Here I’m sharing some of the effective ways to increase site crawl rate and increase visibility in popular search engines.

Simple and Effective tips to Increase Site Crawl Rate

As I mentioned you can do many things to help search engine bots find your site and crawl them. Before I get into technical aspect of crawling, in simple words: Search engine bots follow links to crawl a new link and one easy way to get search engine bots index quickly, get your site link on popular sites by commenting, guest posting.

If not, there are many other things we can do from our end like Site pinging, Sitemap submission and controlling crawling rate by using Robots.txt. I will be talking about few of these methods which will help you to increase Google crawl rate and get bots crawl your site faster and better way.

1. Update your site Content Regularly

Content is by far the most important criteria for search engines.  Sites that update their content on a regular basis are more likely to get crawled more frequently. You can provide fresh content through a blog that is on your site. This is simpler than trying to add web pages or constantly changing your page content.  Static sites are crawled less often than those that provide new content.

Many sites provide daily content updates. Blogs are the easiest and most affordable way to produce new content on a regular basis.  But you can also add new videos or audio streams to your site. It is recommended that you provide fresh content at least three times each week to improve your crawl rate. Here is little dirty trick for static sites, you can add a Twitter search widget or your twitter profile status widget if it’s very effective. This way, at least a part of your site is constantly updating and will be helpful.

2 . Server with Good Uptime

Host your blog on a reliable server with good uptime. Nobody wants Google bots to visit their blog during downtime. In fact, if your site is down for long, Google crawlers will set their crawling rate accordingly and you will find it harder to get your new content indexed faster. There are many Good hosting sites which offers 99%+ uptime and you can look at them at suggested WebHosting page.

3. Create Sitemaps

Sitemap submission is one of the first few things which you can do to make your site discover fast by search engine bots. In WordPress you can use Google XML sitemap plugin to generate dynamic sitemap and submit it to Webmaster tool.

4. Avoid Duplicate Content

Copied content decreases crawl rates. Search engines can easily pick up on duplicate content.  This can result in less of your site being crawled. It can also result in the search engine banning your site or lowering your ranking.  You should provide fresh and relevant content.  Content can be anything from blog postings to videos. There are many ways to optimize your content for search engines.  Using those tactics can also improve your crawl rate.  It is a good idea to verify you have no duplicate content on your site. Duplicate content can be between pages or between websites. There are free content duplication resources available online you can use to authenticate your site content.

5. Reduce your site Loading Time

Mind your page load time, Note that the crawl works on a budget– if it spends too much time crawling your huge images or PDFs, there will be no time left to visit your other pages.

6. Block access to unwanted page via Robots.txt

There is no point letting search engine bots crawling useless pages like admin pages, back-end folders as we don’t index them in Google and so there is no point letting them crawl such part of site. A Simple editing on Robots.txt will help you to stop bots from crawling such useless part of your site. You can learn more about Robots.txt for WordPress below:

7. Monitor and Optimize Google Crawl Rate

Now You can also monitor and optimize Google Crawl rate using Google Webmaster Tools. Just go to the crawl stats there and analyze. You can manually set your Google crawl rate and increase it to faster as given below. Though I would suggest use it with caution and use it only when you are actually facing issues with bots not crawling your site effectively. You can read more about changing Google crawl rate here.

site crawl rate

8. Use Ping services:

Pinging is a great way to show your site presence and let bots know when your site content is updated. There are many manual ping services like Pingomatic and in WordPress you can manually add more ping services to ping many search engine bots. You can find such a list at WordPress ping list post.

9. Submit your site to online Directories like DMoz etc.

Directories are proved to be very beneficial in driving traffic from search engines in large amount. Since Technoarti and DMoz are considered as authoritative & active directories, bots will come to your site by following your site listing pages on such directories.

10. Interlink your blog pages like a pro:

Interlinking not only helps you to pass link juice but also help search engine bots to crawl deep pages of your site. When you write a new post, go back to related old posts and add a link to your new post there. This will no directly help in increasing Google crawl rate but will help bots to effectively crawl deep pages on your site.

11. Don’t forgot to Optimize Images

Crawlers are unable to read images directly.  If you use images, be sure to use alt tags to provide a description that search engines can index.  Images are included in search results but only if they are properly optimized. You an learn about Image optimization for SEO here and you should also consider installing Google image sitemap plugin and submit it to Google. This will help bots to find all your images and you can expect decent amount of traffic from search engine bots, if you have taken care of image alt tag properly.

Well, these are few tips that I can think of which will help you to increase site crawl rate and get better indexing in Google or other search engine. A last tip which I would like to add here is, add your sitemap link in the footer of your site. This will help bots to find your sitemap page quickly and they can crawl and index deep pages of your site from sitemap.

Do let us know if you are following any other method to increase Google crawl rate of your site? If you find this post useful, don’t forget to tweet and share it on Facebook.

Source:  http://www.shoutmeloud.com/top-10-killer-tips-to-increase-google-crawl-rate.html

Tags: Digital Marketing Consultant | SEO Expert India

Sitemap.XML – Why Changefreq & Priority XML Are Important


Sitemap.XML – Why Changefreq & Priority XML Are Important

If your website has an XML sitemap (and it should for indexing purposes according to our 2014 SEO Best Practice Audit Elements ), Changefreq and Priority are two important sitemap tags for supplying data to the search engines. They affect when and how often search engine “spiders” (also called “robots” or “crawlers”) visit your site’s individual pages, which has various implications.

Although using Changefreq and Priority XML sitemap tags is voluntary, they remain important for several reasons…

Changefreq

According to Google, the Changefreq XML tag may be set to one of seven frequencies:

  • “never”
  • “yearly”
  • “monthly”
  • “weekly”
  • “daily”
  • “hourly”
  • “always”

This tells the search engines approximately how often each page is updated. An update refers to actual changes to the HTML code or text of the page, not updated Flash content or modified images.

Changefreq Guidelines

  • NEVER: Old news stories, press releases, etc
  • YEARLY: Contact, “About Us”, login, registration pages
  • MONTHLY: FAQs, instructions, occasionally updated articles
  • WEEKLY: Product info pages, website directories
  • DAILY: Blog entry index, classifieds, small message board
  • HOURLY: Major news site, weather information, forum
  • ALWAYS: Stock market data, social bookmarking categories

Priority XML

The Priority XML sitemap tag is useful, although not quite as important. It is set to a number ranging from zero to one; if no number is assigned, a page’s priority is 0.5. A high priority page may be indexed more often and/or appear above other pages from the same site in search results.

Here are some examples of different types of pages and how their Priority sitemap XML tag value might be set, depending upon how important they are…

  • 0.8-1.0: Homepage, subdomains, product info, major features
  • 0.4-0.7: Articles and blog entries, category pages, FAQs
  • 0.0-0.3: Outdated news, info that has become irrelevant

Will the Search Engines Abide by These Settings?

How strictly they want to follow the Priority and Changefreq sitemap specifications is up to the search engines; these XML tags are considered preferences, not orders. This doesn’t mean search engines don’t consider Priority and Changefreq important, just that they won’t put sitemap instructions before their own interests (like making sure a site hasn’t changed its subject or become pornographic).

But why is it important when or how frequently search engine “spiders” index your pages? When a “spider” visits a web page, it records information about the page’s content, title, META tags, links, and other characteristics. This ensures that search results reflect its latest content and take into account any recent improvements (such as new META tags or repaired links).

However, it is unnecessary for “spiders” to regularly scan pages that are seldom or never updated. Spider indexing consumes bandwidth (which can increase the cost of operating your website), and may briefly slow access to your site if it is run on a low-capacity server. Thus it is important to set the Changefreq sitemap tag to accurately reflect how often individual pages are updated.

So Now What?

Like we mentioned earlier, Changefreq and Priority settings are just a guide for Google, or any other search engine, to follow when indexing your site. Whether you have the capacity to do this on your own, or need a little help from a trusted expert, taking a deep dive into your overall site structure is highly recommended. Schedule an SEO Site Audit with me.

Source: https://www.v9seo.com/blog/2011/12/27/sitemap-xml-why-changefreq-priority-are-important/

Important Tags – Hire Digital Marketing Specialist | SEO Expert India

50 Online Marketing Influencers


50 Online Marketing Influencers to Watch in 2016

Over the last several years, digital marketing has become an essential part of every successful business — regardless of that business’ size. As a result, there are now thousands of industry experts who are more than willing to share their knowledge. But which experts stand out and have proven themselves to be leading authority figures?

Related: The 10 Traits of Successful Online Marketers

When you think of the “top 50” of anything, many variables can come into play. Some of the ones I considered for this list include:

  • Usefulness and reliability of blog and social media posts
  • Advanced knowledge in one or more areas of online marketing
  • Size of audience
  • Level of engagement on their blog or social media
  • Ability to create and sustain a sense of community with their audience
  • Awards received
  • Books written

So, what experts made my list? Here are my 50 top online marketing influencers I think you should follow in 2016.

1. Rand Fishkin

Rand Fishkin, a.k.a. “the ‘Wizard of Moz,” is the founder and former CEO of Moz and a leading expert in search-engine optimization, marketing and entrepreneurship. He’s also a speaker and author of titles like Inbound Marketing and SEO: Insights from the Moz Blog.

2. John Rampton

John Rampton is an entrepreneur and connector, as well as founder of Due.com. He’s a frequent contributor for Entrepreneur.comTechCrunch and The Huffington Post, and provides startup advice on his motivational blog. Rampton is a serial entrepreneur who loves building amazing products and services that scale.

3. Neil Patel

Neil Patel is best known as the founder of Crazy EggQuick Sprout, and KISSMetrics. As a web analytics, marketing and conversion expert and entrepreneur, Patel is also a regular contributor for publications such as Inc., Fast Company, Forbes, Entrepreneur.com and TechCrunch.

4. Ann Handley

Ann Handley is the author of the best-selling book Everybody Writes, as well as the chief content officer of MarketingProfs and co-founder of ClickZ. As a pioneer in digital marketing, Handley is also a keynote speaker and columnist for Entrepreneur.com.

5. Larry Kim

Larry Kim is an influential pay per click expert and the founder of WordStream. He is also the author of four award-winning books and frequent contributor to Forbes, Inc. and Search Engine Land.

6. Wil Reynolds

Wil Reynolds is the founder of Philly-based SEM/SEO consulting firm SEER Interactive and a popular keynote speaker at events like Pubcon 2015.

7. Arnie Kuenn

Arnie Kuenn is the CEO of Vertical Measures, the author of Content Marketing Works: 8 Steps to Transform Your Business and an instructor for the Content Marketing Institute and the Online Marketing Institute.

8. Heidi Cohen

Heidi Cohen is the chief content officer at Actionable Marketing Guide and president of Riverside Marketing Strategies. She is also a speaker and co-author of Instant Content Marketing Success: 10 Tips from Leading Content Marketing Experts.

9. Shama Hyder

Shama Hyder is the founder and CEO of Marketing Zen. She’s also the author of the best-selling book The Zen of Social Media Marketing and a keynote speaker, and was included in Forbes’ 30 Under 2015: Marketing & Advertising.

10. Amy Africa

Amy Africa is the CEO of digital marketing agency Eight by Eight and a sought-after speaker. Throughout her career, Africa has worked with clients like Coca-Cola, Microsoft and American Express.

11. Brian Halligan

Brian Halligan is the CEO and co-founder of HubSpot, co-author of Inbound Marketing: Get Found Using Google, Social Media, and Blogs and a lecturer at MIT.

12. Michael Brenner

Michael Brenner is the founder of B2B Marketing Insider and head of strategy at NewsCred, a speaker, consultant and author.

13. Joe Pulizzi

Joe Pulizzi has been one of the leading online marketing influencers since he he coined the term “content marketing” in 2001. He’s the founder of the Content Marketing Institute, a speaker and the author of Content Inc.

14. Mari Smith

Mari Smith is regarded as one of the top authority figures in social media marketing, specifically Facebook. She’s also a speaker and co-author of The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web and Facebook Marketing: An Hour A Day.

15. Tim Ash

Tim Ash is the CEO of SiteTuners, author of the best-selling book Landing Page Optimization and a popular speaker at Search Marketing Expo (SMX) and PubCon.

16. Brian Massey

Brian Massey, a conversion scientist at Austin-based Conversion Sciences, is also the author of Your Customer Creation Equation: Unexpected Website Formulas of the Conversion Scientist.

17. Jay Baer

Jay Baer is the renowned founder of the digital marketing consulting agency Convince & Convert, as well as a keynote speaker, digital media entrepreneur and author of the best-selling book Youtility: Why Smart Marketing is About Help, Not Hype.

18. Lee Odden

Lee Odden is an active thought leader in digital marketing and the CEO of TopRank. He’s been cited by major publications like The Wall Street JournalForbesThe EconomistFortune magazine and Entrepreneur.com.

19. Aleyda Solis

Aleyda Solis is a trilingual, international SEO consultant and founder of Orainti. She’s also a keynote speaker who has spoken at MozCon, BrightonSEO, SMX and SES.

20. Gary Vaynerchuk

Gary Vaynerchuk is a hustler, a pioneer in digital marketing and CEO of VaynerMedia, an agency that specializes in social media branding. Vaynerchuk is also the author of Crush It!

21. Richard Lorenzen

Richard Lorenzen is a New York media entrepreneur and the CEO of public relations firm Fifth Avenue Brands. He speaks frequently about entrepreneurship and is releasing a book in January 2016. His clients include Silicon Valley tech startups, New York hedge funds and national politicians.

22. Avinash Kaushik

Avinash Kaushik is the digital marketing evangelist for Google, co-founder and CEO for Market Motive and author of two best-selling books: Web Analytics 2.0, and Web Analytics: An Hour A Day. He also runs the popular website Occam’s Razor.

23. Oli Gardner

Oli Gardner is the co-founder of Unbounce and claims that he has seen more landing pages than anyone else on the planet. Gardner is a speaker and contributor to highly-respected publishers like Moz.

24. Angie Schottmuller

Angie Schottmuller is the director of interactive strategy and optimization at Three Deep Marketing, as well as a columnist at Search Engine Watch and a speaker at SES, SMX and OMS. She was named by Forbes as one of the Top 10 Online Marketers for 2015.

Related: 50 Favorite Online-Marketing Influencers of 2014

25. Leo Widrich

Leo Widrich is the co-founder and COO of Buffer, a company that prides itself for being a “smarter way to share on Twitter and Facebook.” When sharing advice on the Buffer Blog, Leo also writes for publications like Fast Company.

26. Peter Shankman

Known as the founder of HARO, as well as The Geek Factory, Inc., Peter Shankman has earned a reputation for his radical ideas regarding customer service, marketing, social media and PR. He’s also a speaker and author of four books, including Zombie Loyalists: Using Great Service to Create Rabid Fans.

27. Pam Moore

Often called the “Marketing Nut,” Pam Moore is a consultant, speaker and author who excels at conversion optimization and social branding. She’s consistently been recognized as a top social media influencer.

28. Josh Steimle

Josh Steimle is the author of Chief Marketing Officers at Workto be released in March 2016. He’s a contributor to ForbesEntrepreneur.comMashableTechCrunch and other publications, and is the CEO of MWI, a digital marketing agency he started in 1999 while a college student. He’s also a TEDx presenter and speaks regularly at marketing industry and startup events.

29. Matthew Barby

Matthew Barby is an award-winning blogger, speaker and lecturer for the Digital Marketing Institute. He’s also the Global Head of Growth & SEO for HubSpot.

30. Marcus Tober

Marcus Tober is the innovative thinker who founded the leading and cutting-edge search analytics company Searchmetrics. As a self-described big data geek, Marcus regularly discusses the industry at events across the world.

31. Jordie Van Rijn

Recognized as one of the top authorities in email marketing, Jordie Van Rijn founded Email Monday and has become a keynote presenter and trainer.

32. Brian Clark

Brian Clark is the founder and CEO of the widely popular Rainmaker Digital, which was formerly known as Copyblogger Media, a go-to source for content marketing and copywriting.

33. Melissa Mackey

Melissa Mackey specializes in pay per click issues and is the search supervisor at Gyro and author at Beyond the Paid.

34. Anita Perez-Valdez

Anita Perez-Valdez, a self-described data geek, is the co-founder and VP of operations at TopSpot Internet Marketing. Perez-Valdez was also one of the the first 100 people to become a Google Adwords Professional.

35. Tom Treanor

Tom Treanor is the director of content marketing and social media for Wrike. He’s also the founder and author for Right Mix Marketing, which helps small-to-medium-size business owners succeed in content marketing and social media.

36. Julie Joyce

Julie Joyce is the owner of Link Fish Media Inc., a link-building company, and co-founder of SEO Chick and Avant Greensboro.

37. John Boitnott

John Boitnott is an investor, tech writer and digital media consultant. He’s also written for Inc.com, Entrepreneur.com, Business Insider and USA Today.

38. Eric Hebert

Eric Hebert is a seasoned digital marketing and business strategist, as well as founder of Evolvor.com, which has been featured in Search Engine Watch, ClickZ, Entrepreneur.com and Rank Watch.

39. Pete Meyers

Having earned a bachelor’s degree in computer science and a PhD in cognitive psychology, Pete Meyers is best known as the “marketing scientist” at Moz, where he designed the Mozcast and curates the Google Algorithm History.

40. Roger Bryan

Roger Bryan is the founder of Enfusen, a content-marketing management platform. Enfusen’s Content Analytics Insights Tool was developed in conjunction with Microsoft to help drive cloud consumption across all of Microsoft’s solutions. He was invited to the White House in 2012 as one of the Most Influential Young Entrepreneurs in the United States.

41. Lisa Raehsler

Lisa Raehsler has been recognized one of the most influential pay-per-click experts, and honored as a 2015 Microsoft MVP Award recipient. Raehsler is also the founder of Big Click Co.

42. Bryan Eisenberg

Bryan Eisenberg is an entrepreneur, best-selling author and the founder and CMO of IdealSpot.com. His expertise has been shared in The Wall Street Journal and The New York Times.

43. Murray Newlands

Murray Newlands is an entrepreneur, investor, business advisor and speaker. He’s also a prolific blogger who has written for Entrepreneur.com and Forbes.

44. Andy Crestodina

Andy Crestodina is a web strategist, speaker, author of Content Chemistry: An Illustrated Guide to Content Marketing and co-founder of Chicago-based Orbit Media.

45. Brian Sutter

As the the director of marketing at Wasp Barcode Technologies, Brian Sutter is in charge of the development and execution of the company’s marketing strategy. He also shares his small business insights on ForbesEntrepreneur.com and The Huffington Post.

46. Danny Sullivan

Danny Sullivan is a founding editor of Search Engine Land and industry expert who has often been cited in search engines and search marketing since 1996. He is also known for speaking around the world about marketing.

47. Jeff Bullas

Often considered one the industry’s top influencers and strategists, Jeff Bullas was named the No. 1 Content Marketing Influencer by Onalytica, and is a renowned blogger and speaker. He’s also the author of Blogging the Smart Way — How to Create and Market a Killer Blog with Social Media.

48. Ann Smarty

Ann Smarty is the founder of Viral Content Buzz. She’s also the brand manager for Internet Marketing Ninjas and has written for MozSocial Media Examiner and Mashable.

49. Robert Rose

Robert Rose is the chief strategy officer for the Content Marketing Institute, co-host of the podcast PNR’s This Old Marketing and author of Managing Content Marketing and Experiences: The Seventh Era of Marketing.

50. Tim Ferriss

Tim Ferriss is the author of the best-selling book The 4-Hour Workweek, an investor and a productivity expert. He’s also the star of The Tim Ferriss Experiment.

Source: https://www.entrepreneur.com/article/253522

About Me: I am Deepak Pandey, SEO Expert from India. Contact with me.

A Penguin 4.0 recovery case study


We’ve had time for the dust to settle after the real-time Penguin 4.0 update was released.  

It’s now been more than four weeks since the Penguin update was implemented, and close to a month since Google announced the end of the launch. The question in everyone’s mind now is – what can we learn from this update? How should we proceed now that Penguin is integrated into the algorithm?

In this article, we’ll delve into an analysis of results pages to determine what can be inferred from this latest update. Unfortunately, we are not at liberty to disclose the site, but we are free to discuss the details and process that we followed to achieve this recovery.

Out of Antarctica

Many have complained that there have been few recoveries from Penguin 4.0. I think it’s important to analyze those sites that recovered so we can identify what works and what will continue to work now that Penguin 4.0 is real time.

Let’s start by looking at the organic traffic patterns according to SEMrush:

As you can see, this is an obvious case of a Penguin recovery. Traffic doubled when Penguin 4.0 was released, and thousands of long tail terms increased in the rankings.

The penalty

What caused this site to receive a Penguin penalty to begin with? This client came to us after engaging in the typical Pre-Penguin linking schemes. They had engaged in article submissions, profile spam, comment spam, web 2.0 spam, and other such links.

At the time of the penalty, the site lost between 40-60% of organic traffic.

The strategy – cleaning out

We started with a link audit, where we mapped their backlinks by patterns. We looked at all of their anchor text backlinks, and disavowed them all.

Next, we looked at sites that fit the typical Pre-Penguin patterns, including article directories, forums, and web 2.0 sites. We disavowed every last one of them.

We didn’t stop there. We looked at every single backlink to look for low quality sites, scrapers, and any other site that wasn’t of value to Google. All of those were disavowed as well.

The strategy – building up

Knowing that many of the links that had previously supported the site’s rankings had been disavowed, we proceeded to earn high quality links.

Our strategy was not to “build links” like many other companies were doing. Instead, we pursuedcampaign based digital PR with blogger, media, and press outreach. We focused on quarterly campaigns with high level content creation featuring unique stories and research.

One of the campaigns constituted a survey of over 50,000 participants to explore an industry specific question that hadn’t been previously explored. The findings were visualized with infographics, ebooks, and other digital assets.

The results included coverage in Huffington Post, the Telegraph, USA Today, and LA Times, amongst many others.

The campaigns were complemented by reaching out to bloggers and influencers, and sharing the findings of our study. Instead of offering compensation, bloggers and influencers were compelled by the fact that the study was unique and the data not found elsewhere.

What should site owners do?

If you still have a Penguin 4.0 penalty, there is hope! Now that Penguin is real-time, you do not have to wait months or years for Google to run an update and to see the results of your work.

You can now count on seeing recoveries sooner if you go through the effort of cleaning out your link profile and earning quality links.

If you do not have a Penguin penalty, then you can start building links a little more aggressively.

Google announced that the negative links will no longer result in penalties. Instead, the links will simply not count – positive or negative. So if the links are negative, they will not boost your rankings, but will not cause terrible traffic loses like they used to.

BEWARE

Manual evaluation of links and manual penalties will likely increase. With all of the disavow data Google has sufficient data to apply AI spam filters, which will likely alert human spam raters who will review and apply manual penalties. DO NOT BUILD SPAM LINKS.

Recovering from manual penalties is infinitely harder than recovering from Penguin – especially now.

What real-time Penguin means is that you can be a bit more aggressive, without fear of accidentally tripping algorithmic penalties that cause a loss of site wide traffic. And if you DO build a few low quality links along the way, you do not need to fear as much as you would’ve in the past.

8 Risky Black Hat SEO Techniques Used Today


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In the world of SEO, we have clear policies to follow. Rules are established to provide a useful, relevant and safe environment and to ensure the quality of user experience. Ranking high requires keeping up with the current and changing SEO trends and constantly adjusting your approach to suit any new algorithm updates.

On the other side, there are the people (spammers) who try to outsmart search engines and bring organic traffic to their websites without following any rules, but breaking them instead. That’s the dark side of SEO.

If you are curious, what the most common black hat SEO practices used to manipulate Google today are just keep on reading, I am going to reveal them within this article!

#1 Paid Links

Matt Cutts explains it clearly:

The vast majority of the time things are incredibly clear: people are paying money outright for links based on PageRank, flowing the PageRank, trying to get high the rankings.

He also adds that:

Ninety-nine percent of the time it’s abundantly clear that these are links that are being bought and paid and sold and all that sort of stuff.

In this video, Matt explains 4 ways Google evaluates paid links:

Buying links for SEO has some undeniable advantages for the buyer. First of all, it is easy. Once a transaction is done, there is no need to bother with the quality of the content. Secondly, the anchor text, a strong Google ranking factor, is also chosen according to customer’s preferences. These two reasons are enough to effectively manipulate search engine rankings which is why this SEO technique is classified as a serious black hat.

#2 Spam Comments

Have you ever witnessed the situation where a newly submitted comment on your website turned out to be a… spammer’s with its worthless message and non-related promotional link?

Spam-Comments

Exactly, these are the actions we’re referring to.

Spam comments are intended to create free backlinks. Links gained in this way are 100% ‘nofollow’ and transfer no SEO juice, which makes this technique a real waste of time.
Nonetheless, it is currently one of most popular black hat practices. What is more, it is not always done manually, there are even various tools available to automatically sprinkle spam comments across the Web.

If your blog is open for commenting without anyone to control their quality, sooner or later you are going to get spam comments which will leave a negative impression on the users and lower the quality of their user experience. That’s why it’s better to prevent spam comments before they make your readers feel uncomfortable and discourage them from leaving any valuable comments.

Remember, spam comments also harm your blog by making it look neglected and unprofessional. This is why you should wait and approve the comments after filtering out the spam using blocking plugins.

#3 Duplicate Content
bart-simpson-plagiarize

source

As the name suggests, duplicate content refers to the well-known “copy and paste” content creation practice across domains and means that blocks of copied content from different sources exactly match each other or look very much alike. Search engines prefer unique content which is why content purposely duplicated across different domains is perceived as one of the worst black hat techniques. When the same results are found in the Google listing, it is a clear sign of manipulation of search engine rankings and it usually results in poor user experience.

Duplicate content concerns not only different domains but also one domain. However, the second case isn’t as serious because it’s usually a sign of lack of knowledge or neglect. Therefore, it is crucial to implement a canonical tag to indicate the original version of your article. This way, you make other copies invisible for Googlebots.

#4 Article Spinning

Article spinning is a technique similar to the duplicate content issue (above) and is continually getting more popular. This is next level plagiarism and it involves using special software which takes the copied source and rephrases it for later use as a “new”, “unique” post. Modification efficiently cuts down the risk of being detected by any plagiarism tool.

#5 Cloaking

What happens when you insert the term “cloaking” into the Google search bar? You will be given a Google Knowledge result which first explains “cloaking” as a search engine technique that presents completely different content or URL to the user than to the search engine spider.
In fact, this SEO method is considered deceptive because it tricks search engines in order to get the desired ranks for target keywords. Moreover, it’s a violation of Google Webmaster Guidelines because, in most cases, it serves people with irrelevant results.

Search Console Help provides us with most common cloaking examples:

Serving a page of HTML text to search engines while showing a page of images or Flash to users.
Inserting text or keywords into a page only when the user-agent requesting the page is a search engine, not a human visitor.

How this works in practice:

Cloaking-SEO-Technique

Matt Cutts knows this Black Hat SEO Technique best:

Once negative ranking factors such as, JavaScript-Hidden Content, Empty Link Anchors or Meta/JavaScript Redirects are spotted by Google, it may end up with receiving cloaking penalties, which can devastate your website’s long-term performance.

#6 Doorway Pages

In other words, gateway pages, jump pages or bridge pages which are specially optimized for targeted keywords and designed to rank high for particular queries. These landing pages have very little value and are solely used to trick the search engines and transfer a visitor from a chosen result to another, unrelated destination.

#7 Keyword Stuffing

This well-known black hat SEO technique is no longer as applicable as it used to be in the past.
Now, search engines are too smart to get dodged with this simple trick.

By definition, keyword stuffing involves overusing the same keywords throughout one page in order to maximize its visibility and organic traffic. Content stuffed with keywords doesn’t look natural and because of this, it’s not user-friendly. Positionly’s Website Optimization Grader can detect keyword stuffing on your page and warn you about it’s consequences. Try it now!

Discover 5 Ways to Create Findable Content Without Keyword Stuffing.

#8 Invisible Text

To put this straight, invisible text means implementing white text, a list of keywords, on a white background. This method makes keywords completely invisible to a visitor, but search engines can still detect and index them.

Consequences

Black hat techniques are quite risky to practice because they are usually detected sooner or later. Consequently, a website can be banned or penalized. Being banned is rare because it means an ultimate removal of a particular website from the SERPs. Penalization is a much more common consequence to pay for negative SEO and involves lowering a website’s rank.

Finally, I’ve got an interesting infographic presenting a comparison between white hat and black hat techniques for you!

organic-SEO-techniques-infographic

Do you know any other black hat SEO techniques that are gaining more popularity?
Which technique frustrates you the most?
Share your thoughts and ideas in the comments below.

Source: http://positionly.com/blog/seo/black-hat-seo-techniques

Are you Looking for Digital Marketing Consultant  then you are at the right place. Contact us today and get more info.

13 Great Mobile Marketing Tools You Need


Are you annoyed at companies pushing mobile yet? I know I am. We know, we know, it’s a mobile-first world. Mobile shopping is expanding rapidly, which means as marketers, we have to keep up. Keeping up doesn’t just mean plugging in the CSS to make your landing pages responsive, it also means mobile friendly advertisements, development of mobile apps, and making dashboards accessible from mobile.

But what is most important to mobile users is efficiency and productivity. How fast are the pages loading? Can I access everything I could on a desktop? Is it easy to read or complete a transaction? Below, we curated a list of top apps and tools to help with your mobile marketing plan.

The Best Mobile Marketing Tools

Tools for Social Marketing on Mobile

#1. Yelp

As a friend arrogantly declared after moving into the city, “All businesses need Yelp. If you don’t have Yelp, I’m not buying your stuff—especially because I’d have nowhere to complain if it’s bad.” Tbh, I agree.

Yelp boasts an average of 92 million unique mobile users per month, with 102 million reviews. 72% of total page views and 60% of all content (reviews and photos) come from mobile. That’s crazy, but believable. Before I walk into a restaurant I’ve never been before, I do my research. I find veterinarians on Yelp, painters, even DMVs. You should absolutely be claiming your local business, setting up a page to respond to reviewers, and even consider paying for sponsored advertisements so you aren’t missing out on a huge section of potential customers.

Yelp Mobile Marketing

#2. Instagram

With more than 300 million daily users and over 95 million photos and videos posted per day, Instagramhas an incredibly large reach. Luckily, combined with the power of Facebook ad targeting, you can access that audience in a meaningful way with this marketing tool.

Similar to Facebook advertising, Instagram has a plethora of options. Using Instagram ads, you can increase awareness and message association, drive traffic to your website, or encourage downloads of your mobile applications.

Instagram as a Mobile Tool

#3. Facebook

Facebook has 1.57 billion mobile monthly active users and 56.5% of users only login to the platform from a mobile device. Let’s be real—Facebook is far too large to ignore, or else it is the awkward herd of dinosaurs in the room. With the amazing options that Facebook offers for advertising, you are able to market directly to specific users within your target demographics.

Because everything is URL based (if you have the universal tracking pixel) as an advertiser, you are able to target specific pages on mobile. Additionally, marketers can use remarketing on mobile to access users after they have visited your website, used your app, or provided you with their email address.

Okay, so you’re already using all Facebook advertising and you want to know how to do it on the go? Try Ads Manager for iOS. This application can track performance, send you push notifications, and allows you to create and edit ads on your iOS device.

Not sure if Facebook ads are right for your business? Figure it out!

Mobile App Time

Tools for Content Marketing on Mobile

#4. WordPress/Medium

If you run a website or blog—or are looking to start one—WordPress and Medium are both great mobile-friendly platforms. In February, WordPress rolled out Accelerated Mobile Pages (AMP) to improve the load time of pages on tablets and phones on their own site and self-hosted sites. WordPress also has a comprehensive mobile app that will allow you edit existing posts or create new ones from your mobile phone.

Medium, created by some of the guys who created Twitter, is becoming popular for all kinds of bloggers. The site itself and all posted pages are mobile-friendly and Medium also has an app that allows you to read, edit and create posts, and react by responding to others’ posts. You can use this platform to repost content that is already on your own site’s blog, or create a new post on the go. If you’re not totally sure that Medium is right for you, here are some tips from Larry!

Medium marketing Tool

#5. SlideShare

The adopted child of LinkedIn, SlideShare is so important to anyone who has presented at a conference or webinar, as well as those who want to reference that presentation. With over 70 million users, 18 million uploads in 40 content categories, SlideShare is the go-to spot to post your knowledge-share. Even better, your posted content won’t just sit there unnoticed; 80% of visitors come to the site through specific searches, leading them directly to the type of content they are looking for and giving you exposure.

Not buying it? SlideShare has shareable social buttons, a comment section for questions or compliments, and shows the day the slides were published (which is great to make sure the data is relevant!).

SlideShare on Mobile

Tools for Mobile Website Management

#6. Google’s Mobile-Friendly Testing Tool

Do you remember when Google told us that mobile-responsiveness would affect how your landing pages show up on google search? This isn’t breaking news, it has been in effect since 2014, but continues to be relevant in different ways. To help sites analyze usability on mobile, Google introduced a Mobile-Friendly Test and a Mobile usability report. The Mobile-Friendly test is simple:  enter your webpage URL and Google will spit out a basic report saying “Awesome! This page is mobile-friendly!” (or not so much) and a screenshot of how it looks on a mobile device.

The Mobile Usability Report is similar, but more in-depth look at how major mobile issues occur across the entire site, not just one page. Google is also kind enough to provide a guide on how to customize a website for mobile, how to configure SEO for mobile, and warns users about common mistakes.

Mobile Friendly Test

#7. Google Analytics

If you’re not using Google Analytics, you’re making a mistake. But that’s another conversation. If you are using GA, take advantage of all the mobile opportunities! Not only does the suite allow you to track everything that occurs on mobile, you can track it from your mobile device.

The app helps you check metrics in your customized reports, monitor real-time data, build and save your own reports to the dashboard with any metrics, dimensions, and segments you care about. Google is constantly updating any bugs they discover, but most recently rolled out an update which added support for custom metrics and dimensions, added several default segments, and expanded support to all languages on iOS.

Really, Google Analytics makes miracles happen—I could go on forever about it. Check it out for yourself!

Google Analytics Mobile App

#8. Google’s PageSpeed Tools

If you haven’t heard about Google’s Micro-Moments, you should check out their guides! One of their best tips—that all website optimizers and managers will agree with—is to be quick. Consumers expect instant gratification more than ever and the patience they once had with a slow-loading app or mobile site is disappearing. In fact, 70% of website abandonment cites lagging load times as the culprit. That’s huge!

Make sure your page is up to snuff with the PageSpeed Tool. It will analyze the content of your site and make suggestions on how it can be improved, such as “optimize images” or “leverage browser caching”. If that’s not enough detail, there is a whole guide here!

Page Speed Optimization on Mobile

Tools for Mobile Advertising

#9. AdWords Performance Grader

Last month, our awesome team released new updates for the AdWords Performance Grader, many of which focused on mobile. Because Google has clearly stated a mobile-first philosophy and mobile searches now out-number desktop, the Grader has added cool new features to check how your PPC accounts are measuring up!

The biggest mobile update is a completely revamped section on Mobile Advertising. Though it is available exclusively to WordStream customers, it provides relative CPC for mobile and notes how much an account is spending on mobile compared to industry standards. If you’re not a WordStream customer, don’t worry. Click-Through Rate and Text Ad Optimization is now analyzed by desktop, tablet, and mobile, and a check has been added to the Best Practices that looks for mobile bid modifiers in ad groups.

AdWords Performance Grader on Mobile

#10. Mobile Pay

If you have any friends who are striving for a Starbucks gold card, you probably know how important their Starbucks mobile app and payment is to them. Apple introduced the Wallet on iPhones with iOS 6, which supports mobile payments to a number of vendors: Starbucks, Target, various airlines and hotels, etc. Not an iPhone user or don’t use Apple Pay? Users can choose from Google Wallet or Square Wallet or PayPal. These apps are armed with fraud protection and immediate payment alerts.

By eliminating the pain of plugging in credit card info or digging out dollar bills, not only can you have a more efficient business, you’ll also have happy customers! This is an easy way to implement a loyalty program as well, all from the comfort of a mobile device. Best of all, these apps will show your business as a shopping option when someone downloads the app. Free advertising!

Square Wallet Mobile Payments

Mobile Time Management Tools

#11. Buffer/Hootsuite

For me, these are the ultimate time-savers. Apps that let you schedule your social media posts straight from your phone, because who wants to be worrying about tweeting all the time when you’re travelling or on vacation. Both Hootsuite and Buffer are available on iOS and Android (Buffer is even available on BlackBerry!), let you manage multiple accounts, create and edit posts and manage responses.

You can manage up to three accounts on Hootsuite for free and four accounts on Buffer. Both marketing tools can help you shorten and add links to posts, schedule for ideal engagement times, and provides analytics on your posting activity.

#12. Trello

Our team started using Trello this year and there have been killer reviews about it. Trello is a visual way to organize and manage projects—it’s a platform that everyone can access to see the status of a certain initiative, assign themselves to a task, and track their progress. It has over 4.6 million users with one million monthly active users, so you know it works.

And they have (drumroll…) mobile apps on iOS and Android! You can get notifications on your phone or tablet with updates or reminders, and continue to manage projects when you’re not in front of your computer.

Trello on Mobile

#13. Slack

Our team is a huge fan of #Slack. It was recently revealed that Slack stands for “Searchable Log of All Conversation and Knowledge”, and it is the jack-of-all-trades when it comes to office communication. You can easily share files, pdfs, images, spreadsheets, and YouTube videos with your co-workers through direct messages, private channels, or open channels. As the name suggests, all of it is accessible through a search—and you can connect various tools to Slack to receive notifications directly within it.

Best of all? They have a great mobile application for android and iOS. Instead of searching through your email or logging into a ton of different platforms you can now just log into your slack account and have everything you need at your fingertips.

Slack on Mobile

Get More here about mobile marketing tool and technologies. Top Mobile App Development Company

Source: http://www.wordstream.com/blog/ws/2016/10/14/mobile-marketing-tools