What you should suppose from an SEO Professional?


Are you looking for SEO Professionals?

Deepak Pandey from India will talk about what you should expect from a SEO Expert. His ambition to help you find an ethical and intelligent SEO by ensuring they follow a number of key principles.

“It is regularly the case that a company will employ the services of an SEO expert or a web design agency to increase their search engine rankings.

For every good SEO company and web design agency out there, there are an equal number of cowboys who promise a lot but deliver little. So before you choose who to go with, it is important that whoever you choose observes to the following values.

A website should be useable, quick to load and a joy to browse. If it’s not then any SEO techniques or efforts applied will be wasted.

You should not allow the influence or accuracy of your copy on your website to be conceded. You want your copy to be search engine friendly, but at the same time it still needs to be impactful and to communicate your message clearly and precisely.

Communication with you, the client, is indispensable. Whoever is doing your SEO needs to keep in touch with you, keep you updated with regular progress updates and counsels for modification and improvement. And they need to do this in a way that you can easily understand.

It’s important that any SEO techniques or methods applied to your site are future proof. Search engines are changing their algorithms and the ways in which they rank websites on a monthly basis, avoid any techniques that seem doubtful.

Any negatives must be communicated and addressed. Whoever is doing your SEO will not always have good news, there are going to be things that need refining and looking at on an ongoing basis.

Your SEO expert shouldn’t be afraid to point out the rebuffs, but they also need to be proactive in how to move forward and address them.”

Have you experienced any SEO horror stories? Why not let us know using the comments below.

Resource: https://sozodesign.co.uk/blog/seo/what-you-should-expect-from-an-seo-expert/

About Me: I am Deepak Pandey from India, I have 6+ years experience in SEO, SMO and PPC.  I always try to provide Best SEO Services for your business.

Digital Marketing Trend in 2017

The top rated digital marketing techniques for 2017.

Inbound digital marketing is a highly-strategic methodology of using marketing to bring the potential customers towards your campaign. It is all about publishing the informative content in the right channels at the right time to be relevant to the customers. The approach helps you increase the brand awareness, visibility and lead generation.

In this article, we have wrapped up 5 ways marketers can handle Inbound Digital marketing efficiently.

Long-tail keywords are phrases that are more specific and have a higher conversion value. Such keywords with high search volume helps in driving targeted traffic to your site. Search for a keyword that could help in earning profit from your audience then, create content around that keyword. And this way you will be able to rank your website better and generate more leads from it.

For Example : International SEO Companies | Digital Marketing Strategy | Search Engine Optimization Company etc.

[2] Invest in Social Media Ad Campaign

These days most of the social networks offer paid advertising options which make it relatively easier for the businesses to drive traffic to the website through inbound marketing. It is a great alternative for those who are starting from scratch as it helps them in reaching more number of people in a short span of time.

[3] Create Visual Content for Social Media

Creating social media visualizations can be very effectual for your marketing campaign. Photos and videos attract more visitors when compared to the text posts. There are plenty of free tools which let you create social media visuals. This is the most instant way to drive results from your inbound marketing tactics.

Which tools to use to create visual social media content?

·        Flaticon to get free access to PNG icons.

ColorZilla for optimal contrasting color.

·        Femmebot for finding out perfect font combinations.

·        Canva to create visual content.

·        Pexels for high resolution image.

·        Adobe Color CC for perfect color scheme.

[4] Offer Blog subscription on Landing Page

Create a landing page that is solely dedicated to generate blog subscribers as this is the most beneficent way to start marketing your blog. It is in a way more effective to have a landing page that directly takes the visitors to the blog page rather than directing them to scroll down and go left or right to visit it.

[5] Landing Page A/B Testing

By running an A/B test you yield better results that help you in improving your marketing strategy. While running an email marketing campaign or lead generation campaign always run A/B testing to see which one performs better and it also lets you generate better and more leads.

 A/B testing tools:

·        Unbounce

·        Adobe Target

·        Google Analytics

·        Optimizely

·        Visual Website Optimizer

So, start considering the above listed ways to tackle your Inbound marketing in a more efficient and better way.

Source: https://www.linkedin.com/pulse/inbound-digital-marketing-trends-expected-2017-shobhit-kumar

Hire Digital Marketing Expert

500 High PR Do-Follow Web 2.0 Sites List

Web 2.0 site list are an important factor in search engine optimization. We have listed out the best high pr web 2.0 sites list 2016. Today on the special demand of Qd Tricks visitors, we are here sharing the top most popular high pr web 2.0 sites list 2016.

This web 2.0 sites list 2016 will help you to boost the SEO of your website. Web 2.0 sites link building is an important activity of SEO which can helps in link building as well as in marketing of your websites.

As we all know building high quality links can be challenging for some, includes newbie’s to SEO. This people always ask us a question about this type of link building techniques on a regular basis. So here we have finally decided to write on this topic to gain high quality backlinks from web 2.0 sites. First of all we should know what is web 2.0 sites & an important of it.


What is Web 2.0 Sites?


What is Web 2.0?

This key phrase “WEB 2.0” was made several years ago, some say back around 1999. It seemed utilized to explain web-sites which use technological innovation on websites which is not similar to the static web page on previous domains. These new forms of internet sites typically permit people to interact with other people and sometimes team up in a social manner, something we right now call social networking.

Just what these types of dialogues perform is build a viral community performing consumer produced articles. This is exactly an excellent contrast to how old web-sites were developed, which is actually an excellent utilization of the Web as a collaborative medium.

Now I think you are cleared about “What is WEB 2.0”.

Importance Of Web 2.0 Sites In Link Building & Branding

Web 2.0 sites list 2016

Higher Rate Of Engagement

Web 2.0 sites have higher rate of Engagement of people in online websites.

Easy To Use

Web 2.0 sites have surely offered a much better selection and permits the site visitor to get in touch with the website in a lot easier way.

Improve Interaction Level

It has offered the web developers a fresh strategy and much larger possibility to display their originality and improved the interaction level of their audiences.

Increase Authority

It plays an important role when it comes to SEO. The backlink from the best blogs can helps you to increase the DA & PA of your blog or website. Along with web 2.0, social bookmarking sites also plays an important role here.

Easy For Blogging

We need to thank web 2.0 for blogging era. As we know blogging is becoming popular these days and web 2.0 plays and important role in it. Without web 2.o sites, the exchange of data and proper interaction would not be possible.

Attributes of Web 2.0 Sites

  • It has the instant approval Article directories & instant approvals for writing blog posts
  • CMS (Content Management Systems): Blog platforms similar to WordPress, Blogger etc.
  • WYSIWYG content editor: Web 2.0 sites use WYSIWYG method

Guideline To Create Web 2.0 Sites

As we know google launches the Panda & Penguine updtes on a regular basis. And penguin became live and core part of Google Algorithm since September 2016. Web 2.0 is still most important factor for SEO link building and is one of the best way to get high quality contextual backlink.

As we know SEO is changing a lot these days, people are making a new ways to rank their blog in Google. So you should learn the art of creating the backlink from web 2.0 sites. Here our shared web 2.0 sites will help you in that. Before moving in to web 2.0 sites list you should keep certain points in your mind which explained below.

Some Handy points To Keep In Mind While Creating Backlink From Web 2.0

  • You need to be sure that your article length must be of minimum 400 to 500 words. According to our experience lengthy articles rank more easily as compare to small length articles.
  • Avoid spun content or article. You should write unique seo friendly article as it is sometime possible that web 2.0 site may remove your content or your site if it has spun content.
  • Maintain keyword density 2% to 3%. Make sure you should keep the ratio of keyword density to 3%.
  • You should add atleast one image and one video content in your article
  • Use LSI keywords in your content to be safe from Keyword Stuffing.

In this particular segment I want to display a number of great social networks as well as other awesome web 2.0 websites lists. This is mainly focused to web developers who are enthusiastic about creating comparable internet sites by themselves. I really hope these types of internet sites will get you start off and feel 100% free to talk about anything if you deal with any kind of difficulties.

300 High PR Web 2.0 Sites List 2016

READ  100 Best Instagram Bios & Quotes 2016

Latest Do-Follow Web 2.0 Sites List 2016

List 1 List 2 List 3
1. wordpress.com 22. ning.com 45. 21publish.com
2. bloglines.com 23. wikidot.com 46. 43things.com
3. weebly.com 24. zoho.com 47. buzzle.com
4. typepad.com 25. angelfire.lycos.com 48. diaryland.com
5. blogger.com 26. webnode.com 49. onsugar.com
6. livejournal.com 27. storify.com 50. blog.de
7. tumblr.com 28. officelive.com 51. webstarts.com
8. squidoo.com 29. posterous.com 52. webspawner.com
9. tripod.lycos.com 30. rediff.com 53. twoday.net
10. blogspot.com 31. salon.com 54. moonfruit.com
11. scribd.com 32. bigadda.com 55. blogreaction.com
12. groups.google.com 33. wetpaint.com 56. getjealous.com
13. areavoices.com 34. blogspirit.com 57. freeblog.hu
14. angelfire.com 35. opendiary.com 58. journalspace.com
13. wikispaces.com 36. gather.com 59. soup.io
14. bravenet.com 37. weblogs.us 60. springnote.com
15. my.opera.com 38. blog.com 61. travelblog.org
16. multiply.com 39. blog.co.uk 62. ucoz.com
17. xanga.com 40. hubpages.com
18. yola.com 41. diaryland.com
19. blogsome.com 42. zimbio.com
20. jimdo.com 43. quizilla.teennick.com
21. webs.com 44. sosblog.com

You will find so many web 2.0 sites list in the internet, most of them are randomly added in the list (which is not working all time). Here the list of web 2.0 sites given above are handpicked list which is tested by me and our team. The given all web 2.0 sites are working. We always check and update the list on regular time periods. Whenever I updated each time I found new web 2.0 site and I do add here. And the one which is no more in work, I do exclude it from the list. So here you always find the fresh web 2.0 sites list.

So, keep visiting our website and do check the list, you will always find the new addition of web 2.0 site. This definitely going to help you in your link building. We have also list out and explained some of the best link building strategies which will help you in optimizing your website. Also check our most popular post on blogger seo tips and trickswhich having tips and tricks to optimize your website in an easy way.

If you have any suggestions or wants to add new web 2.0 websites, feel free to comment, we will update it on our list. Bookmark this page to get latest updates on high pr web 2.0 site list 2016.

Source: https://www.qdtricks.net/top-high-pr-web-2-0-web-sites-list/

Tag: Hire SEO Expert | Digital Marketing Consultant

Best Tips to Increase Google Crawl Rate Of Your Website

Image result for Tips to Increase Google Crawl Rate Of Your Website

Site crawling is an important aspect of SEO and if bots can’t crawl your site effectively, you will notice many important pages are not indexed in Google or other search engines. A site with proper navigation helps in deep crawling and indexing of your site. Especially, for a news site it’s important that Search engine bots should be indexing your site within minutes of publishing and that will happen when bots can crawl site ASAP you publish something.

There are many things which we can do to increase the effective site crawl rate and get faster indexing. Search engines use spiders and bots to crawl your website for indexing and ranking. Your site can only be included in search engine results pages (SERP’s) if it is in the search engine’s index. Otherwise, customers will have to type in your URL to get to your site. Hence you must have a good and proper crawling rate of your website or blog to succeed. Here I’m sharing some of the effective ways to increase site crawl rate and increase visibility in popular search engines.

Simple and Effective tips to Increase Site Crawl Rate

As I mentioned you can do many things to help search engine bots find your site and crawl them. Before I get into technical aspect of crawling, in simple words: Search engine bots follow links to crawl a new link and one easy way to get search engine bots index quickly, get your site link on popular sites by commenting, guest posting.

If not, there are many other things we can do from our end like Site pinging, Sitemap submission and controlling crawling rate by using Robots.txt. I will be talking about few of these methods which will help you to increase Google crawl rate and get bots crawl your site faster and better way.

1. Update your site Content Regularly

Content is by far the most important criteria for search engines.  Sites that update their content on a regular basis are more likely to get crawled more frequently. You can provide fresh content through a blog that is on your site. This is simpler than trying to add web pages or constantly changing your page content.  Static sites are crawled less often than those that provide new content.

Many sites provide daily content updates. Blogs are the easiest and most affordable way to produce new content on a regular basis.  But you can also add new videos or audio streams to your site. It is recommended that you provide fresh content at least three times each week to improve your crawl rate. Here is little dirty trick for static sites, you can add a Twitter search widget or your twitter profile status widget if it’s very effective. This way, at least a part of your site is constantly updating and will be helpful.

2 . Server with Good Uptime

Host your blog on a reliable server with good uptime. Nobody wants Google bots to visit their blog during downtime. In fact, if your site is down for long, Google crawlers will set their crawling rate accordingly and you will find it harder to get your new content indexed faster. There are many Good hosting sites which offers 99%+ uptime and you can look at them at suggested WebHosting page.

3. Create Sitemaps

Sitemap submission is one of the first few things which you can do to make your site discover fast by search engine bots. In WordPress you can use Google XML sitemap plugin to generate dynamic sitemap and submit it to Webmaster tool.

4. Avoid Duplicate Content

Copied content decreases crawl rates. Search engines can easily pick up on duplicate content.  This can result in less of your site being crawled. It can also result in the search engine banning your site or lowering your ranking.  You should provide fresh and relevant content.  Content can be anything from blog postings to videos. There are many ways to optimize your content for search engines.  Using those tactics can also improve your crawl rate.  It is a good idea to verify you have no duplicate content on your site. Duplicate content can be between pages or between websites. There are free content duplication resources available online you can use to authenticate your site content.

5. Reduce your site Loading Time

Mind your page load time, Note that the crawl works on a budget– if it spends too much time crawling your huge images or PDFs, there will be no time left to visit your other pages.

6. Block access to unwanted page via Robots.txt

There is no point letting search engine bots crawling useless pages like admin pages, back-end folders as we don’t index them in Google and so there is no point letting them crawl such part of site. A Simple editing on Robots.txt will help you to stop bots from crawling such useless part of your site. You can learn more about Robots.txt for WordPress below:

7. Monitor and Optimize Google Crawl Rate

Now You can also monitor and optimize Google Crawl rate using Google Webmaster Tools. Just go to the crawl stats there and analyze. You can manually set your Google crawl rate and increase it to faster as given below. Though I would suggest use it with caution and use it only when you are actually facing issues with bots not crawling your site effectively. You can read more about changing Google crawl rate here.

site crawl rate

8. Use Ping services:

Pinging is a great way to show your site presence and let bots know when your site content is updated. There are many manual ping services like Pingomatic and in WordPress you can manually add more ping services to ping many search engine bots. You can find such a list at WordPress ping list post.

9. Submit your site to online Directories like DMoz etc.

Directories are proved to be very beneficial in driving traffic from search engines in large amount. Since Technoarti and DMoz are considered as authoritative & active directories, bots will come to your site by following your site listing pages on such directories.

10. Interlink your blog pages like a pro:

Interlinking not only helps you to pass link juice but also help search engine bots to crawl deep pages of your site. When you write a new post, go back to related old posts and add a link to your new post there. This will no directly help in increasing Google crawl rate but will help bots to effectively crawl deep pages on your site.

11. Don’t forgot to Optimize Images

Crawlers are unable to read images directly.  If you use images, be sure to use alt tags to provide a description that search engines can index.  Images are included in search results but only if they are properly optimized. You an learn about Image optimization for SEO here and you should also consider installing Google image sitemap plugin and submit it to Google. This will help bots to find all your images and you can expect decent amount of traffic from search engine bots, if you have taken care of image alt tag properly.

Well, these are few tips that I can think of which will help you to increase site crawl rate and get better indexing in Google or other search engine. A last tip which I would like to add here is, add your sitemap link in the footer of your site. This will help bots to find your sitemap page quickly and they can crawl and index deep pages of your site from sitemap.

Do let us know if you are following any other method to increase Google crawl rate of your site? If you find this post useful, don’t forget to tweet and share it on Facebook.

Source:  http://www.shoutmeloud.com/top-10-killer-tips-to-increase-google-crawl-rate.html

Tags: Digital Marketing Consultant | SEO Expert India

Sitemap.XML – Why Changefreq & Priority XML Are Important

Sitemap.XML – Why Changefreq & Priority XML Are Important

If your website has an XML sitemap (and it should for indexing purposes according to our 2014 SEO Best Practice Audit Elements ), Changefreq and Priority are two important sitemap tags for supplying data to the search engines. They affect when and how often search engine “spiders” (also called “robots” or “crawlers”) visit your site’s individual pages, which has various implications.

Although using Changefreq and Priority XML sitemap tags is voluntary, they remain important for several reasons…


According to Google, the Changefreq XML tag may be set to one of seven frequencies:

  • “never”
  • “yearly”
  • “monthly”
  • “weekly”
  • “daily”
  • “hourly”
  • “always”

This tells the search engines approximately how often each page is updated. An update refers to actual changes to the HTML code or text of the page, not updated Flash content or modified images.

Changefreq Guidelines

  • NEVER: Old news stories, press releases, etc
  • YEARLY: Contact, “About Us”, login, registration pages
  • MONTHLY: FAQs, instructions, occasionally updated articles
  • WEEKLY: Product info pages, website directories
  • DAILY: Blog entry index, classifieds, small message board
  • HOURLY: Major news site, weather information, forum
  • ALWAYS: Stock market data, social bookmarking categories

Priority XML

The Priority XML sitemap tag is useful, although not quite as important. It is set to a number ranging from zero to one; if no number is assigned, a page’s priority is 0.5. A high priority page may be indexed more often and/or appear above other pages from the same site in search results.

Here are some examples of different types of pages and how their Priority sitemap XML tag value might be set, depending upon how important they are…

  • 0.8-1.0: Homepage, subdomains, product info, major features
  • 0.4-0.7: Articles and blog entries, category pages, FAQs
  • 0.0-0.3: Outdated news, info that has become irrelevant

Will the Search Engines Abide by These Settings?

How strictly they want to follow the Priority and Changefreq sitemap specifications is up to the search engines; these XML tags are considered preferences, not orders. This doesn’t mean search engines don’t consider Priority and Changefreq important, just that they won’t put sitemap instructions before their own interests (like making sure a site hasn’t changed its subject or become pornographic).

But why is it important when or how frequently search engine “spiders” index your pages? When a “spider” visits a web page, it records information about the page’s content, title, META tags, links, and other characteristics. This ensures that search results reflect its latest content and take into account any recent improvements (such as new META tags or repaired links).

However, it is unnecessary for “spiders” to regularly scan pages that are seldom or never updated. Spider indexing consumes bandwidth (which can increase the cost of operating your website), and may briefly slow access to your site if it is run on a low-capacity server. Thus it is important to set the Changefreq sitemap tag to accurately reflect how often individual pages are updated.

So Now What?

Like we mentioned earlier, Changefreq and Priority settings are just a guide for Google, or any other search engine, to follow when indexing your site. Whether you have the capacity to do this on your own, or need a little help from a trusted expert, taking a deep dive into your overall site structure is highly recommended. Schedule an SEO Site Audit with me.

Source: https://www.v9seo.com/blog/2011/12/27/sitemap-xml-why-changefreq-priority-are-important/

Important Tags – Hire Digital Marketing Specialist | SEO Expert India

50 Online Marketing Influencers

50 Online Marketing Influencers to Watch in 2016

Over the last several years, digital marketing has become an essential part of every successful business — regardless of that business’ size. As a result, there are now thousands of industry experts who are more than willing to share their knowledge. But which experts stand out and have proven themselves to be leading authority figures?

Related: The 10 Traits of Successful Online Marketers

When you think of the “top 50” of anything, many variables can come into play. Some of the ones I considered for this list include:

  • Usefulness and reliability of blog and social media posts
  • Advanced knowledge in one or more areas of online marketing
  • Size of audience
  • Level of engagement on their blog or social media
  • Ability to create and sustain a sense of community with their audience
  • Awards received
  • Books written

So, what experts made my list? Here are my 50 top online marketing influencers I think you should follow in 2016.

1. Rand Fishkin

Rand Fishkin, a.k.a. “the ‘Wizard of Moz,” is the founder and former CEO of Moz and a leading expert in search-engine optimization, marketing and entrepreneurship. He’s also a speaker and author of titles like Inbound Marketing and SEO: Insights from the Moz Blog.

2. John Rampton

John Rampton is an entrepreneur and connector, as well as founder of Due.com. He’s a frequent contributor for Entrepreneur.comTechCrunch and The Huffington Post, and provides startup advice on his motivational blog. Rampton is a serial entrepreneur who loves building amazing products and services that scale.

3. Neil Patel

Neil Patel is best known as the founder of Crazy EggQuick Sprout, and KISSMetrics. As a web analytics, marketing and conversion expert and entrepreneur, Patel is also a regular contributor for publications such as Inc., Fast Company, Forbes, Entrepreneur.com and TechCrunch.

4. Ann Handley

Ann Handley is the author of the best-selling book Everybody Writes, as well as the chief content officer of MarketingProfs and co-founder of ClickZ. As a pioneer in digital marketing, Handley is also a keynote speaker and columnist for Entrepreneur.com.

5. Larry Kim

Larry Kim is an influential pay per click expert and the founder of WordStream. He is also the author of four award-winning books and frequent contributor to Forbes, Inc. and Search Engine Land.

6. Wil Reynolds

Wil Reynolds is the founder of Philly-based SEM/SEO consulting firm SEER Interactive and a popular keynote speaker at events like Pubcon 2015.

7. Arnie Kuenn

Arnie Kuenn is the CEO of Vertical Measures, the author of Content Marketing Works: 8 Steps to Transform Your Business and an instructor for the Content Marketing Institute and the Online Marketing Institute.

8. Heidi Cohen

Heidi Cohen is the chief content officer at Actionable Marketing Guide and president of Riverside Marketing Strategies. She is also a speaker and co-author of Instant Content Marketing Success: 10 Tips from Leading Content Marketing Experts.

9. Shama Hyder

Shama Hyder is the founder and CEO of Marketing Zen. She’s also the author of the best-selling book The Zen of Social Media Marketing and a keynote speaker, and was included in Forbes’ 30 Under 2015: Marketing & Advertising.

10. Amy Africa

Amy Africa is the CEO of digital marketing agency Eight by Eight and a sought-after speaker. Throughout her career, Africa has worked with clients like Coca-Cola, Microsoft and American Express.

11. Brian Halligan

Brian Halligan is the CEO and co-founder of HubSpot, co-author of Inbound Marketing: Get Found Using Google, Social Media, and Blogs and a lecturer at MIT.

12. Michael Brenner

Michael Brenner is the founder of B2B Marketing Insider and head of strategy at NewsCred, a speaker, consultant and author.

13. Joe Pulizzi

Joe Pulizzi has been one of the leading online marketing influencers since he he coined the term “content marketing” in 2001. He’s the founder of the Content Marketing Institute, a speaker and the author of Content Inc.

14. Mari Smith

Mari Smith is regarded as one of the top authority figures in social media marketing, specifically Facebook. She’s also a speaker and co-author of The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web and Facebook Marketing: An Hour A Day.

15. Tim Ash

Tim Ash is the CEO of SiteTuners, author of the best-selling book Landing Page Optimization and a popular speaker at Search Marketing Expo (SMX) and PubCon.

16. Brian Massey

Brian Massey, a conversion scientist at Austin-based Conversion Sciences, is also the author of Your Customer Creation Equation: Unexpected Website Formulas of the Conversion Scientist.

17. Jay Baer

Jay Baer is the renowned founder of the digital marketing consulting agency Convince & Convert, as well as a keynote speaker, digital media entrepreneur and author of the best-selling book Youtility: Why Smart Marketing is About Help, Not Hype.

18. Lee Odden

Lee Odden is an active thought leader in digital marketing and the CEO of TopRank. He’s been cited by major publications like The Wall Street JournalForbesThe EconomistFortune magazine and Entrepreneur.com.

19. Aleyda Solis

Aleyda Solis is a trilingual, international SEO consultant and founder of Orainti. She’s also a keynote speaker who has spoken at MozCon, BrightonSEO, SMX and SES.

20. Gary Vaynerchuk

Gary Vaynerchuk is a hustler, a pioneer in digital marketing and CEO of VaynerMedia, an agency that specializes in social media branding. Vaynerchuk is also the author of Crush It!

21. Richard Lorenzen

Richard Lorenzen is a New York media entrepreneur and the CEO of public relations firm Fifth Avenue Brands. He speaks frequently about entrepreneurship and is releasing a book in January 2016. His clients include Silicon Valley tech startups, New York hedge funds and national politicians.

22. Avinash Kaushik

Avinash Kaushik is the digital marketing evangelist for Google, co-founder and CEO for Market Motive and author of two best-selling books: Web Analytics 2.0, and Web Analytics: An Hour A Day. He also runs the popular website Occam’s Razor.

23. Oli Gardner

Oli Gardner is the co-founder of Unbounce and claims that he has seen more landing pages than anyone else on the planet. Gardner is a speaker and contributor to highly-respected publishers like Moz.

24. Angie Schottmuller

Angie Schottmuller is the director of interactive strategy and optimization at Three Deep Marketing, as well as a columnist at Search Engine Watch and a speaker at SES, SMX and OMS. She was named by Forbes as one of the Top 10 Online Marketers for 2015.

Related: 50 Favorite Online-Marketing Influencers of 2014

25. Leo Widrich

Leo Widrich is the co-founder and COO of Buffer, a company that prides itself for being a “smarter way to share on Twitter and Facebook.” When sharing advice on the Buffer Blog, Leo also writes for publications like Fast Company.

26. Peter Shankman

Known as the founder of HARO, as well as The Geek Factory, Inc., Peter Shankman has earned a reputation for his radical ideas regarding customer service, marketing, social media and PR. He’s also a speaker and author of four books, including Zombie Loyalists: Using Great Service to Create Rabid Fans.

27. Pam Moore

Often called the “Marketing Nut,” Pam Moore is a consultant, speaker and author who excels at conversion optimization and social branding. She’s consistently been recognized as a top social media influencer.

28. Josh Steimle

Josh Steimle is the author of Chief Marketing Officers at Workto be released in March 2016. He’s a contributor to ForbesEntrepreneur.comMashableTechCrunch and other publications, and is the CEO of MWI, a digital marketing agency he started in 1999 while a college student. He’s also a TEDx presenter and speaks regularly at marketing industry and startup events.

29. Matthew Barby

Matthew Barby is an award-winning blogger, speaker and lecturer for the Digital Marketing Institute. He’s also the Global Head of Growth & SEO for HubSpot.

30. Marcus Tober

Marcus Tober is the innovative thinker who founded the leading and cutting-edge search analytics company Searchmetrics. As a self-described big data geek, Marcus regularly discusses the industry at events across the world.

31. Jordie Van Rijn

Recognized as one of the top authorities in email marketing, Jordie Van Rijn founded Email Monday and has become a keynote presenter and trainer.

32. Brian Clark

Brian Clark is the founder and CEO of the widely popular Rainmaker Digital, which was formerly known as Copyblogger Media, a go-to source for content marketing and copywriting.

33. Melissa Mackey

Melissa Mackey specializes in pay per click issues and is the search supervisor at Gyro and author at Beyond the Paid.

34. Anita Perez-Valdez

Anita Perez-Valdez, a self-described data geek, is the co-founder and VP of operations at TopSpot Internet Marketing. Perez-Valdez was also one of the the first 100 people to become a Google Adwords Professional.

35. Tom Treanor

Tom Treanor is the director of content marketing and social media for Wrike. He’s also the founder and author for Right Mix Marketing, which helps small-to-medium-size business owners succeed in content marketing and social media.

36. Julie Joyce

Julie Joyce is the owner of Link Fish Media Inc., a link-building company, and co-founder of SEO Chick and Avant Greensboro.

37. John Boitnott

John Boitnott is an investor, tech writer and digital media consultant. He’s also written for Inc.com, Entrepreneur.com, Business Insider and USA Today.

38. Eric Hebert

Eric Hebert is a seasoned digital marketing and business strategist, as well as founder of Evolvor.com, which has been featured in Search Engine Watch, ClickZ, Entrepreneur.com and Rank Watch.

39. Pete Meyers

Having earned a bachelor’s degree in computer science and a PhD in cognitive psychology, Pete Meyers is best known as the “marketing scientist” at Moz, where he designed the Mozcast and curates the Google Algorithm History.

40. Roger Bryan

Roger Bryan is the founder of Enfusen, a content-marketing management platform. Enfusen’s Content Analytics Insights Tool was developed in conjunction with Microsoft to help drive cloud consumption across all of Microsoft’s solutions. He was invited to the White House in 2012 as one of the Most Influential Young Entrepreneurs in the United States.

41. Lisa Raehsler

Lisa Raehsler has been recognized one of the most influential pay-per-click experts, and honored as a 2015 Microsoft MVP Award recipient. Raehsler is also the founder of Big Click Co.

42. Bryan Eisenberg

Bryan Eisenberg is an entrepreneur, best-selling author and the founder and CMO of IdealSpot.com. His expertise has been shared in The Wall Street Journal and The New York Times.

43. Murray Newlands

Murray Newlands is an entrepreneur, investor, business advisor and speaker. He’s also a prolific blogger who has written for Entrepreneur.com and Forbes.

44. Andy Crestodina

Andy Crestodina is a web strategist, speaker, author of Content Chemistry: An Illustrated Guide to Content Marketing and co-founder of Chicago-based Orbit Media.

45. Brian Sutter

As the the director of marketing at Wasp Barcode Technologies, Brian Sutter is in charge of the development and execution of the company’s marketing strategy. He also shares his small business insights on ForbesEntrepreneur.com and The Huffington Post.

46. Danny Sullivan

Danny Sullivan is a founding editor of Search Engine Land and industry expert who has often been cited in search engines and search marketing since 1996. He is also known for speaking around the world about marketing.

47. Jeff Bullas

Often considered one the industry’s top influencers and strategists, Jeff Bullas was named the No. 1 Content Marketing Influencer by Onalytica, and is a renowned blogger and speaker. He’s also the author of Blogging the Smart Way — How to Create and Market a Killer Blog with Social Media.

48. Ann Smarty

Ann Smarty is the founder of Viral Content Buzz. She’s also the brand manager for Internet Marketing Ninjas and has written for MozSocial Media Examiner and Mashable.

49. Robert Rose

Robert Rose is the chief strategy officer for the Content Marketing Institute, co-host of the podcast PNR’s This Old Marketing and author of Managing Content Marketing and Experiences: The Seventh Era of Marketing.

50. Tim Ferriss

Tim Ferriss is the author of the best-selling book The 4-Hour Workweek, an investor and a productivity expert. He’s also the star of The Tim Ferriss Experiment.

Source: https://www.entrepreneur.com/article/253522

About Me: I am Deepak Pandey, SEO Expert from India. Contact with me.

A Penguin 4.0 recovery case study

We’ve had time for the dust to settle after the real-time Penguin 4.0 update was released.  

It’s now been more than four weeks since the Penguin update was implemented, and close to a month since Google announced the end of the launch. The question in everyone’s mind now is – what can we learn from this update? How should we proceed now that Penguin is integrated into the algorithm?

In this article, we’ll delve into an analysis of results pages to determine what can be inferred from this latest update. Unfortunately, we are not at liberty to disclose the site, but we are free to discuss the details and process that we followed to achieve this recovery.

Out of Antarctica

Many have complained that there have been few recoveries from Penguin 4.0. I think it’s important to analyze those sites that recovered so we can identify what works and what will continue to work now that Penguin 4.0 is real time.

Let’s start by looking at the organic traffic patterns according to SEMrush:

As you can see, this is an obvious case of a Penguin recovery. Traffic doubled when Penguin 4.0 was released, and thousands of long tail terms increased in the rankings.

The penalty

What caused this site to receive a Penguin penalty to begin with? This client came to us after engaging in the typical Pre-Penguin linking schemes. They had engaged in article submissions, profile spam, comment spam, web 2.0 spam, and other such links.

At the time of the penalty, the site lost between 40-60% of organic traffic.

The strategy – cleaning out

We started with a link audit, where we mapped their backlinks by patterns. We looked at all of their anchor text backlinks, and disavowed them all.

Next, we looked at sites that fit the typical Pre-Penguin patterns, including article directories, forums, and web 2.0 sites. We disavowed every last one of them.

We didn’t stop there. We looked at every single backlink to look for low quality sites, scrapers, and any other site that wasn’t of value to Google. All of those were disavowed as well.

The strategy – building up

Knowing that many of the links that had previously supported the site’s rankings had been disavowed, we proceeded to earn high quality links.

Our strategy was not to “build links” like many other companies were doing. Instead, we pursuedcampaign based digital PR with blogger, media, and press outreach. We focused on quarterly campaigns with high level content creation featuring unique stories and research.

One of the campaigns constituted a survey of over 50,000 participants to explore an industry specific question that hadn’t been previously explored. The findings were visualized with infographics, ebooks, and other digital assets.

The results included coverage in Huffington Post, the Telegraph, USA Today, and LA Times, amongst many others.

The campaigns were complemented by reaching out to bloggers and influencers, and sharing the findings of our study. Instead of offering compensation, bloggers and influencers were compelled by the fact that the study was unique and the data not found elsewhere.

What should site owners do?

If you still have a Penguin 4.0 penalty, there is hope! Now that Penguin is real-time, you do not have to wait months or years for Google to run an update and to see the results of your work.

You can now count on seeing recoveries sooner if you go through the effort of cleaning out your link profile and earning quality links.

If you do not have a Penguin penalty, then you can start building links a little more aggressively.

Google announced that the negative links will no longer result in penalties. Instead, the links will simply not count – positive or negative. So if the links are negative, they will not boost your rankings, but will not cause terrible traffic loses like they used to.


Manual evaluation of links and manual penalties will likely increase. With all of the disavow data Google has sufficient data to apply AI spam filters, which will likely alert human spam raters who will review and apply manual penalties. DO NOT BUILD SPAM LINKS.

Recovering from manual penalties is infinitely harder than recovering from Penguin – especially now.

What real-time Penguin means is that you can be a bit more aggressive, without fear of accidentally tripping algorithmic penalties that cause a loss of site wide traffic. And if you DO build a few low quality links along the way, you do not need to fear as much as you would’ve in the past.