12 Reasons Why Your Business Absolutely Needs SEO

Many brands and businesses know (or think they know) that they need SEO for their digital property, and the benefits they will get from that SEO work being implemented on their behalf.

SEO will certainly improve a website’s overall search engine visibility, but what other real value does it offer? Why is SEO so important?

These 12 reasons should offer some clarity, regardless of the industry or business size, as to why businesses need SEO to take their brand to the next level.

1. Organic Search Is Most Often the Primary Source of Website Traffic

Organic search is a huge part of most business’s website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.

As marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others.

That’s not to say that all search engines don’t contribute to a brand’s visibility — they do — it’s just that Google owns about 75 percent of the overall search market. It’s the clear-cut leader and thus its guidelines are important to follow.

But the remaining 25 percent of the market owned by other engines is obviously valuable to brands, too.

Google, being the most visited website in the world (as well as specifically in the United States), also happens to be the most popular email provider in the world (with more than 1 billion users). Not to mention YouTube is the second biggest search engine.

We know that a clear majority of the world that has access to the internet is visiting Google at least once a day to get information.

Being highly visible as a trusted resource by Google and other search engines is always going to work in a brand’s favour. Quality SEO and a high-quality website take brands there.

2. SEO Builds Trust & Credibility

The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties.

Many elements go into establishing authority regarding search engines like Google. In addition to the factors mentioned above, authority is accrued over time as a result of elements like:

Quality backlink profiles.

Positive user behaviour.

Machine-learning signals.

Optimized on-page elements and content.

But establishing that authority will do more for a brand than most, if not all, other digital optimizations. Problem is, it’s impossible to build trust and credibility overnight — just like real life. Authority is earned and built over time.

Establishing a brand as an authority takes patience, effort, and commitment, but also relies on offering a valuable, quality product or service that allows customers to trust a brand.

3. Good SEO Also Means a Better User Experience

Everyone wants better organic rankings and maximum visibility. Few realize that optimal user experience is a big part of getting there.

Google has learned how to interpret a favourable or unfavourable user experience, and positive user experience has become a pivotal element to a website’s success.

Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer.

A clear example of building a strong user experience is how Google has become more and more of an answer engine offering the sought-after data directly on the SERPs (search engine results pages) for users.

The intention of that is offering users the information they are looking for in fewer clicks, quickly and easily.

Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favour.

4. Local SEO Means Increased Engagement, Traffic & Conversions

With the rise and growing domination of mobile traffic, local search has become a fundamental part of small- and medium-sized businesses’ success.

Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.

Local optimizations focus on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s messaging on a local level.

SEO pros do this by optimizing the brand’s website and its content, including local citations and backlinks, as well as local listings relevant to the location and business sector a brand belongs to.

To promote engagement on the local level, SEO pros should optimize a brand’s Knowledge Graph panel, its Google My Business listing, and its social media profiles as a start.

There should also be a strong emphasis on user reviews on Google, as well as other reviews sites like Yelp, Home Advisor, and Angie’s List (among others), depending on the industry.

5. SEO Impacts the Buying Cycle

Customers do their research. That’s one of the biggest advantages of the internet from a buyer perspective.

Using SEO tactics to relay your messaging for good deals, groundbreaking products and/or services, and the importance and dependability of what you offer customers will be a game-changer.

It will also undoubtedly impact the buying cycle in a positive way when done right.

Brands must be visible in the places people need them for a worthy connection to be made. Local SEO enhances that visibility and lets potential customers find the answers, and the businesses providing those answer.

6. SEO Best Practices Are Always Being Updated

It’s great to have SEO tactics implemented on a brand’s website and across its digital properties, but if it’s a short-term engagement (budget constraints, etc.) and the site isn’t re-evaluated consistently over time, it will reach a threshold where it can no longer improve because of other hindrances.

The way the search world evolves, basically at the discretion of Google, requires constant monitoring for changes to stay ahead of the competition and, hopefully, on Page 1.

Being proactive and monitoring for major algorithm changes is always going to benefit the brands doing so.

We know Google makes thousands of algorithm changes a year. Fall too far behind, and it will be extremely difficult to come back. SEO pros help to ensure that is avoided.

7. Understanding SEO Helps You Understand the Environment of the Web

With the always-changing environment that is the World Wide Web, it can be a challenge to stay on top of the changes as they take place.

But staying on top of SEO includes being in the loop for the major changes taking place for search.

Knowing the environment of the Web, including tactics being used by other local, comparable businesses and competitors, will always be beneficial for those brands.

8. SEO Is Relatively Cheap

Sure, it costs money. All the best things do, right?

But SEO is relatively cheap in the grand scheme of things, and the payoff will most likely be considered in terms of a brand’s benefit and bottom line.

This isn’t a marketing cost; this is a true business investment. Good SEO implementation will hold water for years to come. And, like most things in life, will only be better with more attention (and investment) it gets.

9. It’s A Long-Term Strategy

SEO can (and hopefully does) have a noticeable impact within the first year of action being taken, and many of those actions will have an impact that lasts more than several years.

As the market evolves, yes, it’s best to follow the trends and changes closely. But even a site that hasn’t had a boatload of intense SEO recommendations implemented will improve from basic SEO best practices being employed on an honest website with a decent user experience.

And the more SEO time, effort, and budget that is committed to it, the better and longer a website stands to being a worthy contender in its market.

10. It’s Quantifiable

While SEO doesn’t offer the easier-to-calculate ROI like that of paid search, you can measure almost anything with proper tracking and analytics.

The big problem is trying to connect the dots on the back end since there is no definitive way to understand the correlation between all actions taken.

Still, it is worth understanding how certain actions are supposed to affect performance and growth, and hopefully they do.

Any good SEO is going to be aiming at those improvements, so connecting the dots should not be a challenge.

Brands also want to know and understand where they were, where they are, and where they’re going in terms of digital performance, especially for SEO when they have a person/company that is being paid to execute on its behalf.

There’s no better way to show the success of SEO, either. We all know the data never lies.

11. SEO Brings New Opportunities to Light

High-quality SEO will always find a means of discovering and leveraging new opportunities for brands to, not just be discovered, but to shine.

Offering quality SEO to brands means submersing an SEO team in everything that is that brand. It’s the only way to truly market a brand with the passion and understanding that brand’s stakeholders have for it: becoming a stakeholder.

The better a brand is understood, the more opportunities will arise to help it thrive. The same can be said about SEO.

12. If You’re Not on Page 1, You’re Not Winning the Click

It’s no secret in the world of SEO that if you’re not on Page 1, you’re likely not killing the organic search game.

A recent study shows that the first three organic search ranking positions result in nearly 40 percent of all click-throughs, while up to 30 percent of all results on Page 1 and 2 don’t get clicked at all.

What’s this mean? Two things:

If you’re not on Page 1, you need to be.

There are still too many instances when a user types a search query and can’t find exactly what it’s looking for.

Conclusion

Implementing strong, quality SEO on a brand’s website and digital properties is always going to be beneficial to that brand and its marketing efforts.

It’s considered a “new age” marketing technique, but it’s critical to a brand’s web presence in this day and age, especially as available data and rivalling competition continue to increase and grow.

Resource: https://www.searchenginejournal.com/why-seo-is-important-for-business

About Me: SEO is very important for greater search engine visibility, but offers more real value than that. Here are the 12 reasons why businesses need SEO to take their brand to the next level.
Are you looking for greater search engine visibility for your business then do me a call or WhatsApp at +91-8081763441 or email id deepakpandey915@gmail.com.

Tags: SEO Services in Delhi | SEO Professional in Delhi | SEO Company in Delhi | SEO Expert in Delhi | SEO Specialist in Delhi | SEO Consultant in Delhi | Hire SEO Professional in Delhi | Best SEO Expert in Delhi | Best SEO Company in Delhi | Affordable SEO Services in Delhi

How to Find Best SEO Firm in India?

 

 What Does SEO Firm Do and How to Hire SEO Firms in India?

Businesses or companies who’ve just produced the website understand the proven fact that a highly effective SEO is inevitable to drive traffic towards their websites. As the amount of new Internet, customers keeps growing daily the requirement for effective SEO can also be growing. SEO thus remains an essential and integral a part of a company’s business strategy. Listed here are a couple of essential things you should know before you train with a business for SEO:

* Several Search engine optimization companies offer different services. Additionally, they offer some different benefit packages. The packages differ mainly on the quantity of try to be accomplished for search engine optimization and in this case time. The very best Search engine optimization companies are only a couple of clicks away. Before beginning your SEO campaign you need to first be obvious by what your organization really wants to market, particularly which items or services and also the target audience. Apparently important may be the proper choice of a business for SEO, however, appears to become this Search engine optimization agency just one serving a customer with similar search phrases within the same target audience. Anything else wouldn’t be serious.

* Request your lover should they have possibly carried this out already good knowledge about a business for SEO. This should help you narrow your research accordingly. Discover ahead of time a bit about SEO, therefore the techniques from the website design and also the different techniques of Search engine optimization. It can help you using the correct evaluation of the Search engine optimization agency.

For those who have found a business for SEO, you could tell at times the ratings. Inspections the hyperlinks which have been designed for you and also try every 3 several weeks to see one another inside a personal conversation about options to add mass to your site. This really is useful on sites for search engine optimization agency to your company. It will help in creating a more powerful business tie using the search engine optimization agency.

Reference from : https://www.linkedin.com/pulse/how-find-best-seo-firm-paavan-solanki?trk=mp-reader-card

About Me:  It’s a great to share this type of information with you all because many people face lots of problems to hire best and reliable SEO agency in their location. But no worries I hope this articles will be helpful for you.

If you are looking for SEO expert at your location then no worries you are on right place.

How to Improve Your Blog Search Engine Rankings

“How to improve your keywords ranking in Google?” is probably the million dollar question every blogger has ever thought.

Not long ago, I had shared some ON-page SEO techniques which helped you to rank higher in Google and today I am back with some more advanced and data-backed tips to improve keywords ranking.

 Before starting, I would suggest you to check the current position of your keywords so that it would help you to track the improvement after following my tips. Here is a big list of google keyword position checker tools to help you out.

1# Optimize Your Blog Post Title

Your blog post title is the anchor text that pulls visitors in from the search engine pages. Be sure to add keywords into it, preferably the ones you want to rank for.

Actionable tip 1:

Include narrower and more targeted keywords than broad keywords. For example: If you have an article about “Long Tail Keywords” go for “How To Find Long Tail Keywords For SEO” rather than a broad “Long Tail Keywords” only.

Add long tail keywords in Post title

Actionable tip 2:

Try using actionable and psychological keywords in your blog post title. You can significantly boost your ranking using keywords like “updated”, “step by step guide” etc.

Increase Google search ranking using Psychological words in post title

Though these words themselves have nothing to do with SERP but they will increase your click through rate (CTR) which is also a ranking factor.

Actionable tip 3:

Keep your title tags within 59 characters. Google considers 50-59 characters in displaying on a 512-pixel screen which means an average 55 lettered title tag is optimum. You can read more about it here.

Title tag preview tool

2# Add Keywords To Post and Media

Now that you already have content, I would suggest you to add keywords in a way that does not appear stuffed.

Again, try using various related keywords in the post content that have similar search value. It will help you a lot to get ranked on Google.

Search engines have become more intuitive and can identify a cheap keyword stuffed article from really valuable ones with related keywords too.

Actionable tips:

• In an average a 2% of total wording can be used to allocate keywords.
• For better search engine ranking, place your main keyword within the first 100 words and repeat the same in the conclusion too.

• For images, try using alt tags that are a source for the search bots to know what your picture is about. Alt tags can dramatically increase your ranking and organic traffic via image search functionality of search engines. Also, try optimizing the image name to something related to the post rather than a random image0001, camcorderimg345 etc. Read complete image optimization guide here.

3# Internal Linking

Internal linking is one of the safest ways to getting backlinks from your own site. This can also drain some search engine juice on otherwise old posts and eventually help the reader by showing him a related post of value. Confused?

The link I have on the introduction showing you list of rank checker tools is one of the best examples of internal linking.

Actionable tips:

• Link to related posts: You should link to related posts and on the context to your current post. Linking a page on writing skills to a post on architecture will do more harm than good.

• Do not link like an automated harvester. Do it at a slow and steady pace. Have a proportionate ratio of new and old posts linked. Be sure to add different anchor texts.
• Do not suddenly increase internal linking to a post that is getting down on SERP. Instead do not link the page loosing ranking. You can try linking to pages that already have the post linked in them.

• Read these best practices of internal linking.

#4 Guest Blogging

Guest blogging is not dead and will never die. Yes, but one done for SEO is dead long back since 2014.

You can obviously use guest posts to highlight relevant posts of yours which are in-context. Having a guest post on an authoritative site can boost your blog’s ranking and search engine visibility.

If you are new with Guest blogging, then I highly recommend you to read thisguest blogging guide.

---

#5 Blog Commenting

Which was initially done to interact and build relationships is now a good source of getting visibility. You can search keywordluv and commentluv enabled blogs to leave your desired links.

Actionable tips:

• Don’t comment on blogs that are spammy and irrelevant to your niche. This will not only prevent your site from being flagged by Google but also help you reduce the bounce rate that the readers of those blogs would bring to you.
• Use the commenting trick as soon as you publish an article on the web. This secret trick I follow is revealed as under:

After you publish your blog post do a quick Google search on the keyword you are concentrating on. Chances are Google hasn’t crawled on yours yet, so go to the top five (at least) sites that are:

• related to your topic
• have still fresh comments flowing in and
• have commentluv enabled

Now write a meaningful comment on the post and leave your latest post link. This will help to get your post indexed faster and also you can get referral traffic from those sites’ visitors.

---

#6 Social Shares

Though social shares are always a controversial factor of boosting your search engine rankings, they for sure will help you to rank higher on Google. The more the number of social shares, the more is the referral traffic which in return means more authority and ultimately higher rankings. Crazy! Huh?

The more the number of social shares, the more is the referral traffic which in return means more authority and ultimately higher rankings. Crazy! Huh?

Read: How to get more social shares on your blog posts?

Actionable tips:

• Share the heck out of your blog posts. You haven’t toiled day night to keep the post in your closet. Instead make it shine like gold. If you are ashamed of sharing your blog posts like anything, go back and edit it to come up with something that you will proudly share.
• Here is a priceless list of blog post sharing tools that you can use to share your blog posts automatically after you have published them.

• Get responsive social share buttons on your website that allow visitors to share your content. There is no need to be everywhere, use only 4-5 networks that bring you tons of traffic. Try Monarch!

• Do social bookmarking for your blog posts that would ultimately bring you more reshares and referral traffic. Try building relationships with influencers through sites like Triberr. I have gotten tons of tweets and many authoritative link backs from those bloggers using Triberr. Did you hear link backs = good position on SERPs? Lucky you!

---

#7 Repurpose Your Content

When you have created a content that is worth showing off why give it the same old costumes. Remember Donald duck and Uncle Scrooge?

Yes, they were the only species that looked good with the same costume every day. Not the same with our blog posts, though.

You should repurpose your blog posts into other types of content like videos and slides that are easily rankable.

Check these 9 types of content you should definitely publish in your blog.

Actionable tips:

• Convert your post into a video. You can use your existing post for this or can create a teaser with a PowerPoint presentation converted to video. Now upload it to YouTube with a link back to your blog post.
• Convert your posts into pdf and syndicate them to sites like Slideshare. Slideshare is now the YouTube for marketers (as said by socialemediaexaminer.com). So leverage its huge potential.

Did you know search engine crawl SlideShare every second? It’s because the huge number of submissions. You can use this to get your posts ranked just after they are published.

I strongly recommend you to read: The Marketer’s Guide to SlideShare ~ How to Build Your Brand, Generate Leads & Create Opportunities

Other tidbits that will help you to increase and enhance your search engine rankings are:

Increase your website speed (Read this guide)

• Make your site mobile responsive. Use a premium fast loading and responsive theme like these.
• Update your old blog posts and revive them using these techniques.
• Build high-quality links to your blog for better rankings. If your blog is new, try these link building tactics for new blogs.
• Check keyword difficulty before targeting any keyword.
• Do proper keyword research and competitor analysis in order to rob them of their SERPs. Use these techniques to check your competitors’ keywords.
• Get your grammar and writing correct. Google never sees a web page filled with errors as authoritative. Follow this method to find and correct your grammatical mistakes online.

Conclusion:

So, you now have received the top tips to rank #1 in Google. I have followed these tips myself to improve the keyword rankings of my blog and they work awesome.

What do you do to improve your keywords position in search engines? Leave a comment!

Reference:- http://www.bloggertipstricks.com/improve-keywords-ranking.html

If you are looking for seo expert in Delhi then contact me today.

10 Reasons Your Website Struggles To Generate Leads For Your Business

Can a B2B company really generate new business leads through their website? Absolutely! Your website has the potential to generate massive amounts of new business, but you have to unlock that potential. Because your website is always available, it has the potential to be your top sales person.

Want to know how to generate leads from your website? Sometimes it’s helpful to know what not to do.

Let’s look at the top 10 reasons why B2B companies leave money on the table by having websites that don’t generate leads.

1. You haven’t properly defined your target audience.

A website is just like any other form of sales or marketing — you have to know who you’re speaking to in order to craft your message.  You don’t just drop tens of thousands of dollars on a trade show without knowledge that your prospect might be there, do you?  You likely look for a trade show in a specific industry.

Your website should speak to those in your target market(s), speak their language, and be full of benefits for them.

Defining a target audience is more complex than just naming an industry.  We walk clients through detailed customer personas that get at not just industries that your potential customers are in, but also the types of people that you’ll deal with during the business transaction and their main concerns.

2. Your website looks like it was designed in 2008.

We’ve noticed that many B2B companies, especially manufacturers, have let their online presence slip.  Many put a website up years ago because their competitor did, then never took the time to update it.  Keeping your website fresh and up to date is important for search engine visibility and for lead generation.

It’s never acceptable to have a “cookie cutter” website.  If your website is on WordPress, take this one to heart.  If you buy a cheap WordPress theme and use that as your website, your website will look like hundreds of others.  It isn’t getting you any business because you haven’t invested the time to make it “yours.”

Times change. Technologies change.  There are inherent benefits in overhauling your website every 2-3 years, and updating it much more frequently.

3. There’s no helpful, in-depth information on your website.

A blog is the best way to publish short-form information that your potential customer is looking for.  You can also write whitepapers and guides that your prospects can download during their research.  Just one whitepaper or guide can net you hundreds of qualified sales leads if promoted properly.In order to establish authority with search engines, your website has to be a resource that people find interesting and helpful. You can make your website a go-to, trusted resource to generate more new business.

4. You aren’t blogging.

Have you heard that B2B companies don’t need a blog?  That’s an outright lie in today’s marketplace.  If you want to attract more potential customers to your website, you need a blog.  A blog “meets” your customer where they are as they research problems and solutions using search engines.

There are several reasons to start a blog on your B2B company website, but the top among them is getting more prospects to your website where you can show industry depth and thought leadership.

You wouldn’t miss that all-too-important trade show, so don’t miss out on the hundreds or thousands that are searching online for solutions your company could provide.

5. There are no calls to action on your website.

As obvious as this sounds, you need to show people “the next step” and give them a prominent link to it.  So why do so many B2B websites lack calls to action?

A call to action is a link or graphic that takes people to more information about a topic, usually through a landing page or conversion page.  For an example of a call to action, see the bottom of this blog post, or read about how to create a good call to action.

6. Your website doesn’t have any landing pages (or “conversion pages”).

Landing pages, or “conversion pages,” are the bread and butter of a lead-generating website.  Landing pages allow people to download whitepapers, guides, product catalogs, etc. from your website by providing some information in a lead form.

Want to learn to create these pages on your website? See some tips to improve landing page performance.

Almost every lead that we see from our website or our clients’ websites come as the result of a landing page. Just putting a “contact us” link or form on your website isn’t enough.  A landing page helps explain benefits, gives context and encourages your prospect to take action.

7. Your website is all about you.

Many B2B companies make the mistake of just listing their products or talking about their services.  They publish press releases from their company.  Me, me, me.  To get more leads from your website, you have to understand that your website shouldn’t be about you.

A website without an obvious value proposition is virtually useless.  Don’t just list your products or services; tell prospective customers in their words about the benefits they will see when they use your solution.  Tell customers how other customers have benefitted from your products or services.

8.  Your website doesn’t get enough visitors.

If your website is seen by 10 people per day, you’re probably not going to be getting enough leads from it to keep a sales person busy.  If you want more visitors on your website, and if you want your website visits to grow steadily, you have to become a publisher of information that your potential customer can find.

Start with your website.  Creating a blog and posting to social media profiles (usually LinkedIn) is a good start.  Once you’re doing that, try getting content in front of the people that matter, potentially in a trade publication or at an industry event.

Your prospects are hungry for information.  Provide it on your website and you’ll get more visitors.

9. You aren’t on social media

Even in B2B, you should consider creating social profiles and posting to social media. While social media may not be your top priority, it certainly has its place in the overall marketing mix.

We’ve detailed on this blog in the past how to generate leads with LinkedIn and even some creative ways to use social media and your next trade show.

Start with LinkedIn.  Not only is it a great research tool to learn about leads you’re already getting, but it’s a good sales prospecting tool as well.

10. Your website is an afterthought.

You haven’t updated your website in years?  Your website is the last thing that gets updated?  Don’t have a success plan or strategic plan for your website?  Perhaps it’s on the back burner.

As I said earlier, your website is like other forms of advertising and marketing.  It takes a plan to succeed in online lead generation, and it takes a time commitment.   Are you making it a priority?

Don’t give up on  using your website for lead generation.  All B2B companies can generate leads from their websites.  If you aren’t generating new leads, perhaps it’s time to change your website and try something new.

How can you plan to generate more leads from your website? I am professional digital marketer expert and having 5+ year experience. Lot’s of SEO Experts In India, you can contact with then and they will help you, or if you want to contact with then first check my position in Google.  

Ref.:- http://www.rickwhittington.com/blog/reasons-website-struggles-to-generate-leads/

White Hat SEO Techniques: It’s Not About Gaming Google

SEO isn’t about gaming Google. It’s simply about creating content that people want and that satisfies their search intent.

Looking at SEO from this perspective can make it easier to understand andeasier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce and publish customer-focused content without that scammy vibe.

Now let’s talk about how to know what content topics people want.

White Hat SEO Technique #1: Use Keyword Research to Discover Content Demand

A little keyword research can go a long way in helping you understand what your audience wants.

Not only will you find topics that are frequently searched, you’re also likely to stumble on search language they are using that you might not have anticipated. One reason for this–your knowledge and expertise in your industry is deeper than theirs. The language you use is probably industry jargon that your audience doesn’t use. This is a great opportunity for you to find long tail keywords that your audience can understand, and create content that speaks to them.

Creating content using language your customers use is as white hat as it comes. Forget stuffing your content with a single keyword over and over again. This is about meeting customers on their turf, speaking to them naturally and in terms they understand.

White hat do’s:

 Do — choose to target keywords that are fairly popular. The ease of ranking for those keywords will depend on the competitive strength of your site. Be realistic in how high of a competition level you can take on and still get results.

   Do — include the target keywords in all the right places–URL, title tag, alt images, body content, etc.

• Check out: The 25-Point SEO Checklist You Need to Drive More Traffic

   Do — use other keywords that are related to your target keyword within the body of your content.

 Example: If you’re writing a post about doing a competitive analysis, you should also include related terms like competitive analysis report or competitive analysis example.

  Do — use the target keyword in the anchor text of internal links to the new content.

 Black hat don’ts:

  Don’t — aim for quantity over quality. With all the searches Google receives every day, you can be certain its algorithms understand synonymous phrases. Instead of repeating the same keyword phrase as often as possible, use like-keywords to reinforce what your content is about.

 Now that you know what your audience is searching for, let’s talk about what they want to find.

  White Hat SEO Technique #2: Create SEO Content That Answers The Search Intent

  You don’t need to be a technical genius to do SEO right. Like most marketing disciplines, a little bit of empathy for the user   searching can go a long way to getting results in SEO.

 Think from the perspective of the searcher.

• What are they looking for?
• What are the problems they are seeking advice or solutions to?
• Are they looking for advice, or are they looking to buy something?

 Search intent tends to fall into one of these categories:

• Learn something
• Find solution to a problem
• Purchase something

 When evaluating your list of keyword opportunities, think about whether a person searching that phrase is hoping to learn  something, find a solution to a problem, or make a purchase.

 The phrase they’ve entered reveals a lot about their intention.

 When you create your SEO content be sure to give users what they are looking for. If they are looking for an educational “how  to” article, don’t create content that pushes a sale.

 White hat do’s

 Do — think of your content as a Q & A. The keyword query is the question. Your content is the answer.

 Do — be a useful resource by giving the searcher what they want.

 Do — be clear in your title tag and meta description about what your content promises.

 Black hat don’ts

 Don’t — bait and switch the searcher with misleading click-bait titles. Your title should always tie directly to your content. If it  doesn’t, the visitor is more likely to bounce, sending Google a signal that your content didn’t serve their search interest. As a  result, Google will drop your position in the SERPs like a hot potato.

 White Hat SEO Technique #3: Help Google Know What Your Content is About by Getting Votes of Confidence

 Google needs to know what your content is about in order to place it in the right SERPs for the right search terms.

 One way it does this is through on-page signals–things like the inclusion of keywords in the URL, title, body content, etc.

 Another way is through on-site signals–internal links from related pages on your site using anchor text that is descriptive of  the content (i.e. it includes the target keyword).

 And then there are off-site signals–inbound links from 3^rd party trust-worthy sites that have related content linking to your  content. A 3^rd party citation of your content tells Google that a real, live person who created it thinks your content truly is  about “xyz” (aka your keyword).

 This is the origin of SEO’s spammy reputation. Bad-actors manipulated off-site signals by fabricating inbound links with things  like link farms–clearly not living, breathing humans giving a vote of confidence that the content is indeed about what you  claim it to be.

 As a result, Google has put great effort into knowing when an inbound link is from a quality, trust-worthy site, versus a  fabricated link purely for manipulative gain. The former helps you. The latter hurts you.

 So when you hear the term “link building,” forget those old school black hat tactics. The game has changed. When done right,  link building can be an extremely powerful way to boost search rankings. As a bonus, it could drive referral traffic too.

 The key here is in building relationships and reaching out to bloggers and journalists to let them know about your awesome  content. We’ll need to write a whole other post on white hat link building.

 But the point is–

 If you followed #1, you’ll have content that’s in demand–and the bloggers you reach out to will know their audience enough to  know that.

 If you followed #2, bloggers will appreciate the resourcefulness of your content and be more likely to cite it when it is relevant  and complimentary to the content they are creating.

 White hat do’s:

 Do — reach out to influencers to let them know about your content, pointing out why it might add value to their content.

 Do – personalize your outreach in a genuine, one-on-one way that shows you know the blogger.

 Do — be patient. Building mutually beneficial relationships takes time.

 Black hat don’ts:

 Don’t — send mass emails to influencers with no personalization. It won’t be effective. It won’t get you to the top of Google.  And you’ll burn bridges in the process.

 Summary of a White Hat SEO Strategy

 In sum, you can practice good SEO without feeling like a spammer if you follow white hat SEO strategies. In fact, the more you  focus on serving the searcher’s needs, the more you’ll benefit. It’s a win-win for everybody involved.

• The searcher gets what they want–an answer to their search
• Google gets what they want–satisfied searchers (aka happy customers)
• You get what you want–top rankings on Google and “free” organic traffic

Reference – http://blog.alexa.com/white-hat-seo-techniques-not-about-gaming-google/

About Me:- 

Deepak has 5 years experience in keyword ranking, content marketing, brand awareness and campaign management. My expertise will help you to grow business. I have work with seo company in Delhi and also web services based company.