500 High PR Do-Follow Web 2.0 Sites List


Web 2.0 site list are an important factor in search engine optimization. We have listed out the best high pr web 2.0 sites list 2016. Today on the special demand of Qd Tricks visitors, we are here sharing the top most popular high pr web 2.0 sites list 2016.

This web 2.0 sites list 2016 will help you to boost the SEO of your website. Web 2.0 sites link building is an important activity of SEO which can helps in link building as well as in marketing of your websites.

As we all know building high quality links can be challenging for some, includes newbie’s to SEO. This people always ask us a question about this type of link building techniques on a regular basis. So here we have finally decided to write on this topic to gain high quality backlinks from web 2.0 sites. First of all we should know what is web 2.0 sites & an important of it.

Contents

What is Web 2.0 Sites?

what-is-web-2.0

What is Web 2.0?

This key phrase “WEB 2.0” was made several years ago, some say back around 1999. It seemed utilized to explain web-sites which use technological innovation on websites which is not similar to the static web page on previous domains. These new forms of internet sites typically permit people to interact with other people and sometimes team up in a social manner, something we right now call social networking.

Just what these types of dialogues perform is build a viral community performing consumer produced articles. This is exactly an excellent contrast to how old web-sites were developed, which is actually an excellent utilization of the Web as a collaborative medium.

Now I think you are cleared about “What is WEB 2.0”.

Importance Of Web 2.0 Sites In Link Building & Branding

Web 2.0 sites list 2016

Higher Rate Of Engagement

Web 2.0 sites have higher rate of Engagement of people in online websites.

Easy To Use

Web 2.0 sites have surely offered a much better selection and permits the site visitor to get in touch with the website in a lot easier way.

Improve Interaction Level

It has offered the web developers a fresh strategy and much larger possibility to display their originality and improved the interaction level of their audiences.

Increase Authority

It plays an important role when it comes to SEO. The backlink from the best blogs can helps you to increase the DA & PA of your blog or website. Along with web 2.0, social bookmarking sites also plays an important role here.

Easy For Blogging

We need to thank web 2.0 for blogging era. As we know blogging is becoming popular these days and web 2.0 plays and important role in it. Without web 2.o sites, the exchange of data and proper interaction would not be possible.

Attributes of Web 2.0 Sites

  • It has the instant approval Article directories & instant approvals for writing blog posts
  • CMS (Content Management Systems): Blog platforms similar to WordPress, Blogger etc.
  • WYSIWYG content editor: Web 2.0 sites use WYSIWYG method

Guideline To Create Web 2.0 Sites

As we know google launches the Panda & Penguine updtes on a regular basis. And penguin became live and core part of Google Algorithm since September 2016. Web 2.0 is still most important factor for SEO link building and is one of the best way to get high quality contextual backlink.

As we know SEO is changing a lot these days, people are making a new ways to rank their blog in Google. So you should learn the art of creating the backlink from web 2.0 sites. Here our shared web 2.0 sites will help you in that. Before moving in to web 2.0 sites list you should keep certain points in your mind which explained below.

Some Handy points To Keep In Mind While Creating Backlink From Web 2.0

  • You need to be sure that your article length must be of minimum 400 to 500 words. According to our experience lengthy articles rank more easily as compare to small length articles.
  • Avoid spun content or article. You should write unique seo friendly article as it is sometime possible that web 2.0 site may remove your content or your site if it has spun content.
  • Maintain keyword density 2% to 3%. Make sure you should keep the ratio of keyword density to 3%.
  • You should add atleast one image and one video content in your article
  • Use LSI keywords in your content to be safe from Keyword Stuffing.

In this particular segment I want to display a number of great social networks as well as other awesome web 2.0 websites lists. This is mainly focused to web developers who are enthusiastic about creating comparable internet sites by themselves. I really hope these types of internet sites will get you start off and feel 100% free to talk about anything if you deal with any kind of difficulties.

300 High PR Web 2.0 Sites List 2016

READ  100 Best Instagram Bios & Quotes 2016

Latest Do-Follow Web 2.0 Sites List 2016

List 1 List 2 List 3
1. wordpress.com 22. ning.com 45. 21publish.com
2. bloglines.com 23. wikidot.com 46. 43things.com
3. weebly.com 24. zoho.com 47. buzzle.com
4. typepad.com 25. angelfire.lycos.com 48. diaryland.com
5. blogger.com 26. webnode.com 49. onsugar.com
6. livejournal.com 27. storify.com 50. blog.de
7. tumblr.com 28. officelive.com 51. webstarts.com
8. squidoo.com 29. posterous.com 52. webspawner.com
9. tripod.lycos.com 30. rediff.com 53. twoday.net
10. blogspot.com 31. salon.com 54. moonfruit.com
11. scribd.com 32. bigadda.com 55. blogreaction.com
12. groups.google.com 33. wetpaint.com 56. getjealous.com
13. areavoices.com 34. blogspirit.com 57. freeblog.hu
14. angelfire.com 35. opendiary.com 58. journalspace.com
13. wikispaces.com 36. gather.com 59. soup.io
14. bravenet.com 37. weblogs.us 60. springnote.com
15. my.opera.com 38. blog.com 61. travelblog.org
16. multiply.com 39. blog.co.uk 62. ucoz.com
17. xanga.com 40. hubpages.com
18. yola.com 41. diaryland.com
19. blogsome.com 42. zimbio.com
20. jimdo.com 43. quizilla.teennick.com
21. webs.com 44. sosblog.com

You will find so many web 2.0 sites list in the internet, most of them are randomly added in the list (which is not working all time). Here the list of web 2.0 sites given above are handpicked list which is tested by me and our team. The given all web 2.0 sites are working. We always check and update the list on regular time periods. Whenever I updated each time I found new web 2.0 site and I do add here. And the one which is no more in work, I do exclude it from the list. So here you always find the fresh web 2.0 sites list.

So, keep visiting our website and do check the list, you will always find the new addition of web 2.0 site. This definitely going to help you in your link building. We have also list out and explained some of the best link building strategies which will help you in optimizing your website. Also check our most popular post on blogger seo tips and trickswhich having tips and tricks to optimize your website in an easy way.

If you have any suggestions or wants to add new web 2.0 websites, feel free to comment, we will update it on our list. Bookmark this page to get latest updates on high pr web 2.0 site list 2016.

Source: https://www.qdtricks.net/top-high-pr-web-2-0-web-sites-list/

Tag: Hire SEO Expert | Digital Marketing Consultant

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Best Tips to Increase Google Crawl Rate Of Your Website


Image result for Tips to Increase Google Crawl Rate Of Your Website

Site crawling is an important aspect of SEO and if bots can’t crawl your site effectively, you will notice many important pages are not indexed in Google or other search engines. A site with proper navigation helps in deep crawling and indexing of your site. Especially, for a news site it’s important that Search engine bots should be indexing your site within minutes of publishing and that will happen when bots can crawl site ASAP you publish something.

There are many things which we can do to increase the effective site crawl rate and get faster indexing. Search engines use spiders and bots to crawl your website for indexing and ranking. Your site can only be included in search engine results pages (SERP’s) if it is in the search engine’s index. Otherwise, customers will have to type in your URL to get to your site. Hence you must have a good and proper crawling rate of your website or blog to succeed. Here I’m sharing some of the effective ways to increase site crawl rate and increase visibility in popular search engines.

Simple and Effective tips to Increase Site Crawl Rate

As I mentioned you can do many things to help search engine bots find your site and crawl them. Before I get into technical aspect of crawling, in simple words: Search engine bots follow links to crawl a new link and one easy way to get search engine bots index quickly, get your site link on popular sites by commenting, guest posting.

If not, there are many other things we can do from our end like Site pinging, Sitemap submission and controlling crawling rate by using Robots.txt. I will be talking about few of these methods which will help you to increase Google crawl rate and get bots crawl your site faster and better way.

1. Update your site Content Regularly

Content is by far the most important criteria for search engines.  Sites that update their content on a regular basis are more likely to get crawled more frequently. You can provide fresh content through a blog that is on your site. This is simpler than trying to add web pages or constantly changing your page content.  Static sites are crawled less often than those that provide new content.

Many sites provide daily content updates. Blogs are the easiest and most affordable way to produce new content on a regular basis.  But you can also add new videos or audio streams to your site. It is recommended that you provide fresh content at least three times each week to improve your crawl rate. Here is little dirty trick for static sites, you can add a Twitter search widget or your twitter profile status widget if it’s very effective. This way, at least a part of your site is constantly updating and will be helpful.

2 . Server with Good Uptime

Host your blog on a reliable server with good uptime. Nobody wants Google bots to visit their blog during downtime. In fact, if your site is down for long, Google crawlers will set their crawling rate accordingly and you will find it harder to get your new content indexed faster. There are many Good hosting sites which offers 99%+ uptime and you can look at them at suggested WebHosting page.

3. Create Sitemaps

Sitemap submission is one of the first few things which you can do to make your site discover fast by search engine bots. In WordPress you can use Google XML sitemap plugin to generate dynamic sitemap and submit it to Webmaster tool.

4. Avoid Duplicate Content

Copied content decreases crawl rates. Search engines can easily pick up on duplicate content.  This can result in less of your site being crawled. It can also result in the search engine banning your site or lowering your ranking.  You should provide fresh and relevant content.  Content can be anything from blog postings to videos. There are many ways to optimize your content for search engines.  Using those tactics can also improve your crawl rate.  It is a good idea to verify you have no duplicate content on your site. Duplicate content can be between pages or between websites. There are free content duplication resources available online you can use to authenticate your site content.

5. Reduce your site Loading Time

Mind your page load time, Note that the crawl works on a budget– if it spends too much time crawling your huge images or PDFs, there will be no time left to visit your other pages.

6. Block access to unwanted page via Robots.txt

There is no point letting search engine bots crawling useless pages like admin pages, back-end folders as we don’t index them in Google and so there is no point letting them crawl such part of site. A Simple editing on Robots.txt will help you to stop bots from crawling such useless part of your site. You can learn more about Robots.txt for WordPress below:

7. Monitor and Optimize Google Crawl Rate

Now You can also monitor and optimize Google Crawl rate using Google Webmaster Tools. Just go to the crawl stats there and analyze. You can manually set your Google crawl rate and increase it to faster as given below. Though I would suggest use it with caution and use it only when you are actually facing issues with bots not crawling your site effectively. You can read more about changing Google crawl rate here.

site crawl rate

8. Use Ping services:

Pinging is a great way to show your site presence and let bots know when your site content is updated. There are many manual ping services like Pingomatic and in WordPress you can manually add more ping services to ping many search engine bots. You can find such a list at WordPress ping list post.

9. Submit your site to online Directories like DMoz etc.

Directories are proved to be very beneficial in driving traffic from search engines in large amount. Since Technoarti and DMoz are considered as authoritative & active directories, bots will come to your site by following your site listing pages on such directories.

10. Interlink your blog pages like a pro:

Interlinking not only helps you to pass link juice but also help search engine bots to crawl deep pages of your site. When you write a new post, go back to related old posts and add a link to your new post there. This will no directly help in increasing Google crawl rate but will help bots to effectively crawl deep pages on your site.

11. Don’t forgot to Optimize Images

Crawlers are unable to read images directly.  If you use images, be sure to use alt tags to provide a description that search engines can index.  Images are included in search results but only if they are properly optimized. You an learn about Image optimization for SEO here and you should also consider installing Google image sitemap plugin and submit it to Google. This will help bots to find all your images and you can expect decent amount of traffic from search engine bots, if you have taken care of image alt tag properly.

Well, these are few tips that I can think of which will help you to increase site crawl rate and get better indexing in Google or other search engine. A last tip which I would like to add here is, add your sitemap link in the footer of your site. This will help bots to find your sitemap page quickly and they can crawl and index deep pages of your site from sitemap.

Do let us know if you are following any other method to increase Google crawl rate of your site? If you find this post useful, don’t forget to tweet and share it on Facebook.

Source:  http://www.shoutmeloud.com/top-10-killer-tips-to-increase-google-crawl-rate.html

Tags: Digital Marketing Consultant | SEO Expert India

Everything You Need to Know About On-Page SEO


Everything You Need to Know About On-Page SEO

It’s a noisy marketplace. How are you optimizing your online presence to make your voice heard? It starts with ensuring you are up to date on on-page SEO basics to provide peak performance for your website and visibility for your target audience.

Over the past few years, the on-page “rules” have changed drastically as Google tries to ensure they’re delivering the best results. Now, a standard search result page shows pages that don’t necessary have the exact match query—or keyword—in their title tag or meta description.

Now, we’re dealing with ranking algorithms that include Hummingbird, Panda, Rankbrain and semantic importance within the page. Google is getting smarter. Your on-page strategies must be too.

What is On-Page SEO?

If you type “on-page SEO” into Google, Moz will tell you—through a featured snippet—it is “the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.”

It takes into account all aspects of the webpage that, when added together, will improve your rankings in the search results. As Google becomes more sophisticated, one of the major factors influencing on-page optimization is relevance. How relevant is your page to the query? That’s how you have to think when you’re developing the page.

Think of these tasks as a benefit to your end user. You have about eight seconds to influence a visitor to interact with your website. The more interaction and engagement, plus the longer your users stay on the site, the better their experience.

If you put effort into these categories and strategies, you’ll see a boost in traffic and a rise in your search presence. Once you understand everything that goes into your on-page SEO efforts, conduct an analysis of your site to see how the anatomy of your page is performing.

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Meta Tags

Perhaps the most vital aspect of your on-page SEO efforts is the implementation of tags. Some are not as useful to SEO as they once were, but if written and utilized optimally, will improve your traffic.

Meta tags are used to provide search engines with information about your page. To achieve high rankings, it has to do with relevance and user satisfaction, but including custom meta tags will influence users and increase your click-through-rate.

Title Tags

There are multiple tags on your page. The most important is your title tag. The title is what users see in the search engines for both organic results and paid ads, and the words that appear at the top of each tab in your browser.

The title tag outlines what the page is about. When ranking web pages for particular queries, Google looks at the title tag and compares that to the rest of the content on the page.

If you’re working in HTML, the code for the title tag looks like this:

<title>Everything You Need to Know About OnPage SEO</title>

However, the WordPress SEO plugin by Yoast allows you to create a custom title tag within the platform. Keep your title tags descriptive and short. Google recently increased the character limit for page titles to 70 characters before showing ellipses.

Best practice is to ensure you stay below the character limit so your titles display properly. You can use Snippet Optimizer to simulate how your title and meta description will appear in SERPs.

snippet-optimizer-on-page

Use your title tag to stand out from your competitors, appealing to your visitors. Make sure all the pertinent information is included, including your keywords and location for local businesses.

While it’s recommended to use your core keyword within the title, Google is shifting toward relevance and semantics in the results. Users aren’t blindly clicking on the first result, reading the titles and descriptions to find the best answer to their query.

Meta Descriptions

The meta description conveys what users will find on the page. While not a direct ranking factor, search engines read the meta descriptions to determine the page’s topic and the audience that will find value.

A well-written meta description can generate a competitive advantage in the search results, creating a higher click-through rate with a greater chance of conversions.  While there is a possibility that Google will omit the custom description and pull an excerpt of the content on the page, it is recommended that you fill in the meta description for every page of your site.

The best way to check which pages are missing a meta description is to run your website through Screaming Frog’s SEO Spider. It shows you every URL under your domain, the meta description, and its length.

Earlier in 2016, Google extended the length of descriptions for both desktop and mobile. For desktop, users will see up to 200 characters, while on mobile they’ll be shown up to 172 characters. To appeal to users on both devices, keep your description between 165 and 175 characters.

Clearly outline what users will find on the page. Add your brand name and sprinkle in a keyword or two if they don’t sound forced. Think about synonyms and other terms that will get the point across.

This is the first interaction many visitors have with your brand. Make it welcoming.

Think of the meta description as your organic ad text.

Tell users what’s in it for them to click through to your site. Include an offer or call to action to entice a click. You’ll also see some websites show multiple site links to direct users to the page they’re looking for. My company, 1SEO.com Digital Agency, has multiple pages you can click on to find out more about the agency.

1seo-site-links

To find success and steady traffic to your site, it starts with your title and meta tags. Once you get the clicks, it’s up to your user experience and quality content to maintain engagement.

Heading Tags

Your landing page or blog should include multiple heading tags, from the h1 down to a potential h6. The most important is the h1. You should never have more than one h1 tag on any page. Include multiple h2’s or h3’s as users scroll down the page. These are used as subheadings.

Use the headings to represent the different sections of the page. You’ll notice the impact from both an SEO standpoint and a usability standpoint.

headings-on-page

SEO Factors

As an SEO factor, complementing the title of the page with the words used in your heading tags should provide users with a clear view of what the page is about. The search engine algorithm compares the section of content underneath each heading tag to establish relevancy.

Your headings should be used to structure the page. Make sure the content supports the heading.

The primary keyword of the page should be included somewhere in your h1 tag. Avoid skipping the h1 on a page, as it lets both your visitors and Google understand its subject. Many blogs, especially those in WordPress, automatically include the title of the blog post as an h1. Make sure to look at the HTML version of the page to ensure the h1 tag is present.

When it comes to headings, there are factors you want to avoid to maintain your presence in the search engines, notably stuffing unnecessary keywords in the tags.

Don’t use the same h1 tag on multiple pages of your site. This can have harmful effects on your SEO as Google won’t know which page to rank for a query containing that heading.

The Yoast SEO plugin on WordPress helps you understand how strong each page is. It analyzes on-page factors to help ensure your page is fully optimized. An added benefit, it alerts you of any issues with the page title, meta description, headings, images, content, and more.

Usability Factors

For landing pages and some blogs, keep in mind that your users are not reading the entire page. They’re scanning and browsing quickly, looking for a section that answers their questions or provides value.

Headings and subheadings split up the page, making the presentation look cleaner.

Subheadings help users navigate throughout the page. If you’re changing the subject or discussing a different aspect of the service, use h2s. If you break it down further and need a sub-sub-heading under an h2, use an h3 tag.

Headings should not be overlooked. They hold more weight on the page than a standard paragraph <p> tag or a bolded word. Always be sure to keep your readers in mind when writing headings. They shouldn’t sound—or read—like your forcing a keyword for the sake of further optimizing the page.

URL Strings

When it comes to writing URL strings, they should be short, concise, and easily readable. How can we create the perfect URL string?

When analyzing the length of URLs, Ahrefs found that shorter URLs tend to rank better. The study looked at the length of the URL and a number of folders. They counted each root domain as one folder, and each backslash after the root as another folder.

The report concluded that URLs with fewer folders tended to rank better, as well. Rand Fishkin of Moz said more folders can “create a perception of depth for both engines and users, as well as making edits to the URL string considerably more complex.”

From interior product or service pages to blog posts, the way we write URLs is an SEO practice that you must consider. Each word in your URL should be separated by a hyphen (-) and not an underscore (_).

When you have two pages displaying almost the same content or information, set up a 301 redirect or canonicalization tag (rel=canonical) to the stronger page. This avoids duplicate content and shows Google which page to rank.

Keep your URL short. The shorter the URL, the easier it is to share or embed while creating a better user experience. You want your readers to quickly identify what your page is about without seeing numbers, categories, symbols, or a mixture of everything included in the string.

Utilize your primary keyword in the URL. Like other factors of on-page, don’t let your URL string sound unnatural or forced with keywords. Try to make it around five words, clearly outlining the information your users will find.

Don’t leave your visitors left wondering what’s on the page before they click. The title, meta description, and URL should make it clear.

User-Friendly, Authoritative Content

As Google crawls your page, they’re looking to match user intent. Your content should clearly explain what product or service you’re offering, or the exact topic of your blog.

The internet is cluttered with content, and it’s important that you ensure yours is unique. One of the most common sayings you’ll hear in the world of SEO and content marketing is “content is king.” In fact, SEO and content marketing do a lot of overlapping.

They complement each other. Content involves the use of words—keywords—and writing for human value while still appeasing the search engines. This is what makes the foundation of SEO and the vast majority of your on-page.

Think of content as having a conversation with your readers. Are they going to be interested or entertained? Or are they going to be bored and leave your site?

When you create content, it must prove you’re an authority in your field. The best content speaks directly to your customers, shows them the value you offer and entices them to read further or contact your company.

To improve your on-page and SEO to increase your traffic, content must solve a user’s problem while being well-written without spelling or grammatical errors. Be careful not to run into any problems by failing to adhere to the major Google algorithm updates.

Be Aware of the Google Algorithm

To help weed out the websites that achieved high rankings with spammy, keyword stuffed, and thin content, Google unleashed the Panda algorithm in February of 2011, updating it regularly. If you still have low quality and thin content, your website won’t be found online.

Jennifer Slegg wrote an informative and definitive guide to understanding the Panda algorithm. She quotes a Google spokesperson as saying, “At the end of the day, content owners shouldn’t ask how many visitors they had on a specific day, but rather how many visitors they helped.”

Now, Panda is a core ranking signal, and you’ll receive a boost in rankings if you are consistently meeting the expectations of your users. While continuing to roll out and update, make sure you focus on creating quality content that is optimized for a high-volume keyword and is written with the user in mind.

As we move into the age of artificial intelligence, SEOs and marketers have been trying to figure out the effects of Google RankBrain. The machine learning system was implemented around the spring of 2015, and has become the third highest ranking factor.

Search Engine Land answers frequently asked questions regarding RankBrain, where they attest it is part of the Hummingbird algorithm. The main point you have to consider, which has been said time and time again, is to write in natural language. That’s the best way to “rank” under RankBrain.

In the article, Danny Sullivan says, “RankBrain is mainly used as a way to interpret the searches that people submit to find pages that might not have the exact words that were searched for.”

RankBrain was put into place to help determine how to rank queries there is no historical data for. It has since evolved and is used in almost every query to affect the rankings of most searches, so be sure to optimize your contentfor the ranking signal!

For best practice, answer user’s questions in the least amount of time as possible. Google is garnering the ability to learn user intent and return the best results, especially with the rise of voice and natural language searches.

Look at the long-tail queries and use a conversational approach to your content. While keywords play a significant role with your on-page SEO, Google is using semantics more and more to deliver the best user experience.

Keyword Targeted Content

While you must maintain a user-friendly and authoritative tone, the focus keyword is still of vital importance. Like with your meta tags, you will either outline meta keywords for a product or service page that is targeting multiple queries, or a single focus keyword for blogs.

All of this is available in WordPress pages and posts. But why is targeting a keyword important? Using them correctly will directly affect the return on your digital marketing investment. The more you understand about keywords, the better you will strategize with your marketing.

Always make sure you’re providing the most value for your brand by targeting keywords that have search volume.

To get the most of your on-page, perform keyword research and be confident your company can convert for the targeted terms. There’s nothing worse than appearing first in the results for a query that leads to zero conversions.

Use Google AdWords Keyword Planner to see search volume, or analyze what your competitors are targeting with SEMRush. The Keyword Planner offers you similar variations of your keyword that you can include on the page for further optimization.

Through content marketing, employ keywords strategically.

Think about the types of keywords and what will work best for your company.

  • Informational Keywords: A term like “on-page SEO” when a user wants to learn more about a topic.
  • Transactional Keywords: Words targeting users looking to buy a product or service. Typically include adjectives like “best” or “top” and are more long-tail.
  • Location-Based Keywords: When users are looking for a local business or physical location.

To determine the relevance for a particular query, Google looks at LSI keywords, or synonyms for the searched keyword. LSI stands for Latent Semantic Indexing, determining patterns within the terms, topics, and concepts of a page.

When writing long-form content, you can include LSI keywords more naturally. According to Bruce Clay,

“In latent semantic indexing, Google sorts sites on the frequency of a variety of terms and key phrases linked together instead of on the frequency of a single term.”

The content shouldn’t have just one focus keyword. Your goal with on-page SEO should be to rank for all synonyms and related queries.

Back to the term relevancy. Though your focus keyword may have 50,000 monthly searches, your page can rank higher for the similar query that only has 1,000 monthly searches.

Write content that will drive traffic from many related queries. The goal is to generate clicks and use the factors of your on-page to increase conversions.

Internal Links and Outbound Links

Links carry the most weight in your SEO. Earning links from quality sources and authority sites strengthens the domain, while linking internally throughout the site benefits the user experience and enhances your SEO.

The actual practice of earning links is part of your off-page SEO strategy. Use additional content marketing, email outreach, and other creative ways to build links back to your site. Backlinko has published an all-inclusive guide to link building that offers value when you’re starting your link building campaign.

Focusing on the page, internal linking to other pages of your site will strengthen the keywords and enable Google to determine where to rank a particular keyword. Linking internally—between service pages and blogs—helps improve the crawlability of your site, showing Google the site’s most important pages.

If you include a new link on your homepage, it becomes easier for Google to see that you’ve updated your site with fresh content than crawling the entire site for the new material.

The benefit of internal links is giving your audience further options to stay on your site. The more engagement to relevant pages, the more Google takes notice. Don’t put an internal link in every sentence, but include multiple links per page to bolster your SEO.

Optimize Your Images

When you’re adding images to the page, it benefits the user experience. But, you can also help your SEO strategy by optimizing the image. Make your top targeted keyword the alt text and create a title that is unique, but stays applicable to the image. The featured image of this article has a unique title and the alt-text of what this post is about.

img-alt-screenshot

Optimizing the alt tags gives Google another indication of what your page is about. The alt tag should be used to describe what’s on the image, so we’re back to relevance again. It won’t make sense to have a picture of a Hummingbird with the alt tag “panda.”

Here’s the value of the alt tag. Think about when the image won’t load, what will the user see? The alt tag. Don’t stuff your keywords into alt tags. Make sure they fit with the image and make the picture relevant.

As Yoast says, “The image should reflect the topic of the post, or have illustrative purposes within the article, of course.”

Images play a crucial role in conversions. For SEO purposes, make sure they’re scaled correctly. The larger the image, the longer your page will take to load. Scale the image appropriately and make sure it shows in the smallest possible size.

We’re living in a visual world, and while content is the most important, make sure your images are capturing attention, as well.

Mobile Responsive

For your page to be found relevant and your on-page SEO to improve, your website needs to be mobile-friendly and responsive in 2016 and beyond. Responsive websites provide the same experience with your brand no matter what device they’re using.

There are multiple benefits to making your website responsive and appeal to mobile users. You’ll see a positive ranking signal thanks to the 2015 Mobile Algorithm Update that continues its aim to provide the best results.

Over 50% of users are spending their time browsing and searching on mobile devices over desktops. Use the Mobile-Friendly Test Tool to understand how a Googlebot is viewing your page.

To continue to provide users with the fastest and best experience, Google started showing Accelerated Mobile Pages (AMP) in the search results. Mainly beneficial for news outlets and articles, these pages load instantly and are easily identified with a lightning bolt symbol. The faster the load time, the more appealing it is for mobile users. You can learn all about AMP and its impact on your SEO in this article by Search Engine Journal staff member Anna Crowe.

Remember that when users access your website or blog, chances are they’ll be on their mobile device. You can check to ensure your website is mobile friendly through Google’s test tool. If your site is not mobile-friendly, Google will outline what you can do to fix the issue.

You’ll satisfy your customers with its functionality, making your website more relevant.

Site Speed

sej-site-speed

In today’s technology age, speed is essential. We don’t want to wait. If a page isn’t loading right away, we find another website that will. Are you helping or hurting your user’s experience?

Nearly half of all mobile users will leave a site if it doesn’t load within 3 seconds. Backlinko.com found that fast-loading websites are significantly more likely to rank in Google.

Keeping visitors happy increases your conversion rate. According to an infographic from Kissmetrics, 58% of mobile users expect your mobile site to load as fast, if not faster, than the experience seen on a desktop.

Optimize the site and take care of underlying factors that will shed some seconds off the page load time. Look at your site and see if there is anything slowing down the speed.

  • Leverage Browser Caching
  • Optimize Plugins & Images
  • Use GZIP Compression
  • Switch to Faster Hosting
  • Clean Up HTML & CSS Coding
  • Eliminate Ads
  • Minimize Redirects

According to a report from Radware, image compression and optimization are vital factors in the speed of your website. The study says that images hold 50 to 60% of the total weight of the page. If your image files are too large, they could be dragging down the site’s performance.

There are tools you can use to ensure the performance of your site is up to your—and your visitors—standards. If you have a Google Analytics account, you can look at your site speed under the “Behavior” tab in the left sidebar.

Other tools that provide performance tips and feedback on page speed, along with suggested fixes, include:

The faster your website loads, the more engagement you’ll receive. Once all other on-page SEO factors are in place, focus on minimizing the load time. Your customers will prefer your site to others.

The Perfectly Optimized Page

From the top down, make the use of your website seamless. From the appearance of the page to the backend technical aspects to the optimized meta information, the perfectly optimized page incorporates all aspects.

Digital marketing is about communicating with your audience. Guiding them to make a decision while educating yourself on what aspects are benefiting your search presence. It boils down to this:

  • Relevance
  • Quality Content
  • Properly Written Meta Tags
  • Links
  • Marked Up Structured Data

Ensure you’re providing Google with the right signals. Implement custom meta tags, title tags, headings, and always write quality content. Provide your visitors with the information they want, and learn how they interact with your site through analytical tracking.

That goes into the technical side of SEO, away from the techniques and optimization strategies included on the page.

When everything is in place, look into your Google Analytics and Google Search Console (Webmaster Tools) to see how your site is performing.

As search engines cache and crawl your page, are they running into any crawl errors? This could hinder your performance. Crawl errors include broken links, dynamic pages, 404s, errors in the robots.txt files, sitemap errors, and more.

Using some of the SEO tools and resources I have outlined in SEJ’s Beginners Guide to SEO, you can test the performance of the site and see if you have any crawl errors. This means that some pages are not accessed easily by the search engine bots. Google lets you address and update the health of your entire site.

Your goal is to generate conversions. Implementing these on-page SEOtactics will set a strong foundation that informs Google and entices your users.

The perfectly optimized page creates a memorable user experience and strengthens your brand. 

It will increase traffic, improve your search engine rankings for the most relevant keywords to your business, and drive leads. Do you have everything implemented for the perfectly optimized page? How are your results?

Image Credits

Featured Image: Image by Gregory Dyson. Used with permission.
In-post Photo #1: bakhtiarzein/DepositPhotos.com

In-post Photo #2: Image by Gregory Dyson. Used with permission.
In-Post Photo #3: Image by Gregory Dyson. Used with permission.
All screenshots by Ryan Clutter. Taken September 2016.

Resource: https://www.searchenginejournal.com/everything-need-know-page-seo/173577

You Should Must Ask 10 Questions Before Hiring An SEO Consultant


 

http://www.youtube.com/watch?v=Ffbs5M3Fd5s

 

Hiring An SEO Consultant

If your website doesn’t show up on the first page of search results on Google, Bing or Yahoo, your potential customers might not even know you exist. Better search engine visibility can be critical to boosting visits to your website, which can lead to increased brand awareness and higher sales and profits.

But what if you lack the time and technical expertise to improve your site’s search engine ranking? It might make sense to hire an experienced, reliable search engine optimization (SEO) consultant.

Here are 10 essential questions to ask when considering prospective SEO consultants:

1. May I have a list of current and past clients?

A reputable SEO consultant should be open to sharing a brief list of current and former clients and his or her contact information, says Vanessa Fox, author of Marketing in the Age of Google (Wiley, 2012) and founder of Nine By Blue, a Seattle-based SEO software provider.

These references can help you gauge how effective the candidate is, as well as verify that the person did indeed work on specific SEO campaigns. Clients may not provide specific analytics, Fox says, but they should be able to at least tell you if they saw a positive impact on their search ranking, especially in conversions and in gaining an audience, as a direct result of the consultant’s efforts.

2. How will you improve my search engine rankings?

Steer clear of SEO consultants who won’t freely discuss their methods in detail, cautions Rand Fishkin, founder of Moz, a Seattle-based internet marketing software company and co-author of The Art of SEO(O’Reilly, 2012). They should explain the strategies they would use to drive up your website’s search engine ranking, as well as estimate how long it could realistically take to achieve the SEO campaign goals you agree on.

Make sure the candidate’s proposal includes an initial technical review of your website to weed out any problems that could lower your search engine ranking, including broken links and error pages. Consultants also should provide “on page” optimization, a process to make your website as search engine friendly as possible. It involves improving your website’s URL and internal linking structure, along with developing web page titles, headings, and tags.

Also, ask consultants if they provide “off page” SEO strategies to raise awareness of your content on other websites, often via blogs, social media platforms, and press releases.

3. Do you adhere to search engines’ webmaster guidelines?

You want a consultant who strictly abides by Google’s publicly posted webmaster best practices, which specifically prohibit 12 common SEO tricks, including automatically generating spammy content and adding bogus hidden text and links. If a candidate doesn’t follow those guidelines, your website could be relegated to a dismally low search results ranking. Or, worse yet, Google could ban it from search results altogether.

Bing and Yahoo also post webmaster best practices that consultants should confirm they follow.

4. Can you guarantee my website will achieve a number-one ranking on Google, Bing and Yahoo?
If the candidate answers yes, Fox warns, “Turn and run in the other direction as fast as you can.” Although it’s impossible to guarantee a number-one ranking on any search engine, she says, some unethical SEO consultants do make such bogus guarantees.

Consider it a red flag if the candidate claims to have an insider relationship with Google or any other search engine that will get you priority search results in rankings. Only Google, Bing, and Yahoo can control how high or low web sites appear in their search results.

5. Are you experienced at improving local search results?

Appearing in the top local search engine results is especially important to small brick-and-mortar businesses trying to attract nearby customers, Rand says. You’ll want a consultant who has expertise in local SEO techniques.

If your website is optimized for what’s known as “local SEO,” it should appear when someone nearby is searching for keywords that are relevant to your business. To achieve that, a consultant should add your business’s city and state to your website’s title tags and meta descriptions, and get your site listed on Bing, Google and Yahoo’s local listings, which are online directories of businesses that cater to a specific geographical area.

6. Will you share with me all changes you make to my site?

Search engine optimization will most likely require a number of changes to your existing web page coding. It’s important to know exactly what adjustments the consultant plans to make and on how many web pages. If you would like the candidate to get your permission before accessing and altering your website code, be sure to say so.

For example, will consultants add new title tags to your existing HTML code or modify the existing ones? Will they provide additional copywriting content highlighting your products and services to beef up the number of visible, on-page keywords relevant to your potential customers? And do they plan to redesign all or some of your website navigation or add new pages to your site?

7. How do you measure the success of your SEO campaigns?

To gauge the success of SEO efforts, you must track exactly how much traffic is being sent to your website and where it is coming from. Consultants should be experienced in using Google Analytics to track improvement in your site’s search engine rankings, the number of links from other websites driving traffic to yours, the kinds of keywords searchers use to find your site, and much more.

Be sure to ask how often they plan to share this important analytics with you and how they would use the data to continually improve your search engine rankings and website traffic.

8. How will we communicate and how often?

SEO consultants’ communication styles and customer service standards vary. You need to find someone whose approach best fits your needs. Ask if the candidate prefers to talk in person or via phone, Skype, texting or email. And find out how often will he or she reach out to you with status updates.

9. What are your fees and payment terms?
You need to know how much you’ll be charged, of course, and also whether the consultant gets paid hourly, by a retainer or by the project. Project-based payments are the most common in the SEO consulting industry, and they can vary widely, depending on a project’s size and complexity. Most contract projects ranged between $1,000 and $7,500, according to Moz’s 2011 pricing survey of more than 600 SEO firms.

The study also found that the most common retailers ranged between $251 to $500 a month on the lower end and $2,501 to $5,000 a month on the higher end, while the most common hourly rates ranged from $76 to $200. Fox said consultants who specifically serve small businesses often charge less per month and hour.

Other important payment-related questions: How often are invoice payments due — every 30, 60 or 90 days? Is there an interest charge for late payments?

10. What happens when we part ways?

When your contract expires or if you terminate it early, you should still maintain ownership of all of the optimized web content you paid the consultant to provide, Fox says.

Accordingly, you’ll want to make sure the contract states that when you part ways, consultants will not change or remove any of the content they added, modified or optimized on your behalf. You also should ask consultants whether they charge any fees for early contract termination and if so, to specify them in the contract. Request A Free Quote

Resource:- https://www.entrepreneur.com/article/227229

10 Useful Tools to Craft Beautiful Graphics for Social Media


draw

Visuals are the currency of sharing on social media. Text-only updates can only convey so much and get so far. Here are 3 stats that prove the worth of creating graphics.

First, 66% of all social media posts are or include images.

Second, forget native visual platforms, like Instagram and Pinterest, that allow photo sharing. In 2013, Facebook became the largest photo sharing website, with its users uploading 350 million photos every day.

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Third, use of images was rated as the most important social media optimization tactic, in a 2014 survey by Adobe and Software Advice.

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And, it’s not just limited to social media…Content with relevant visuals also gets 94% more views than content without. Even social media platforms now focus on images in their redesigns.

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It’s clear:

Social media users love to interact with visual posts. But, there’s one challenge many marketers might face in incorporating visuals in their content marketing…

Designing compelling graphics, on a shoe-string budget, without hiring any external help.

About 5 years ago, small business owners could have said this was a serious problem. They might have needed to wrestle with Photoshop and other graphic designsoftware.

Now, we’ve got a plethora of amazing tools and resources that allow us to craft stunning graphics in a flash.

In this post, I’ll introduce you to 10 awesome image tools.

Ready to find your creative side?

Let’s go.

1. Pablo

This is a free image creation tool by the brilliant Buffer team. With it, you can craft social media-friendly images super fast.

You’re given access to 25+ stylish fonts, 600k+ searchable images and a variety of sizes to suit different social media platforms.

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You can choose from a range of templates and filters and also upload your own image/logo and add text and quotes.

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Once you’re done, the tool allows sharing on social media platforms, adding the post to your Buffer queue and downloading the graphic.

If you’re surfing the web and like a particular quote/image, then Pablo also has aChrome extension that you can download here. Once you hover over an image, you’ll see a Pablo icon in the bottom right corner. Clicking on this icon will open the Pablo dashboard, in a new window.

image01

The best part is that you can access all of these features without even logging in. Here’s a quick 30-second tutorial for Pablo 2.0, released by Buffer in October, 2015.

2. Canva

The next graphic design tool I would recommend adding to your armory is Canva. It’s another simple drag-and-drop tool for non-designers with complete customization options.

It has a range of templates, even beyond social media. You can craft blog graphics, cards, posters, presentations and other types of images.

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And, if you want to design an image with custom dimensions, Canva also allows you to manually enter the height and width. It’s useful for designing your blog images to match your exact blog width.

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Again, the tool allows you to search for images, through its search tab (in the sidebar). But, you can also use its shapes, frames, icons, charts and more.

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Canva also allows you to add your own text, upload your own backgrounds and even purchase photos (typically for $1) within the platform.

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On picking an element from the sidebar, you’ll see it on the right side of the canvas. Then, it’s easy to change the color/size of your image with simple drag and drops.

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It’s possible to create professional images, like the one below, in 5 minutes with Canva.

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I show more nifty ways of using the tool for designing custom images here.

Overall, it’s a great tool that allows a bit more customization and functionalities, beyond just social media templates (unlike Pablo).

3. Skitch

Want to focus your audience’s attention on the specific aspect of an image? Or, would you like to take screenshots in a how-to tutorial that you’re writing?

Then, Skitch is the perfect tool.

It can mark-up your photos, snap webpages and make notes on them, as well as allowing you to annotate PDFs. I use Skitch regularly for many of my posts.

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It’s free to download and use (it’s also called Evernote Web Clipper).

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The tool also allows you to pixelate elements from your images. And, it has a few annotation features that come up in the right sidebar.

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The tool also has a browser extension that you can download from here and access across all of your devices.

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If you want help getting started with the tool, Evernote has a knowledge base of short tutorials for all devices. Here are the Mac tutorials.

4. Easel.ly

I’ve mentioned the effectiveness of infographics numerous times on my blogs. The demand for infographics has jumped tremendously, in the last few years.

image21

They are a great way to convey complex information to your audience, in an easy-to-digest and visually appealing manner.

I’ve leveraged infographics to ramp up the traffic numbers on all my blogs. At KISSMetrics, I generated over 300,000 visitors a month using them. They are also a great resource to generate contextual backlinks.

The foundation of the guestographic method, by Brian Dean, is based on them.

Why should you care?

Because it can boost your organic traffic by over 900% in 6 weeks.

image13

Alright…

Now that you feel pumped to create infographics, there’s one MAJOR challenge you’ll need to overcome…

Designing skills.

Crafting visually appealing infographics will require much more than research, data and compelling content.

If you’re design-challenged, like me, then you might opt to hire a professional designer. But, even one infographic might set you back $500.

If you’re on a tight budget, an easier solution is using a simple drag and drop tool, like Easel.ly.

Here’s a short video introduction of the tool.

Sure, you might not be able to create the highest quality graphics. But, fairly decent ones are easy to design with the thousands of templates that they provide.

It has over 300,000 users that have crafted over 4 million graphics. After creating a free account, here’s a sample of the templates that you’ll get.

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You can customize the template as needed – adding text, icons, objects, charts and the like. Easel.ly can help you design a decent quality infographic within 30 minutes.

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Alternative: Piktochart

This is another handy infographic creation tool with pre-made templates. It allows you to export graphics in HTML format and embed them on your website. Here’s an infographic, summarizing how to use Piktochart to create an infographic (created in about 7 minutes).

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5. Over

The smaller screen has become an inherent part of our daily lives. And, we’re well past the mobile screen tipping point.

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So, it’s essential to introduce you to a mobile application that turns your smartphone into a full-fledged design studio.

Meet Over…

Over is a mobile app, available on both Google play and the App Store, with robust image editing features. It allows you to customize colors, fonts and add text. You can even install a new font, as long as you’ve got the license for using it on other computers.

If you’re a serious Instagram marketer, then the app can come in very handy. You can transform your inspirational and thought-provoking quotes into appealing social media images.

Here’s an example photo from the Over Instagram account.

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Over recently released their third version. Here’s a video walkthrough of its powerful features.

https://player.vimeo.com/video/140797990?color=fbd424&title=0&byline=0&portrait=0

6. Pixlr

Pixlr is a family of photo editing tools. It has a web app, a mobile app (both Android and iOS) and a desktop tool to “make every moment beautiful, wherever you go.”

It allows you to upload your own image and add effects, layers, filters, text and borders on them. Its interface is similar to other popular photo editing tools, like Photoshop and Gimp. You’ll also see many features, from common desktop graphic design applications.

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Its plus point is that it’s fairly intuitive and easy-to-use (drop-down scroll) for the set of advanced editing functionalities.

If you find its advanced editing features intimidating, you can explore a few tutorials here.

If you’re only looking for a quick polish of your image, then use Pixlr Express for one-click fun changes.

7. Smush.it

While articles need to have visuals, to get more shares on social media…

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More images also equate to higher site file sizes and increase the page load time.

And, guess what slower speed brings with it?

That’s right…

Lower user satisfaction and a certain decrease in your sales.

Even a 1 second delay in page response can result in a 7% reduction in conversions.

Obviously, we don’t want that. That’s where image optimization comes into the picture.

WP Smush is a WordPress-based plugin you can use to scale down and compress your images – without compromising their quality.

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So, how does the plugin whip its magic wand?

When you upload an image, it scans the image, cuts the unnecessary data and scales it. You just need to set up automatic smush.

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And, what about the already existing images?

It has a bulk optimization feature to smash all of your WordPress media library images in a single run (50 attachments at a time).

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If you’re really worried about losing quality, the plugin also allows you to store a backup of your un-smushed images for restoring later.

Alternative: EWWW Image optimizer plugin does the same thing for WordPress websites.

If you aren’t on WordPress, you can try the free image optimizer tool here.

8. The Noun Project

I’ve already shared how some of the above tools allow you to integrate icons inside your visuals. But, I want to give you a separate library for searching icons – The Noun Project. It allows you to search for a keyword and returns little icons that are free to use.

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You’ll need to attribute the icons with the free version or buy a monthly subscription at $9.99 and use as many icons as you like. If you’re looking to buy just one icon, then it will cost you $1.99.

Most people discount icons and go for full-fledged images. But, icons are heavilyunderused. If you’ve read my advanced internet marketing guides, you’ll notice that I’ve spilled them across the content.

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9. Pattern Library

Do you want a repeating pattern as a background for a social media post?

Then, Pattern Library is a great resource for free and colorful backgrounds shared by talented designers.

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Since they are repeating patterns, you can tile and expand the photos to any size.

If you’re a designer, the library even accepts contributions.

10. Pictaculous

Sharing images on social media is one thing. But, if you’re also willing to understand a bit about color suitability, then Pictaculous is the tool for you.

The tool was created by the cool folks at MailChimp. It allows you to upload an image and tells you the colors that you should use for the background, text, icon and frames.

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The tool generates a color palette, after studying your image. Here are the results it showed for the cover image of my LinkedIn Ads article.

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You can email the suggestion to yourself or download the Adobe Swatch File.

Conclusion

Creating stunning graphics was rather difficult 5 years ago. You had to beat your head against the wall while trying to learn feature-rich tools, like Photoshop, for designing graphics.

Not any more. I’ve covered 10 tools in this article that are easy to use. You can publish your first design within half an hour (or less). And, with social media posts getting increasingly visual, creating more graphics to share your message is the least that you could do.

Are there any other tools that you regularly use in designing graphics for social media? I would love to hear about them in the comments below.

Resource:- http://neilpatel.com/2016/09/19/10-useful-tools-to-craft-beautiful-graphics-for-social-media/

Hire SEO Expert in Delhi to promote your business.

6 Tools to Develop an Outstanding Social Media Marketing Strategy


6 Tools to Develop an Outstanding Social Media Marketing Strategy

In today’s technological world, it seems that social media dominates everything. This can make it difficult for a company to stand out. Big companies, as well as smaller companies and entrepreneurs, will be all over social media, trying to gain the attention of customers. All of this can make it harder for the less social media-adept companies to get a foothold among their competitors.

Related: Social Media Marketing

All of these companies want to get in on the social media craze and use it to their advantage, to advertise and market themselves to all the users out there. But there are so many different social media channels out there, and so many different ways to market on social media. What can a company do to make themselves stand out among the crowd of other companies on social media? What strategies are there they could use?

1. Twitter.

Twitter is a very popular social media channel. It’s a great way to build a following and keep in contact with your customers. However, it can be tricky as it limits your posts to 140 characters, and it’s fast-paced. It’s demanding in that it requires constant communication with your followers. If you can handle that, one way to stand out on Twitter is to send a thank you any time your company gets mentioned. Try to respond to questions the same day, or within the hour if possible.  Add symbols and emoticons for a fun twist to your posts as a way to cultivate interest in your posts while also making them shorter and easier to read.

Related: 4 Keys to Marketing on Twitter

2. Facebook.

Facebook recently changed up their algorithms, so brands are getting less exposure. This makes it more important for them to stand out. One way for this is to make short and simple posts. Longer posts tend to not perform as well. Also, asking questions rather than making statements tends to increase interaction.

Pinning posts is also a good tactic, especially for drawing attention to current specials or important information. Experiment with Facebook ads, too.

Related: How to Reach Your Target Market on Facebook

3. Images.

Use images when you can. It doesn’t matter what it is — a photo of a favorite celebrity, a pretty landscape, a cute animal, a colorful infographic or a fun GIF. A photo or animation will catch the eye and more than likely make them stop browsing long enough to look. It will also help with your SEO optimization. Videos also work well for this.

4. Content.

Content is king. Remember that. Once your image has caught their eye, the viewer will be looking for the content behind the photo. What they read will determine if they click through. So provide content that will make them want to click. Be sure to keep your target audience in mind when creating your content. What will catch their attention? What are they looking for from you? What answers can you provide to their questions?

Related: When, How and Where to Promot Your Content on Social Media

5. Build a community.

Don’t just look for followers. Build a community with them. Put some personality and humor into your brand with your posts. You want to be “social”, after all. That means you need to entertain your followers once in a while. And remember to converse directly with your followers. Interact with them. Like and respond to their posts. Retweet them. And ask them to interact directly with your posts.

Related: Here Is How to Boost Your Social-Media Following

6. Campaigns.

To keep your audience engaged, you need to be engaging as well. One way to do that is run cross-channel campaigns on all your social platforms. But while anyone can run a contest or campaign like this, to stand out you need to make yours have a charitable, inspirational, or emotional component to it — something that will tug at the heartstrings of whoever is reading about it. If your company is already involved in some sort of volunteer work, this is a good way to inspire and engage followers. How do you do this across channels? 1. Tell a powerful story. Use short quotes about if you have to, and link back to your website so they can find out more. 2. Brand your campaign with a unique name and hashtags to make it memorable and stand out.

Related: How to Craft Your Social Media Marketing Plan

These are just a few ways to make your social media marketing stand out. Good luck!

Resource:- https://www.entrepreneur.com/article/271732

18 Reasons Your Website is Crawler-Unfriendly: Guide to Crawlability Issues


18 Reasons Your Website is Crawler-Unfriendly: Guide to Crawlability Issues

You’ve been working on your website really hard, and can’t wait to see it on the top of the search, but your content is struggling to overcome the 10th-page hurdle. If you are sure that your website deserved to be ranked higher, the problem might exist within your website crawl ability.

What is crawlability? Search engines use search bots for collecting certain website pages parameters. The process of collecting this data is called crawling. Based on this data, search engines include pages in their search index, which means that page can be found by users. Website crawlability is its accessibility for search bots. You have to be sure that search bots will be able to find your website pages, obtain access and then “read” them.

The information about crawl ability issues over the web is fragmented and sometimes controversial. So we decided to list in one place all possible reasons why your website may be crawler-unfriendly.

We also break these issues down into two categories: those you can solve by your own and those you need to involve a developer or a system administrator in. Of course, all of us have different background and skills, so take this categorization tentatively.

What we mean by “solve by your own:” you can manage your website’s pages code and root files. You also need to have basic knowledge of coding (change or replace a piece of code in the right place and in the right manner).

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What we mean by “delegate to a specialist:” server administration and/or web developing skills are required.

Crawler blocked by meta tags or robots.txt

This type of issues is pretty easy to detect and solve by simply checking your meta tags and robots.txt file, which is why you should look at it first. The whole website or certain pages can remain unseen by Google for a simple reason: its search bots are not allowed to enter them.

There are several bot commands, which will prevent page crawling. Note, that it’s not a mistake to have these parameters in robots.txt; used properly and accurately these parameters will help to save a crawl budget and give bots exact direction they need to follow in order to crawl pages you want to be crawled.

1. Blocking the page from indexing through robots meta tag

If you do this, the search bot will not even start looking at your page’s content, moving directly to the next page.

You can detect this issue checking if your page’s code contains this directive:

<meta name="robots" content="noindex" />

2. No follow links

In this case, the search bot will index your page’s content but will not follow the links. There are two types of no follow directives:

  • for the whole page. Check if you have
    <meta name="robots" content="nofollow">

    in the page’s code – that would mean the crawler can’t follow any link on the page.

  • for a single link. This is how the piece of code looks like in this case:
href="pagename.html" rel="nofollow"/>

3. Blocking the pages from indexing through robots.txt

Robots.txt is the first file of your website the crawlers look at. The most painful thing you can find there is:

User-agent: * Disallow: /

It means that all the website’s pages are blocked from indexing.

It might happen that only certain pages or sections are blocked, for instance:

User-agent: * Disallow: /products

In this case, any page in the Products subfolder will be blocked from indexing and, therefore, none of your product descriptions will be visible on Google.

Broken Links issues

Broken links are always a bad experience for your users, but also for the crawlers. Every page the search bot is indexing (or trying to index) is a speed of crawl budget. With this in mind, if you have many broken links, the bot will waste all of its time to index them and won’t arrive at relevant and quality pages.

The Crawl errors report in Google Search Console or the Internal broken links check in SEMrush Site Audit will help you identify this type of problems.

4. URL errors

A URL error is usually caused by a typo in the URL you insert to your page (text link, image link, form link). Be sure to check that all the links are typed in correctly.

5. Outdated URLs

If you have recently undergone a website migration, a bulk delete or a URL structure change, you need to double-check this issue. Make sure you don’t link to old or deleted URLs from any of your website’s pages.

6. Pages with denied access

If you see that many pages in your website return, for example, a 403 status code, it’s possible that these pages are accessible only to registered users. Mark these links as no follow so that they don’t waste crawl budget.

Broken links issues caused by server related problems

7. Server errors

A large number of 5xx errors (for example 502 errors) may be a signal of server problems. To solve them, provide the list of pages with errors to the person responsible for the website’s development and maintenance. This person will take care of the bugs or website configuration issues causing the server errors.

8. Limited server capacity

If your server is overloaded, it may stop responding to users’ and bots’ requests. When it happens, your visitors receive the “Connection timed out” message. This problem can only be solved together with the website maintenance specialist who will estimate if and how much the server capacity should be increased.

9. Web server misconfiguration

This is a tricky issue. The site can be perfectly visible to you as a human, but it keeps giving an error message to a bot, so all the pages become unavailable for crawling. It can happen because of specific server configuration: some web application firewalls (for example, Apache mod_security) block Google bot and other search bots by default. In a nutshell, this problem, with all the related aspects, must be solved by a specialist.

The Sitemap, together with robots.txt, counts for first impression to crawlers. A correct sitemap advises them to index your site the way you want it to be indexed. Let’s see what can go wrong when the search bot starts looking at your sitemap(s).

Sitemap errors

10. Format errors

There are several types of format errors, for example invalid URL or missing tags (see the complete list, along with a solution for each error, here).

You also may have found out (at the very first step) that the sitemap file is blocked by robots.txt. This means that the bots could not get access to the sitemap’s content.

11. Wrong pages in sitemap

Let’s move on to the content. Even if you are not a web programmer, you can estimate the relevancy of the URLs in the sitemap. Take a close look at the URLs in your sitemap and make sure that each one of them is: relevant, updated and correct (no typos or misprints). If the crawl budget is limited and bots can’t go throughout the entire website, the sitemap indications can help them index the most valuable pages first.

Don’t mislead the bots with controversial instructions: make sure that the URLs in your sitemap are not blocked from indexing by meta directives or robots.txt.

Site architecture issues

The issues of this category are the most difficult to solve. This is why we recommend that you go through the previous steps before getting down to the following issues.

These problems related to site architecture can disorient or block the crawlers in your website.

The issues of this category are the most difficult to solve. This is why we recommend that you go through the previous steps before getting down to the following issues.

These problems related to site architecture can disorient or block the crawlers in your website.

12. Bad internal linking

In a correctly optimized website structure all the pages form an indissoluble chain, so that the crawler can easily reach every page.

In an unoptimized website certain pages get out of crawlers’ sight. There can be different reasons for it, which you can easily detect and categorize using the Site Audit tool by SEMrush:

  • The page you want to get ranked is not linked by any other page on the website. This way it has no chance to be found and indexed by search bots.
  • Too many transitions between the main page and the page you want ranked. Common practice is a 4-link transition or less, otherwise there’s a chance that the bot won’t arrive to it.
  • More than 3000 active links in one page (too much job for the crawler).
  • The links are hidden in unindexable site elements: submission required forms, frames, plugins (Java and Flash first of all).

In most cases the internal linking problem isn’t something you can solve at the drop of a hat. A deep review of the website structure in collaboration with developers is needed.

13. Wrong redirects

Redirects are necessary to forward users to a more relevant page (or, better, the one that the website owner considers relevant). Here’s what you can overlook when working with redirects:

  • Temporary redirect instead of permanent: Using 302 or 307 redirects is a signal to crawlers to come back to the page again and again, spending the crawl budget. So, if you understand that the original page doesn’t need to be indexed anymore, use the 301 (permanent) redirect for it.
  • Redirect loop: It may happen that two pages get redirected to each other. So the bot gets caught in a loop and wastes all the crawl budget. Double-check and remove eventual mutual redirects.

14. Slow load speed

The faster your pages load, the quicker the crawler goes through them. Every split second is important. And website’s position in SERP is correlated to the load speed.

Use Google Pagespeed Insights to verify if your website is fast enough. If the load speed could deter users, there can be several factors affecting it.

Server side factors: your website may be slow for a simple reason – the current channel bandwidth is not sufficient anymore. You can check the bandwidth in your pricing plan description.

Front-end factors: one of the most frequent issues is unoptimized code. If it contains voluminous scripts and plug-ins, your site is at risk. Also don’t forget to verify on a regular basis that your images, videos and other similar content are optimized and don’t slow down the page’s load speed.

15. Page duplicates caused by poor website architecture

Duplicate content is the most frequent SEO issue, found in 50% of sites according to the recent SEMrush study “11 Most Common On-site SEO Issues.” This is one of the main reasons you run out of crawl budget. Google dedicates a limited time to each website, so it’s improper to waste it by indexing the same content. Another problem is that the crawlers don’t know which copy to trust more and may give priority to wrong pages, as long as you don’t use canonicals to clear things up.

To fix this issue you need to identify duplicate pages and prevent their crawling in one of the following ways:

  • Delete duplicate pages
  • Set necessary parameters in robots.txt
  • Set necessary parameters in meta tags
  • Set a 301 redirect
  • Use rel=canonical

16. JS and CSS usage

Yet in 2015 Google officially claimed: “As long as you’re not blocking Googlebot from crawling your JavaScript or CSS files, we are generally able to render and understand your web pages like modern browsers.” It isn’t relevant for other search engines (Yahoo, Bing, etc.) though. Moreover, “generally” means that in some cases the correct indexation is not guaranteed.

Outdated technologies

17. Flash content

Using Flash is a slippery slope both for user experience (Flash files are not supported in some mobile devices) and SEO. A text content or a link inside a Flash element are unlikely to be indexed by crawlers.

So we suggest simply don’t use it on your website.

18. HTML frames

If your site contains frames, there’s good and bad news that come along with it. It’s good because this probably means your site is mature enough. It’s bad because HTML frames are extremely outdated, poorly indexed and you need to replace them with a more up-to-date solution as fast as possible.

Delegate Daily Grind, Focus on Action

It’s not necessarily wrong keywords or content related issues that keep you floating under Google’s radar. A perfectly optimized page is not a guarantee that you will get it ranked in the top (and ranked at all), if the content can’t be delivered to the engine because of crawl ability problems.

To figure out what is blocking or disorienting Google’s crawlers in your website, you need to review your domain from soup to nuts. It’s a strenuous effort to do it manually. This is why you should trust routine tasks to appropriate tools. Most popular site audit solutions help you identify, categorize and prioritize the issues, so you can proceed to action immediately after getting the report. Moreover, many tools enable storing data of previous audits, which lets you get a big picture of your website’s technical performance over time.

Are there other issues you consider critical for the website’s crawl ability? Do you use any tools that help optimize and solve these issues in a timely manner? Feel free to share your suggestions in the comments!

Resource :- https://www.semrush.com/blog/crawlability-issues/

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